As of 2023, WooCommerce powers 6.6 million online stores on the Internet. This equates to a market share of 23.43%, with WooCommerce being the second largest eCommerce platform after Shopify (which has a very small margin and is another subscription solution in essence). This is all well and good, but the fact that Woo is doing well doesn’t guarantee the success of your own eshop, does it?
If you want to increase your sales through WooCommerce, you’re going to have to roll up your sleeves and do some work. In this article, we share with you some of the proven strategies to increase conversions and increase the revenue of your online store.
Key points to increase sales on Woo
Build Brand Awareness of your business
If you want your sales to increase, you need to offer something that stands out from other eshops . Of course, it will mostly be your products that make you stand out, but never underestimate the power of advertising . Sometimes, good advertising means more than the quality of the product, which is sad but true. Take the time to create a distinct corporate brand identity, including a memorable logo, consistent color schemes, and an engaging story and brand image. Use social media platforms, content marketing and partnerships with influencers to reach a wider audience. Consistency across all touchpoints helps customers recognize and trust your brand, increasing the chances of conversion.
Personalize the consumer experience
Personalization goes beyond calling customers by their names. Leverage data to understand customer preferences and behavior. Implement customized product recommendations, custom marketing emails, and a dynamic website experience. Use WooCommerce features or third-party plugins to create custom landing pages based on customer segments. Segmentation should not be limited to gender, age and location. It can also be based on purchasing behavior and the history of customer interaction with your brand. For example, if a customer recently bought a pot from you, you can target them with an iron pan, because that person is obviously interested in durable cookware – but more on that in our upselling and cross-selling section. Personalization should also apply to checkout – you can allow your customers to save their shipping and billing information (not credit cards) and after checkout, you can send them a personalized thank you and ask how they like what they bought .
Become a Master in Email Marketing
Create a systematic email marketing plan that drives action. Use segmentation to send targeted messages, test different subject headings and optimize the run time of your campaigns. Create a consistent email campaign and track key metrics like open rate and click rate, and continue to refine your strategy based on performance. Not all email ends up being read or even in the right inbox – but there are ways to prevent emails from ending up in spam, so find them and use them. Don’t think for a second that email marketing is a thing of the past. People read emails, especially when you challenge them with interesting subject lines. You can use emojis if it fits your brand, offer benefits (coupon codes, access to limited offers, etc.) and provide email content that educates and entertains.
Facebook, Instagram and TikTok are on a continuous upward trajectory. You can now easily create an Instagram shopping store for WooCommerce and you can add your WooCommerce store to Facebook and start advertising. But even if you don’t want to link up the stores, there are many things you can do to harness the power of social media to increase sales. Engage with your audience on social media platforms. Reply to comments and messages, run targeted ads, and share user-generated content. Use the interactive features of each platform to create a sense of community and drive traffic to your WooCommerce site. A small tip from us is that you should start immediately if you are not already creating vertical Video content.
Never Stop Testing
The importance of testing is something that applies to all efforts aimed at success, whether they are branding, web design, performance, marketing campaigns or e-commerce strategies. Without good test implementation tactics, there’s no way to know if you’re on the right track. Testing helps adjust your strategy, amplify what works and eliminate what doesn’t. In the long run, they also help save money. Test and optimize the various elements of your WooCommerce store. You can use various A/B testing tools on product pages, checkout processes, and marketing campaigns. Use analytics to identify high-performing strategies and quickly adapt to changes in customer behavior and market trends.
Create Buyer Personas
No business can or should target the whole world. Depending on your brand, the type of products you sell, and your price range, you’ll want to target a specific audience that likely needs what you’re offering.
To accomplish this, you need to create detailed buyer profiles to guide your marketing efforts. Conduct market research, analyze customer data and tailor your product offers and promotions to meet the needs and preferences of identified personas. This targeted approach enhances the relevance of your marketing messages and, as a result, increases your WooCommerce sales. In today’s era, buyer personas can also be created with the help of AI if there is no budget for research.
