SEO Services & Website Promotion on Google
What is website optimisation, also known as search engine promotion, and how can it help your website or e-shop? What is SEO? Why does it matter, and why can it cost more than building the website itself? How much does SEO for your website cost? What long-term gains will it bring to your site? Does every website need it, and if so, why?
Optimising the Content and Structure of Your Website or E-shop
We start with Onsite Optimisation & Content Analysis. Working with you, we gather and fix the elements of your website so that it becomes search-engine friendly, and we give you guidelines for future content as well as corrections to what is already there. If you want, just let us know and we can write well-structured articles and update your website’s content so it ranks better in search engines. Using the tool we work with for site optimisation, we will show you the problems on your website and fix them.
Whether a website relies on paid advertising, PPC or social media ads, its content has to be rich and meaningful.
Sending a potential customer to a website with no content is a serious mistake, and all it does is waste money, because they are very unlikely to buy anything or take any other action. Good content needs proper photos and attractive videos, along with well-written, substantial text.
In the video below we share some secrets for reaching first place on Google
Choosing the Right Keywords for Your Website
Next comes Keyword Research, which has to be done in relation to your competitors so that together we choose the right keywords to promote your site properly. The keywords we select and recommend will be ones where a high Google position is achievable and that also bring traffic to your website. We will also suggest keywords that are harder for your site to climb for organically but that deliver strong results. The final choice depends on your budget and your goals. As a general rule, the harder it is for a website to climb for a keyword, the more it costs. For example, “website development Katerini” is easier and cheaper to rank for than the keyword “website development”.
Next comes Keyword Research, which has to be done in relation to your competitors so that together we choose the right keywords to optimise your website properly. The keywords we select and recommend will be ones where a high Google position is achievable and that also bring traffic to your website. We will also suggest keywords that are harder for your site to climb for organically but that deliver strong results. The final choice depends on your budget and your goals. As a general rule, the harder it is for a website to climb for a keyword, the more it costs. For example, “website development Katerini” is easier and cheaper to rank for than the keyword “website development”.
New to SEO? Start with our article on the 3 most important factors for first position on Google.
Off-page Website Promotion
Then we move on to off-page work, which covers link building (attracting links to your website from authority websites). The techniques we use depend on the goals we set in the second phase, since the number of links needed also depends on how competitive the chosen keywords are.
Throughout the Search Engine Optimisation (SEO) process we are by your side, monitoring your site and preventing content-level errors.
At WebMate we have extensive experience in promoting websites in search engines. We recommend doing it at the right price and after a productive meeting with you, so that you can judge whether you really need it, since a Google Ads campaign can often be more effective and less expensive for your business. Remember: building a website is only the start, and good SEO is what comes next.
In short, our package includes:
- Changing the domain name if needed
- Analysis of the website structure.
- Analysis to find the right keywords.
- Optimisation of the website content.
- Link building.
- Service duration: 8 months.
Improving your website matters a great deal, because it helps your site, which is your advertising tool, reach its goal. Poor optimisation can have very negative effects on your website, so we urge you to choose the company that carries it out with great care.
💡 SEO or Google Ads? Have a look at our Google Ads service too, or ask us and we’ll help you choose.
Why Choose WebMate
We often find that a client would be better off skipping website promotion and running paid Google ads instead. If we believe the keywords they want will perform better through PPC than SEO, we tell the client and lay out the facts, so they can make the decision themselves with the right information.
At WebMate we try to help our clients and people in general. That is why we write articles on how you can promote a website effectively and advertise on social media, even on your own. If the information we provide is not enough, or you do not have the time to do this for your website or e-shop yourself, we will take it on. Our team designs a strategy with you that will benefit your site in the long run. Every month we create content for your website, because according to Google content is king and it brings the results you want. Combined with high-quality backlinks, it is a proven route to success. Increase your sales, find new customers online and reach new markets! Cut your advertising costs, your online promotion costs, your SEO costs and your cost per click, starting now.
