In the midst of the market crisis, with the increased need to limit the operational costs of businesses, there is much talk about the creation of online stores in order to increase turnover. So let’s look at the matter as best we can.
Generally in online store it is common to there are better prices than those of natural shop. Simply because no salesperson is employed for the sale. A motivation above so for the client
We talk about what an e-shop needs and how much care we need in our other article that you can click on the link for online store and its care.
It has also been written in another article of ours what is needed to create / e-shop construction so we recommend that if you haven’t read, read the above articles to get a better picture.
The online store
The online store is a website that includes all the products we want to sell to customers and we can make the sale online. These products must be in stock and we must be able to ship them to our customers. A bank (safe online transaction) or paypal (common among young people), classic cash on delivery or direct bank transfer can be used for payment. The content of the store can be changed by the company itself with new products, price changes, offers.
Physical and online store
Generally in online store it is customary to have better prices than those of the physical store. Simply because no salesperson is employed for the sale. So one more incentive for the customer. By using a carrier, in bulk, you can achieve excellent shipping prices, even for parcels up to 2 kg throughout Greece. The bank usually charges a 1-3% commission on your transactions, but your money is deposited directly into your trading account in one business day. You can also activate monthly installments (interest-free or interest-bearing) to pay large values.
eshop can be connected to your program, so that the inventory is automatically renewed and the invoicing is done, with some ERP interface. Otherwise you receive the customer’s order and invoice in a second stage. Both tactics are followed by Greek companies. Depending on the number of purchases you choose what to follow.
For two years now, in addition to the cost of creating an online store, there is also the possibility of renting an online store. Several companies have created an online department store where they can “rent” you a store for your business for as long as you need it. So, at a cost of no more than 60-100 per month you can try the concept of the online store without requiring a significant one-time expenditure. Of course, if you see that it is going well you can proceed to create your own proprietary online store. The disadvantage of the rented shop is that you do not appear independent and therefore “strong” in the market.
The e-shop subsidy is made only in the context of actions for the modernization of businesses, which at this time do not exist in the NSRF. (they existed until 2021 with the program – e-lianiko). Usually construction ESPA e-shop a> or ESPA websites require standards for disabled access based on WCAG 2.0 standards. This increases the cost as the work of a website builder is more in hours.
Free solutions eshop
On the Internet you can find an online store with a free platform (JOOMLA), but in general, until you learn to build it properly, it will take time. Another platform with huge possibilities is Drupal, but they know how to program only specialized companies, such as net-cosmos.com and some others. In an online store you should pay a lot of attention to the warranty terms and the description of the features. It is very bad if there is a mismatch between order and receipt.
The customer contact form feature is very important. The after-sales behavior of online stores is a decisive factor in increasing the clientele. Mistakes can happen. If you deal with them correctly, in a timely manner and for the benefit of the customer, they will create a good name for you and a flow of new customers.
So happy online sales everyone. Try it. Worth.
The cost, adding products and the advertising campaigns strong>
The cost of an online store starts from 2,500-4,000 and reaches 35,000 for a more professional presentation with good graphics. An average price is 5,000 for creation and 500-1000 per year for server hosting. Because it contains customers, orders, products, do not choose the cheapest and – possibly – unreliable solution. The solution we recommend for Hosting is the litespeed servers with which there is a big difference in performance and speed of your e-shop and website
You will amortize it as a cost when you avoid the first “setback”. You should be aware of the following: being taught how to remove content yourself or someone you know (employee or family member). It’s dysfunctional to send stuff to the developer and wait for them to update the store (and expensive too).
Increase turnover with an e-shop
The advantage of the online store is that it sells for you 24 hours/365 days a year. The increase in turnover in online shops shows an annual increase of more than 20% precisely because access to the Internet is a given for many and there is no more time for “walking to the shops”.
What to do after building the eshop
It should be noted that the creation of an online store does not automatically imply a flow of customers. As in physical stores, advertising is required. Naturally electronic, the so-called Digital Marketing. Advertising can be done on channels such as Tik Tok, Google Ads and of course Facebook/Instagram
An excellent and affordable way is Google ads< /a> of Google, where every time a user searches for a word, the company’s ad pops up. For example, if you sell shoes and the user searches the Internet for a phrase containing the word “shoes,” your business ad will appear next to the search results.
Another effective way to advertise an e-shop is advertising via facebook and instagram. With facebook advertising a> customers can see your business creatives and products on all META platforms and finally go to your online store to buy them.
After the construction of an e-shop, it is now something like a prerequisite for the entrepreneur to carry out the following actions with email marketing and seo may be the most “cheap” solutions and effective but difficult to do correctly.
WebMate eshop construction examples
Below you can see examples of some e-shops we built at Webmate. We build an eshop by making live appointments in the cities of Kavala, Katerinis, Drama, Thessaloniki and Xanthi, while for the rest of Greece we do our meetings via Google Meet.
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