Building a WordPress eshop is now one of the most popular choices for online stores worldwide, thanks to WooCommerce, the plugin that runs on more than 7 million sites (active installations on WordPress.org). A WordPress eshop combines low cost, full ownership of your site, excellent SEO and unlimited room to grow.
The cost of building a WordPress eshop in Greece ranges from €2,000 for a basic store to €10,000+ for custom B2B or marketplace solutions. Delivery usually takes 2–6 weeks for a basic or standard store and 2–6 months for more complex solutions, depending on the products and features.
If you’re thinking of opening a WooCommerce shop, see WebMate’s e-shop development, from €2,500.
In this guide we cover the advantages, the cost, the WooCommerce vs Shopify comparison (which has its own separate article) and the steps for building a professional WordPress eshop.
Let’s start with a short video on why we use WordPress at WebMate
The advantages of building this kind of online store
Ease of use
A WordPress-based eshop is extremely easy to use. Installing and setting up WooCommerce is quick and simple, so it is accessible even to beginners. Thanks to its intuitive interface, even people who are not comfortable with technology can run their store without problems.
Flexibility and adaptability
It offers unlimited customisation. With thousands of themes and plugins available, you can tailor your store to your needs. Whether you want to add features such as product reviews or integrate payment systems, this kind of online store lets you do it.
SEO-friendly
One of the biggest advantages of a WordPress eshop is how search-engine friendly it is. WordPress is known for its excellent SEO structure, which makes it easy for search engines to index your content. With plugins such as Yoast SEO or Rank Math, our favourite at WebMate, you can optimise your online store for better positions in search results.
How to build a WordPress eshop
Choosing hosting and a domain
The first step in creating any online store is choosing a reliable hosting service and buying a domain. Make sure the hosting you choose supports this well-known CMS properly and offers good speed and security. If you read our articles, you will see that at WebMate we choose LiteSpeed servers, which are ideal in combination with WP.
Installing WordPress
Once you have chosen your hosting and domain, the next step is installing WordPress. Most hosting providers offer automatic WordPress installation, which makes the process quick and easy. Both cPanel and Plesk have automatic installers that make installation child’s play. You just enter the admin credentials you want (username and password) and click install!
Installing and setting up WooCommerce
After installing WP, it is time to install WooCommerce. Go to the plugins menu, search for WooCommerce and click install. Once it is installed, you need to set up the basic settings, such as currency, taxes and payment methods. WooCommerce has a simple setup wizard that guides you step by step.
Choosing a theme
Custom themes
Choosing the right theme for your eshop is crucial. There are many free and premium themes designed specifically for WooCommerce. Go for themes that are responsive and give a good user experience on every device. If you lack the know-how, you can either experiment or, better, hand it over to a professional.
Adding plugins
To extend what your store can do, you can install various plugins. There are plugins for almost every need, from SEO optimisation to warehouse management and social media integration.
Product management
Adding products
Adding products is simple. You can add product titles, descriptions, prices, images and categories. You can also set up options such as discounts and offers. With plugins you can have different discounts per product and create extra fields for your products.
Stock management
Woo has built-in stock management tools. You can track product quantities and set up low-stock alerts. You can run it by quantity or by setting stock statuses such as “in stock”, “pre-order” and “out of stock”.
Tax setup
Setting up tax is easy with WooCommerce. You can configure tax rates by country and region, so your eshop complies with local tax requirements. For example, in Greece you can apply different tax rates depending on the postcode.
Order management
Order tracking
WooCommerce provides a complete order tracking system. You can view order history, update order statuses and issue invoices. With plugins you can easily issue pre-filled courier vouchers. Woo also has a built-in reporting system with statistics on products sold, which makes your business decisions easier.
Customer support
Customer support is a crucial part of every eshop’s success. WooCommerce lets you integrate customer support tools such as live chat and email support, so your customers get the best possible service. Your online store also sends the necessary emails automatically with every order.
