Tips on how to create great videos on social media

social media video

In today’s era, effective social media without the use/creation of video in them is not possible. When social media is the ‘new television’, then we can understand even more how important the creation of video content is for your business.

Social Media: A video is worth a thousand pictures.

“Social Media has changed our lives! With the power of the internet, we can communicate with friends and family all over the world, stay informed about the latest news, and advertise our businesses. But what is the secret to standing out in Social Media? Video!

A video is worth more than a thousand photographs. With the power of movement and sound, videos can captivate the interest of your followers and create a reach that goes beyond the limits of the written word. It’s your chance to express your personality, show off your skills, and inspire others. Don’t be afraid to create content that stands out, is funny, or even provocative!

What are the dimensions of videos on social media

social media διαστάσεις

When it comes to social media and videos, dimensions play a very important role in the success of your content. It’s essential to know the correct dimensions for each social platform so that your video appears correctly and is attractive. For example, on Instagram, the ideal dimensions for a square video are 1080 x 1080 pixels, while on YouTube, the optimal dimensions for a video are 1920 x 1080 pixels.

It’s worth spending some time to learn the correct dimensions for each platform, as this can make a difference in how your followers perceive your content. Remember, your goal is to attract your audience and keep them actively engaged. Nowadays, a very important dimension is that of ‘vertical video’ which applies to reels on Instagram, Facebook, and TikTok. The optimal dimension for vertical video is 1080 x 1920. According to our experience at WebMate, if there’s only a budget for one dimension, the one for reels is preferred.

How long should social media videos be?

When it comes to the duration of videos on social media, there’s a general rule of thumb about how long they should be. Depending on the platform you use, the optimal length varies significantly. For example, on TikTok, users enjoy short and dynamic 40-second videos, while on Facebook, Instagram, and YouTube, people are more receptive to longer content. The case of TikTok demonstrates how important it is to adapt your videos to the requirements of each platform.

But that doesn’t mean you have to limit yourself to the length of your videos. Instead, you can take advantage of the flexibility that platforms offer, providing variety to your content. So you can create short, long, or even better, “series” videos if you can’t develop your topic in just one video. A good rule of thumb that we recommend at WebMate is that videos should generally be no longer than 1 minute and 15 seconds for reels, shorts and Tik Tok, and for youtube videos no longer than 7-9 minutes.

Here’s a very nice image from https://www.kapwing.com/ that explains most of it!

video διαστάσεις κ χρονος

How can a company be promoted through effective Video on Social Media.

Promoting a company through social media videos is a powerful way to reach your audience and increase awareness of your business. Depending on the audience you want to reach, you can use different platforms such as TikTok for a young audience, Facebook for a bigger reach, Instagram for images and videos of a dynamic audience, or YouTube for long-form content. It is important to develop a strategy that matches your goals and choose the right platform for each product or service you offer. Don’t forget that videos should be original, interesting and relevant to your audience. Also, always keep in mind that it is the constant interaction with your audience that will create a bond with them. Continuous content creation (consistency) is something that many neglect and it has very negative results for promoting their business. But let’s see what videos a company can create for its audience.

Introductory and Explanatory Videos

Introductory and explainer videos are an incredibly powerful tool for learning and growing your audience. With their help, we can achieve a deeper understanding about any subject, while they can also encourage and inspire us. From the scientific community to the professional world, introductory and explanatory videos have redefined the way we learn and develop.

They can help us acquire new skills and knowledge, but also inspire us to pursue our goals with perseverance and dedication. It’s a way to learn even more and develop ourselves, while giving the business that creates them the ‘badge’ of an expert. By creating introductory or explanatory videos, you gain the trust of your audience. Their creation can be likened to writing useful texts on your blog (like this one!).

Product Videos

Product videos are an effective way to promote your products and highlight their features. In an era where exposure and promotion are crucial for the success of a business, product videos are a key tool that can make a difference. Through them, our company can show the audience the quality of its products, explain their usefulness, and demonstrate the value they can offer. Additionally, product videos can enhance the image and branding of our company, making it more attractive in the eyes of the audience. It is important to recognize the significance of product videos in our online presence.

