Facebook / Instagram (Meta) Advertising
Facebook and Instagram, together with TikTok, are currently the most powerful social networks, and advertising on them is a core part of the digital marketing strategy of any business in Kavala, Katerini, Drama and Xanthi. Managed properly and with a clear strategy, social media advertising helps any business stand out. A big plus of advertising on these platforms is that the results are measurable, so the ad budget can be managed far more effectively.
The Advantages of Advertising on Facebook & Instagram
Facebook and Instagram are hugely popular, and people spend hours on them every day, so your ideal customer is very likely to be there. With the right strategy, the right campaign objective and proper preparation, the results will follow.
One advantage of the Meta platform is that we can choose our audience by age, location and interests, and target them directly. Data protection rules have made this harder in recent years, yet it remains an effective advertising channel.
Artificial intelligence has recently arrived on the platform. By giving Meta our product feed, we can show each user the ad format they respond to best, making them more likely to take the action we have set as our goal. With a large enough budget, the AI can also find the right audience on its own to reach the goals of our campaigns. These features belong to Meta’s Advantage+ family of ads and make full use of AI.
Just as important, social media lets us use video and images to create desire, so a user becomes a potential customer over time. We do this with a series of ads (a funnel), either on this platform alone or combined with another (e.g. google ads). Through the funnel, with different messages depending on where each user is, we move them to the next stage and finally to the goal, which might be a purchase in an e-shop or a form submission on a website.
The platform’s real strength is that people use it for entertainment, for news and for keeping up with friends, so Facebook & Instagram ads feel natural there.
Finally, something often overlooked is the awareness these platforms bring, making your brand known to a wide audience. Awareness is hard to measure, so businesses tend to ignore it, yet it plays a big part in lowering the cost of reaching their goals.
Boosted Posts on Facebook / Instagram, or Something More?
The quickest and simplest way to start advertising on Facebook and Instagram is the so-called boosted post. In reality, though, a boosted post is only the beginning. Meta gives us a complete advertising environment, Business Suite, where we choose the ad format and set our goal. Just as important, Meta’s Business Suite lets us run tests, including A/B testing, so we can scale ads efficiently.
Why Choose Webmate for Facebook & Instagram Advertising
Beyond our many years of advertising on the Meta platform, we have broad experience across every type of advertiser & industry. We have run ads for hundreds of businesses, so we know their industries in Kavala, Katerini, Drama and Xanthi. We keep up with every change on the platform and keep training in its new features. The total client ad budget we manage exceeds €1,000,000 a year, and we talk to Meta’s marketing experts every week. The results we deliver and the strategy we tailor to each client explain our long-term partnerships and the excellent recommendations our clients give us. Besides Meta and Google, we also set up ChatGPT ads.
Is advertising on Facebook & Instagram expensive?
It all depends on the target audience you choose and the goal you set. An ad aimed at a small town such as Katerini or Kavala cannot cost the same as ads in big cities such as Athens or Paris, and ads targeting a whole country will cost more again, depending on its population. To put a number on it, we believe that in a small town such as Drama, Kavala or Katerini the minimum monthly ad spend on Meta should be €700. Again, everything depends on the goal you set and the industry your business is in.
Instagram and Facebook Advertising Results by Webmate
Below are results from meta ads accounts managed by Webmate in Kavala, Katerini, Drama and Xanthi. For obvious reasons, account details and names are hidden. Bear in mind that numbers do not always tell the whole story: a 4x ROAS can be profitable in one industry and loss-making in another. The statistics below cover a long run of months. We could have shown a 20x or 30x ROAS, but that would be misleading, because those figures would come from short-lived spikes in the account’s performance.
What are the main Facebook ad objectives, and how do I choose the right one for my business?
Objectives include brand awareness, lead generation and sales. Choose the objective that fits your business needs and strategy.
How do I define and target the right audience for my ads?
Use Facebook’s targeting tools to set the demographics, interests and behaviours that match your ideal audience. These days, though, targeting in Meta ads happens mostly through the creative itself and the attention it attracts.
How are the budget and cost of Facebook ads set?
Cost depends on the bid strategy you choose and on how much competition there is for your audience. You can set a daily or a lifetime budget. In the end, everything comes down to the competition and your own goal.
How can I track my ads’ performance, and which key metrics should I watch?
Use Facebook Ads Manager to track metrics such as CTR (click-through rate), conversion rate and cost per result. If you work with WebMate, we can also prepare a dedicated report for you, built around your own needs, as a paid extra.
What should I do if my ad is rejected or I run into technical problems?
Check the rejection reasons in Ads Manager and adjust the ad to Facebook’s guidelines. For technical problems, see the Facebook Help Centre.
