Email Marketing & Newsletter Services
Email marketing is a key part of every business’s digital marketing strategy, however big or small its online presence. It keeps you in touch with your customers, builds their loyalty to your brand and adds to customer value and trust. Because it is affordable, email marketing can deliver excellent results and give your business real momentum online. If you would like to learn more, we have written a detailed guide to newsletter marketing
Why Do Email Marketing
The short answer is that your e-shop, and your business in general, needs it to work well. Let’s look at its strengths in more detail.
Email Marketing — High-ROI Channel
As mentioned above, email marketing has the big advantage of low cost. Sending a single email costs very little, and even if you use a specialist platform, the initial cost soon looks negligible, because the ROAS (Return On Ad Spend) of email marketing is among the highest in digital marketing. This lets business owners reach a wide market while keeping their spending under control.
Email Marketing Is Personalised Marketing
A major strength of email marketing is that you can personalise each message based on what you know about the customer. If you have segmented your audience properly, you can send tailored content to each group of customers. For example, an online shop selling men’s and women’s clothing should send different content to customers who bought menswear and to those who bought womenswear. Addressing customers by name in your emails strengthens their relationship with you even further and leads to more sales.
Email Marketing Is Measurable
The results of email marketing can be measured. With the right tracking code installed on your website we can even measure the sales it generates, or, more simply, track it with UTM Parameters . At the most basic level, we can see how many people opened the email and how many visited the website through your email campaign.
Email Is Part of Everyday Life
Email is part of daily life, and most of us check our inbox several times a day. With smartphones, we can read our email anywhere, at any time. Every day we read, write and reply to emails for work and for personal reasons, which shows how central they are to our lives. That is why email marketing is a powerful tool that nobody serious about investing in their business’s marketing should ignore.
Simply having your customer see your business name in their inbox is valuable in itself, and that alone makes email marketing worth doing.
Of course, before anyone can read your emails, they need to stay out of the spam folder. Here is a video on how to keep your emails from landing in spam.
Email Automation
In our view, the main and most powerful tool in email marketing is automation, for e-commerce and simpler websites alike. Some automated emails you can set up:
- Abandoned cart emails
- Review request emails, for a product on your website, on Google Business Profile or on Skroutz
- An automated email series after a purchase
- Automatic replies when someone signs up or fills in a form
- Order status update emails
Newsletter Content
Newsletters are an essential part of email marketing. Three things make a newsletter successful: consistency (sending emails on set dates each month), staying power (continuing to send over the long term) and, perhaps most important of all, the content itself.
When it comes to content, send something worthwhile and interesting to your potential customer. Avoid sending one offer after another, especially if you run an online shop. Try including tips or new ways to use your products.
Finally, keep your content varied so it never becomes monotonous. Your subject line should be appealing and grab attention, so that every newsletter adds something to your reader’s experience.
Clients & Results
- “+312% open rate in 3 months” — Ksilokosmos.gr
- “€18,500 in extra sales from abandoned cart automation” — Axidwear.com
- “42% conversion rate on the welcome series” — More4u.gr
What Webmate Can Do for Your Business’s Email Marketing
At Webmate we provide email marketing services for e-commerce and for standard websites. We can set up your email automation and write your newsletters, so your campaigns get results. We can also work with you in a consulting role, even if you have your own in-house team.
Working with us, you get content ideas and advice on which email marketing tools to use. If you are just starting out with email marketing, you can use our own tools to begin sending emails to your customers.
Email Marketing Packages — How Much Does It Cost?
| Package | Emails/Month | Features | Price/Month |
|---|---|---|---|
| Starter | Up to 5,000 contacts | 2 newsletters/month + welcome series | from €200 |
| Growth | Up to 20,000 contacts | 4 newsletters + automation + A/B testing | from €500 |
| Pro | 20,000+ contacts | Custom strategy + advanced automation + reports | custom quote |
The prices above do not include platform costs (e.g. Mailchimp).
How We Work Together
- Strategy call — Free 30-minute consultation via tidycall
- Setup & Integration — Platform, lists, automation
- Design & Templates — Branded responsive emails
- Campaign Launch — Welcome series + newsletters
- Monthly Reports — KPIs, optimisations, A/B tests (reports are a paid extra).
