The 3 most important factors for first position in google

Through an interview given by Google Webmaster Trends Analyst Martin Splitt answered what are the 3 most important factors for first position on google

We have talked in the past about how someone can promote their website in search engines but for the first time he answers through someone google it.

How google gives you relevant pages in the search

The first question asked to the Google analyst is how it displays the results based on relevance to each user.

In this question the google analyst said something we already know, namely that google checks 200 different factors to give someone highest position to appear on google.

But what he answered later, no one expected him to answer!

It was asked what is the most important factor for ranking in google.

1) WEBSITE CONTENT IS IMPORTANT TO ITS GOOGLE RANKING

What the website contains is very important for its ranking in google. That was the answer.

When talking about content we are not only talking about the text of the website we are talking about all the elements of the website. In addition to rich text that must be relevant to the subject of the website, each site must also have the right multimedia content properly structured.

Still, the content of your website in general must serve the user and give him the information he is looking for. It must not be copy paste from other websites and must have a correct structure.

So if you have content that answers the user for what they are looking for you will be rewarded.

Let’s take for example an online store. Thus, it could be said that the purpose of the product page is to accurately provide information about the particular item being sold. Sometimes, for a better user experience, this could also mean giving the shopper the ability to compare products.

For some search queries where it’s not about a specific product but about a topic, Google tends to rank pages a little differently. In these cases companies come to us for help with their SEO !

It can be difficult to unwrap your mind away from the keywords to see clearly in terms of the purpose of the page but doing so will also move you up the google rankings.

It is very important in your texts to see the problems that a user may have, to describe them in your article so that it is identified with your article, and finally, of course, to give an answer to the user’s problem. This way your article will be very useful and will eventually rank high in google!

If you want to see how to write an article for your blog read the article we wrote about it.

2) THE META DATA FACTOR

Pressing the analyst a little more, he also gave the second factor, which also did not surprise us.

The factor that google looks at to give best position on websites is to have CORRECT meta data on the site. That is, for each page to have separate meta titles and descriptions that accurately describe the page of the website.

We should not try on one page to use many keywords in a title or meta description. These must be descriptive of the page and unique to each page of our website.

If a cms like wordpress is used this can be done very easily with automation!

3) WEBSITE SPEED

Until today, we simply suspected that a role in a website appearing in the high positions of Google is played by its speed.

The google analyst gave the answer to a rebuttal of his argument that fast website speed.

The speed of an e-shop or a website is again about the user’s pleasure. A user is very happy when the page he chooses on google loads very fast and this is rewarded by google

The identity of a website

What we understand from the above is that instead of emphasizing the keywords of a website, in terms of promotion of the site, we should put more emphasis on the identity of the website.

In order to give our own approach to how important it is for a website to have an identity and not just keywords, we should make the following analogy. Asking which keywords will get us better rankings is like asking a doctor when we are sick which pill will make us well!

What we are saying is that depending on the goal we want to achieve through a website or the audience to which you address our eshop, we must have a different design and generally a different approach.

A simple example is an eshop for luxury clothing with an eshop with clothes costing up to 60 euro. They cannot have the same identity, the same setup and the same design! Similar articles cannot be written on their blog as one is addressed in a different way and to a different audience.

If you don’t just want a pill to make you feel good, all you have to do is contact us about your online advertising via adwords or google ads and facebook or the promotion of your website in search engines.

See in a video what we do at Web-Mate to promote your website!