You offer excellent support
A repeat customer is your best customer. Someone who is satisfied with your products and services is not only likely to buy from you again, but also to become your brand ambassador. And to achieve high levels of customer retention, you need to provide excellent customer service and support. For a customer, help should never be more than a click away, so make sure your links to the support center are clearly displayed on all your pages.
Invest in customer service that exceeds expectations. Offer live chat support (you can use live chat plugins for WordPress, as well as support and ticket plugins), respond to questions instantly, and address issues with emotional intelligence. Use customer feedback to identify areas for improvement and continually improve the overall customer experience. We may be getting boring but in the age of AI you can deploy chatbots so that your support is incredible and for simple issues you don’t even have to do it yourself!
Adopt an abandoned cart strategy
There are many different reasons for e-commerce shopping cart abandonment, from high shipping costs to a lack of payment options. To reduce this phenomenon, first try to identify what these reasons are in your eshop and then deal with them accordingly. In many cases, you will be able to solve this problem by applying one of the abandoned shopping cart recovery tools while in others, you will need to dig deeper to fix the problem.
Fight shopping cart abandonment by implementing an effective strategy. Use automated emails with personalized incentives like a discount or free shipping. Streamline the checkout process by reducing steps and speeding up the process. Make sure your cart and checkout pages are clean and easy to read, but also attractive enough to keep customers through the process.
Consider the ability to make guest purchases (complete the purchase without having to create an account) and make sure you have the latest customer security measures in place. One-click login is another thing that can greatly improve the checkout experience and reduce cart abandonment – you can offer one-click login through Google, but you can also provide a one-page shopping experience using applications.
Finally, if your website has performance and user experience issues, no one will want to complete a purchase with you. Fixes aren’t just limited to the cart page – you need to make sure all pages are optimized and working well.
Feeling of Urgency
One of the surefire ways to increase your WooCommerce sales is to create a sense of urgency through limited-time sales and special offers. People tend to make decisions based on fear of missing out (FOMO), so if they feel like they only have one chance to find a deal at your store, they’ll definitely hit the “Add to Cart” button more easily.
With the right tools, you can easily create countdown timers that show how little time is left until the end of an offer. Also, make sure you properly highlight exclusive offers on your website. Promote these offers via email and social media to drive immediate action, instilling a sense of excitement and urgency in your customer base.
Consider sending coupon codes to your subscriber base. WooCommerce allows for the easy creation of coupon codes, so it would be a shame not to use this functionality. You may also want to add live sales alerts, which let people know how many purchases have been made in real time. This is a great tool for creating urgency in your buyers.
Upselling and Cross-Selling
Increase average order value by strategically applying upselling and cross-selling techniques. Urging to buy a similar or related product that is more expensive based on its higher value may seem counterintuitive that someone would buy the more expensive version of a product, but with proper feature highlighting, the upsold product actually has more value for customers. his money.
Cross-selling means offering additional complementary product that the customer may also need or like. Both of these techniques are usually applied on the cart page or alternatively at checkout. It also recommends similar, upgraded or discounted products during the checkout process and highlights bundled offers.
Make sure you have correctly defined related products and product packages in your WooCommerce admin. Of course, make sure these suggestions comply with the customer’s preferences, adding value to their shopping experience. If you just randomly recommend things that don’t match their purchase intent at all, you’ll look spammy, and by being overly promotional, you’ll likely lose customers.
None of these strategies are complicated or time-consuming, are they? Indeed, they make so much sense that one might accuse us of reinventing the wheel, but you’d be surprised how many online stores don’t use them and then wonder why their sales are low. Your online store is like a garden – it needs care, love and attention to grow, flourish and bear fruit. Apply these strategies as you would water and fertilize your garden, then sit back and watch the money roll in.
If you have your own strategy for increasing sales through WooCommerce, we’d love to hear it, write it to us in the comments!