We live in an age where challenges are incessant and responding to change is essential for the survival and growth of any business. Technology advances at a rapid pace and the internet is the main tool for communication and promotion of the corporate image. But what happens when you realize that your website no longer meets the needs and goals of the business, causing a sense of frustration?
This question can cause dilemmas and search for solutions that will improve the situation. You now have two options: rebuilding your website or creating a completely new one that will fully meet current requirements. Would you like to know which step will determine the right strategy for your business?
Read on to find out what suggestions and advice we can offer you so you can make the best decision for your business’s online “face”!
The need to refresh your website
The need to refresh your website is inevitable, as technological advances and the development of new digital tools are constantly changing the world of the internet. A quality website is essential to be competitive in the market.
Rebuilding a website is a good investment for your business, since it makes the site more user-friendly, attractive and responsive to new customer requirements. However, it is important to determine the right time and reasons for the reconstruction.
When is it worth building a new website?
There are some cases where building a new website may be the best option for your business. This usually happens when:
Your old website is no longer competitive or effective. This may be due to technological changes, outdated design or changes in market requirements.
Your business has changed drastically and the old website no longer represents your company. For example, you may have developed new products, services or business practices that were not reflected on your old website.
Even when the content is outdated or can’t be used in a website rebuild, maybe building a new one is the only way to go. The content.
In these cases, investing in a new website can have immediate positive results for your business, such as better visibility, increased sales and growing your brand.
If your website is old and has an outdated design
Many times, an old and outdated website can be a hindrance to your business growth. If your website design is outdated, there is an increased chance that your audience will be disappointed, with negative results.
In this case, it is advisable to consider rebuilding or creating a new website, so you can present visitors with a fresh and attractive image of your business.
If your website is not mobile-friendly
It is important that a website is mobile-friendly, as mobile phone users are constantly increasing. When your website doesn’t adapt well to small screens, visitors can get frustrated and leave.
If the problem is only mobile adaptation, consider rebuilding the website. However, if there are many other issues, then a new website may be the best solution.
If your website is not SEO-friendly
Your business website should be SEO-friendly in order to facilitate its better appearance in search results. If this is not the case for your own website, now is a good time to think about improving it.
The specific improvements may include the optimization of the texts, images and links on the website, with the aim of easy and fast access by users.
If your website doesn’t provide a familiar user experience
Intimate user experience is essential to the success of a brand or business website. If this is not achieved, it may be best to review the current design and functionality of the website.
A user-friendly website takes into account usability, accessibility, design and the information it provides. By reviewing these aspects, you will be able to improve the responsiveness of your website to user needs and preferences.
If you are experiencing security issues on your website
If you are experiencing security issues with your website, it is important to take immediate action to address them. Website security is critical to protecting customers and business data.
In case the security issues are serious, it may be better to build a new website from scratch. By doing this, you can implement the latest security practices and create a secure environment for your users.
Elements that indicate your website needs a redesign.
Many times, the reconstruction of a web page is proving essential to remain competitive in the complex digital marketplace. Some elements that indicate the need for reconstruction are:
There is difficulty in navigating the website, as users cannot find what they are looking for quickly and easily. Also, the design is no longer modern and attractive, which can turn away potential customers.
The website does not adapt properly to different devices, such as mobiles and tablets, which leads to reduced usability. Finally, the contents and services of the website have changed or expanded, and the current structure does not support them effectively.
Which is the best option for your business: a rebuild or a new website?
Choosing between a rebuild or a new website for your business depends on your needs and goals. If the current website is unsatisfactory in appearance and functionality, a redesign can improve the user experience and attract more customers.
However, if your current website is old, with outdated technologies, it might be better to create a completely new website that meets current market requirements and offers better security such as HTTPS. In any case, you should carefully consider your needs and come up with the right solution for your business development.
The benefits of rebuilding your website
One of the main benefits of rebuilding a website is the ability to optimize the website for internet searches. With refactoring, you can fix issues that are negatively impacting your website’s position in search results, thereby boosting your business’s visibility.
Also, rebuilding a website can allow you to refresh and improve the design of the website. Thus, you will create a more attractive and modern look, which can keep visitors on your website for a longer period of time and improve the image of your business.
Finally, the process of reconstruction it can be more cost-effective compared to creating a completely new website, as you can take advantage of your existing website elements and content, revamping them and adapting them to the current requirements of your audience.
The perils of rebuilding a website
When you decide to refresh your business website, one of the risks you will face is rebuilding the existing website. This can have negative consequences for your brand and its recognition.
Additionally, rebuilding can take more time and resources than creating a new website, without delivering the desired results. In this case, you should consider the balance of costs and benefits between the two options before going with one of them. A reconstruction of the existing website, with the transfer of the existing content, is always more expensive than the creation of a new website, since there is the cost of transferring the data. If the data (images, texts, products, services) are few then the cost should not be big, but if the data is a lot and their transfer is complex then the cost will be huge.
Rebuild or new website: when is the right time for change?
Rebuilding or creating a new website plays a key role in business expansion as it promotes global awareness. However, the right time for this operation may be different for each business.
When navigating the website is more difficult than it should be, a redesign or new website can greatly improve the user experience. Also, upgrading the technology and functions on the website adds value and professionalism to the business.
Finally, it is important to consider the latest design trends and SEO rules, as these will help improve the site’s position in search results and increase traffic.
When do we recommend WebMate to rebuild and when to create a new website?
At WebMate, we approach the digital world with strategy and attention to detail. When dealing with a website that already has a foundation, but needs a refresh, we prefer rebuilding. This allows us to keep the elements that work and boost SEO, without negatively impacting it.
However, when a website is based on outdated technologies, it has texts that are not targeted for SEO or copywriting, and generally does not offer anything worthwhile from its previous version, then we strongly believe that creating a completely new website is the only solution. We always aim for excellence and offering solutions that meet the needs of the modern era.
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