Website SEO on Google
What is website optimization, or otherwise website promotion for search engines, and how can it help your website or e-shop? What is SEO? Why is it important and possibly with a greater cost than building your website? How much does SEO for your website cost? What are the long-term gains it will bring to your site? Should it be done on all websites, and if so, why?
Website and E-shop Content and Structure Optimization
The process begins with Onsite Optimization & Content Analysis. In collaboration with you, we collect and correct your website’s elements so that it becomes search engine friendly. Naturally, we provide you with guidelines for its future content, as well as corrections to existing content. If you wish and inform us, we can write articles with the correct structure and update the website’s content to help you achieve a better ranking in search engines. With the help of the tool we use for your site’s optimization, we will show you the problems your website has and we will resolve them.
In a website, whether we proceed with paid advertising, or do PPC, or advertise through social media, the content of our website must be rich and meaningful.
Sending a potential customer to a website without content is a big mistake, and the only thing we’ll achieve is losing money, as it’s highly unlikely they will make a purchase or take any other action. The content should not only have correct photos and beautiful videos but also beautifully rich text content.
In the following video, we reveal secrets for the first position on Google.
Selecting the appropriate Keywords for your website.
Next, we conduct Keyword Research, which must be done in relation to your competitors to jointly select the appropriate Keywords for the successful promotion of your site. The keywords that will be chosen and proposed to you will be those that are not difficult to achieve a high position on Google but will also have traffic for your website. Furthermore, we will suggest keywords that will be more difficult for your website to climb organically on Google but will have high effectiveness. The selection will be made according to the budget you allocate and based on your own preferences. A general rule is that the more difficult a keyword is for the website to rank for, the more expensive it costs. For example, the keyword “website construction Katerini” is easier and cheaper to achieve compared to the keyword “website construction.
Selecting the appropriate Keywords for your website.
Next, we conduct Keyword Research, which must be done in relation to your competitors to jointly select the appropriate Keywords for the correct optimization of your website. The keywords that will be chosen and proposed to you will be those that are not difficult to achieve a high position on Google but will also have traffic for your website. Furthermore, we will suggest keywords that will be more difficult for your website to climb organically on Google but will have high effectiveness. The selection will be made according to the budget you allocate and based on your own preferences. A general rule is that the more difficult it is for the website to climb for a keyword, the more expensive it costs. For example, the keyword “website construction Katerini” is easier and cheaper to achieve compared to the keyword “website construction.
Proposal for ad placement so that ranking is not affected.
Furthermore, if your site contains advertisements, a proposal is made to you regarding where they can be placed to be more effective and also not affect your site’s promotion.
Is advertising on social media better?
In many cases where the budget is small, or the keywords are competitive, advertising through social media with targeted audiences and remarketing through social media or Adwords may be preferred. If we see that your website faces high competition, we will suggest alternative effective advertising solutions either on Facebook, Instagram, or any other platform.
PPC or SEO
Many times we find that it is more beneficial for a client of ours not to carry out website promotion but to do paid advertising through Google. If we believe that the keywords they desire will have better results through PPC and not SEO, then we inform the client and present them with facts so that they can make the choice on their own but with the correct data.
OFFPAGE seo
Next, we proceed to OFFPAGE actions, which include Link building activities (attracting links, friendly to your website, from authority websites). The techniques we use are proportional to the goals we set in the second phase, as the number of links also depends on the competitiveness of the keywords we defined.
Throughout the Search Engine Optimization (SEO) process, we are by your side, monitoring and preventing errors at the content level.
Στη WebMate έχουμε τρομερή εμπειρία στο κομμάτι της προώθησης ιστοσελίδων στις μηχανές αναζήτησης και σας προτείνουμε να πραγματοποιηθεί στη σωστή τιμή και ύστερα από μια αποτελεσματική συνάντηση που θα έχουμε μαζί σας για να κρίνεται εσείς εάν σας χρειάζεται πραγματικά καθώς πολλές φορές μια adword campaing να είναι αποδοτικότερη και λιγότερο δαπανηρή για την επιχείρησή σας. Θυμηθείτε η κατασκευή ιστοσελίδας είναι μόνο η αρχή , το σωστό seo είναι η συνέχεια.
Our package briefly contains the following:
- Αλλαγή domain name εάν χρειάζεται
- Website Analysis
- Analysis for the right keywords
- We optimize the content of the website.
- Link Building
- 8 months duration
The optimization of your website is very important because through it, you help your site, which is the tool for advertising, achieve its goal. An incorrect optimization of your website can have very negative results for your website, which is why we urge you to choose the company that will carry it out with great care.
ΓΙΑΤΙ ΝΑ ΕΠΙΛΕΞΕΤΕ WEBMATE ΣΤΗΝ ΠΡΟΩΘΗΣΗ – ΒΕΛΤΙΣΤΟΠΟΙΗΣΗ ΤΟΥ SITE ΣΑΣ
Many times we find that it is more beneficial for a client of ours not to carry out website promotion but to do paid advertising through Google. If we believe that the keywords they desire will have better results through PPC and not SEO, then we inform the client and present them with facts so that they can make the choice on their own but with the correct data.