Why the Top 3 Positions on Google Matter
If you are not on the first page, you absolutely need to get there. There are still plenty of cases where a user types a search query and cannot find exactly what they are looking for. So there are still lots of opportunities!
Website SEO Case Study
We often find that a client would be better off skipping website promotion and running paid Google ads instead. If we believe the keywords they want will perform better through PPC than SEO, we tell the client and lay out the facts, so they can make the decision themselves with the right information.
In the image above you can see the results for competitive keywords from promoting the website iblue.gr
We started by analysing which keywords could help the website achieve its purpose (selling its products).
Because the products were unfamiliar to the general public, we decided on an advertising strategy that combined SEO with Facebook advertising.
To promote the website we created the content it was missing. We added content to the product pages, the blog and the home page. We also improved the site structure so that it was correct and search-engine friendly. And of course we built links to the website from relevant, high-value sites. This process is known as link building or off-page SEO, and it is vital for getting a website into first place on Google.
Website Promotion Results
After 6 months the results were impressive: top positions and first-page rankings for keywords related to the website’s products. This case is typical of the services WebMate offers in website promotion and shows what we can do for your website.
SEO Packages — Annual Pricing
Choose the package that fits your business needs. All packages include a free technical SEO audit, monthly reporting and a dedicated account manager.
| Package | Local SEO | National SEO | Enterprise SEO |
|---|---|---|---|
| Monthly Price | €350/month | €700/month | €1,500+/month |
| Target keywords | 5–15 | 20–50 | 50+ |
| Technical SEO Audit | Quarterly | Monthly | Continuous |
| Content / Blog Posts | 1/month | 2–4/month | 4–8/month |
| Backlink Building | Basic | Active | Aggressive |
| Local SEO (GBP) | ✓ | ✓ | ✓ |
| Monthly Reporting | ✓ | ✓ | ✓ + Custom dashboards |
| Strategy Calls | Quarterly | Monthly | Bi-weekly |
| Min Commitment | 6 months | 12 months | 12 months |
* Custom packages are available for special requirements. Ask for a free quote. Prices do not include any paid links that may be needed.
How does working with WebMate on SEO work?
We start with a free 30-minute strategy call to understand your goals and your competition. This is followed by a technical audit of your site (Core Web Vitals, indexing, on-page SEO), competitor analysis, keyword research and a 12-month roadmap. We then carry out on-page optimisation, content strategy, technical fixes and link building, with monthly reporting and bi-weekly strategy calls (on the Pro package).
How long before I see results from SEO?
SEO takes time. First movement in rankings: 6–8 weeks for long-tail keywords. Significant results: 3–6 months for medium-competition keywords. Top 3 for competitive keywords: 6–12 monthsDo you guarantee rankings?
No, and no reliable SEO consultant does. Google explicitly warns against agencies that promise a “guaranteed first place”, because the algorithm changes constantly and nobody can guarantee specific positions. What we do guarantee is:
Is there a minimum contract length? white-hat practicesLocal SEO: 6 months minimum. National SEO & Enterprise: 12 months minimum.
Which industries do you work with?
We specialise in: (hairdressers, doctors, lawyers, engineers),
restaurants & hospitality
, and e-commerce (WooCommerce), local services . According to Ahrefs, only 5.7% of new pages reach the top 10 in less than a year. SEO works like compound interest: the more you invest, the bigger the assets you build. B2B SaaS, , transparent monthly reporting, measurable growth in organic traffic, better Core Web Vitals and consistent execution of the strategy. Results come when the fundamentals are right.The reason: SEO has a lag time of 3–6 months, so if the partnership stops earlier, you lose momentum before you see a return. We hold quarterly reviews where the strategy or scope can be adjusted based on results. For projects with a fixed budget and target results, we can discuss custom arrangements. education / training. For other industries we assess each case individually, based on the competitive landscape and our own expertise. We do not take on projects in industries that conflict with our existing clients (exclusivity guarantee).
Tips for Successful Promotion
Read our tips on promoting your website in search engines (SEO) and on digital marketing in general. Improve your results on Google, Bing and the other search engines.