Promotion and marketing
With an eshop built on WordPress, promotion and marketing are easier because you do not have to reinvent the wheel. Free and paid plugins cover every integration need with Facebook Ads and Google Ads, and there are many good SEO tools such as Rank Math.
How much does it cost to build a WordPress eshop?
The cost of building a WordPress eshop depends on the number of products, custom features, integration with banks and couriers, and your choice of theme or agency. Below is an indicative price guide for the Greek market:
| Type of WordPress eshop | Build cost | Time | Ideal for |
|---|---|---|---|
| Basic WooCommerce (ready-made theme, up to 50 products) | €2,000–2,500 | 2–4 weeks | New businesses, small eshops |
| Standard WooCommerce (50–500 products, custom design) | €2,500–4,500 | 3–6 weeks | Small and medium-sized businesses |
| Advanced WooCommerce (custom features, integrations, ERP) | €3,500–8,000 | 2–4 months | Established brands, omnichannel |
| B2B / Multi-vendor / Marketplace | €8,000–25,000+ | 3–6 months | Wholesale, marketplaces, enterprise |
Additional annual / monthly costs of a WordPress eshop
| Cost | Basic | Professional |
|---|---|---|
| Domain name | €10–15/year | €10–15/year |
| WooCommerce-optimised hosting | €100–250/year | €400–1,500/year (managed) |
| Premium theme (Astra Pro, Flatsome, Woodmart) | €50–80 (one-off) | €80–200 (annual licence) |
| Premium plugins (booking, subscriptions, ACF Pro etc.) | €100–300/year | €400–1,000/year |
| Bank integration (Viva, Alpha e-Commerce, NBG) | €0–150 setup | €150–400 setup |
| Courier integration (ACS, Speedex, Geniki, ELTA) | €50–150 (plugins) | €200–500 (custom) |
| Maintenance & updates | €40–80/month | €120–350/month |
| Google/Meta advertising | €200–500/month | €1,000–5,000/month |
Prices are indicative for the Greek market (2026) and depend on the scope, the choice of agency or freelancer, and the project’s custom requirements.
Frequently asked questions
What is WooCommerce?
WooCommerce is a free WordPress plugin for building and running e-commerce stores.
Do I need technical knowledge to manage a WordPress eshop?
No. A WordPress eshop is designed to be user-friendly, even for people with no technical background. That said, help from a professional can be useful for more complex settings and customisations.
How easy is managing stock, orders and customers in WooCommerce?
On the whole, WooCommerce is easy for beginners and gives you all the options you need. With plugins, there is no limit to what you can make it do.
What are the best SEO tools/plugins for optimising a WordPress site?
The best known are Rank Math, All in One SEO and Yoast SEO, which hold the largest share of the market. All 3 offer free and paid plans that make SEO easier for the user.
How long does it take to build a WordPress eshop?
Building a WordPress eshop usually takes 2–4 weeks for a basic WooCommerce store, 3–6 weeks for a standard store with custom design and 2–6 months for advanced or enterprise solutions. The timeline depends mainly on the number of products and how quickly the client supplies material (photos, descriptions, logo).
Can a WordPress eshop connect to Greek banks and couriers?
Yes. A WordPress eshop fully supports integration with all the Greek banks (Viva Wallet, Alpha e-Commerce, National Bank of Greece, Eurobank, Piraeus Bank) through official plugins, as well as with the largest courier companies (ACS, Speedex, Geniki Taxydromiki, ELTA Courier, BoxNow) through ready-made or custom integrations.
Is a WordPress eshop secure?
Yes. A properly set up WordPress eshop with WooCommerce is extremely secure. Security rests on: an SSL certificate (mandatory), WooCommerce-optimised hosting with a WAF, regular updates to WordPress core, plugins and themes, security plugins (Wordfence, Sucuri), 2FA login and the banks’ PCI-compliant payment gateways. With proper maintenance, security is on a par with Shopify or Magento.
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