Στην Webmate προσπαθούμε να βοηθούμε τους πελάτες μας αλλά και γενικότερα συνανθρώπους μας. Έτσι γράφουμε άρθρα για το πως μπορείτε ακόμα και μόνοι σας να κάνετε αποτελεσματική προώθηση ιστοσελίδων και διαφήμιση στα social media. Εάν οι πληροφορίες που σας παρέχουμε δεν είναι αρκετές για εσάς ή δεν έχετε τον χρόνο να πραγματοποιήσετε τη διαδικασία αυτή για την ιστοσελίδα ή του e-shop σας μόνοι σας τότε την αναλαμβάνουμε εμείς. Η εταιρείας μας σχεδιάζει μαζί σας μια στρατηγική που θα ωφελήσει μακροπρόθεσμα την σελίδα σας. Κάθε μήνα δημιουργούμε περιεχόμενο για την ιστοσελίδα σας γιατί το περιεχόμενο σύμφωνα με την google είναι ο βασιλιάς και θα φέρει τα επιθυμητά αποτελέσματα. Σε συνδυασμό με την δημιουργία ποιοτικών backlinks η επιτυχία είναι δεδομένη. Αυξήστε τις πωλήσεις σας, βρείτε νέους πελάτες στο ίντερνετ και κατακτήστε νέες αγορές! Μειώστε το κόστος διαφήμισης, της προώθησης στο ίντερνετ, το κόστος του SEO και το κόστος ανά κλικ και άμεσα.
THE FIRST 3 POSITIONS ON GOOGLE ARE IMPORTANT
If you are not on the first page, YOU MUST GO THERE. There are still many cases where a user types a search query and cannot find exactly what they are looking for. So there are still many opportunities!
Examples of SEO Websites
Many times we find that it is more beneficial for a client of ours not to carry out website promotion but to do paid advertising through Google. If we believe that the keywords they desire will have better results through PPC and not SEO, then we inform the client and present them with facts so that they can make the choice on their own but with the correct data.
In the image above you can see the results for competitive keywords with the promotion of the website iblue.gr
Initially, an analysis was carried out on the website to determine which keywords could help it achieve its purpose (i.e., sales of its products).
Due to the nature of the products (being unknown to the general public), we decided to devise an advertising strategy that included SEO and advertising via Facebook.
To achieve our goal in promoting the website, we created content that was missing from the website. Content was created within the products, on the blog, and on the home page. Something else we did was to improve the structure of the website so that it is correct and friendly to search engines. Naturally, we created links to the website from sites with relevant content and high value. This process is known as link building or off-page SEO and is vital for the website to reach the first position on Google.
Website promotion results.
Τα αποτελέσματα ύστερα από 6 μήνες ήταν εντυπωσιακά. Πρώτες θέσεις και πρώτη σελίδα σε λέξεις κλειδιά που έχουν να κάνουν με τα προϊόντα της ιστοσελίδας.Η παραπάνω περίπτωση seo στο site είναι χαρακτηριστική των υπηρεσιών που προσφέρουμε σαν WebMate στον τομέα της προώθησης ιστοσελίδων και τι μπορούμε να κάνουμε για τη δική σας ιστοσελίδας.
Why You Should Promote Your Website
The main reason why your website should be promoted is the free traffic, that is, the free (without paying for advertising on Facebook, Google Ads, or other sources) potential new customers. As a second reason, we can say that a website that has correctly structured and rich content always impresses the user. Thus, the prospective customer is more likely to make a purchase of our product or service since they feel secure. With SEO, your website or e-shop will also climb in Google’s organic results, which are most often trusted by experienced users more than Google Ads advertisements. Furthermore, when the website promotion is done correctly, the one doing it will generally report the website’s problems, and this will lead to a better UX (better user experience) for your site. Finally, we must emphasize that while SEO initially seems more expensive than Adwords, this is not the case, since if done correctly, its results can last for years. Get to the first page of Google by combining overlap with advertising on Google, quality SEO, and an increase in organic traffic up to 700%.
How will my website be properly promoted on Google?
- Original Content
We will create properly structured original content on your website so that search engines give you extra credit. The content, besides the existing pages of your website, will also be added to the Blog section of your site. - Βελτιστοποίηση δομής
We will optimize the structure of your website if it is a WordPress website or we will provide instructions to your collaborating programmer on how to do it correctly. - Link Building
We will create links from other websites with relevant content to yours so that you climb in the Google ranking! - Speed Optimization
We will check the speed of your website on desktop and mobile and will improve it if necessary, or we will suggest changes you need to make.
TIPS FOR SEO
Read tips for promoting your website on search engines or otherwise SEO and digital marketing in general. Improve your results on Google, Bing, and other search engines.