Presentation video of your work and yourself

Creating a video presentation of our work and ourselves is a useful tool for promoting our business. Through this video, we can show our audience how we operate, the products or services we offer and the people who make up our team. In this way, we can create a more personal relationship with our audience, while at the same time projecting our professionalism and credibility. In addition, a presentation video can be an effective tool for attracting new customers or partners, as well as for strengthening our online presence.

Reels and TikTok, the kings of social media: see which video strategy to follow

Reels on Facebook-Instagram and TikTok videos have emerged as the kings of social media, as their popularity continues to grow daily. If you are a business that wants to leverage the power of video marketing, your presence on these platforms is essential. By adopting a strategy that focuses on creating content that is interesting to your audience, you can achieve great resonance.

Reels and TikTok offer a unique environment where you can showcase your company in a humorous, interesting way, while simultaneously promoting your products and services. Continuously creating original and useful content will help you build awareness for your appeal. Attention the secret is in the word original and useful, since creating this kind of content can be difficult but success will be almost “guaranteed”.

Little secrets

One of the key factors to the success of your videos is keeping a dose of mystery and twist. Little secrets can make your videos stand out in the social media space and grab your audience’s attention. One way to achieve this is to leave some parts of the plot unfinished, so that you have a continuous desire from the viewers to see the next video. Also, communicating with your audience can be a secret to success.

Listen to their suggestions, exchange ideas and build a relationship of trust and empathy. Finally, another secret is to put the strongest part of your video at the beginning of the so-called Hook. This way the user will “bite” the bait and be interested in your video to discover this piece. Mediocre videos with a good hook are better than good videos with a bad hook.

Talking to the camera

Speaking on camera is a skill that requires attention and practice. When speaking in front of a camera, you need to be polite and cheerful. You also need to have some rudimentary knowledge of how to hold the microphone or properly position the so-called “louse” and how to maintain a proper sound without speaking loudly. It is also important to speak clearly and emphatically slowly so that viewers can easily understand you. When speaking in front of a camera, you also need to have the ability to manage your anxiety.

Your comfort and confidence will come across in the video and you will make a better impression on your audience. If you speak from the heart then you will make a better impression on your audience. It is very important in cases where we are not using professional actors to try to “relax” the protagonist of our video and make him feel confident.

Correct Scenario

The right script is at the core of any successful video production. Script preparation is an important step in creating a quality video. During the preparation of the script, the creators should carefully consider the structure of the story and clearly indicate the shots that will be used during the production of the video. The goal of the script is to create an exciting and engaging environment that will captivate the audience and keep them company. With the script there is a plan on which one can tap and improvise, but without wasting too much time. A right script and a right idea can lead to success!

Optimizing audio-visual content

Optimizing audio-visual content is essential to creating an impressive video that will pique your audience’s interest. By using advanced video editing programs like Capcut and Adobe Premier, we can take our videos to the next level and make them professional quality. Through these tools, we can add effects, adjust brightness and sound, but also isolate external sounds that might affect the sound quality of our video. This way, our video will look impressive and grab the attention of the audience.

Attention video editors help us but you should first of all have good lighting when recording the videos and use good audio equipment so that the raw material is of an alpha quality.

Marketing trends that will prevail in video in 2024

Trends in marketing are constantly evolving, and the year 2024 is no exception. One of the most significant trends expected to prevail in the field of video marketing is the increase in the use of live videos. Consumers are seeking reality and authenticity, and live videos offer exactly that experience. Additionally, a new content model is expected to be shaped using artificial intelligence, augmented reality, and virtual reality. Businesses need to be prepared to integrate these technologies into their video marketing strategies. Furthermore, the role of influencer marketing is expected to be further strengthened in 2024.

At WebMate we deal with the creation of content on Social Media that stands out, creating mainly video content that will increase the awareness of your business with the ultimate goal of its success.

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