At WebMate a WooCommerce e-shop costs from €2,500 for a standard shop, from €6,000 if it connects to an ERP and from €7,000 for a B2B wholesale shop (excluding VAT). After launch, allow roughly €30–250 a month for hosting, plugins and maintenance, plus a separate budget for advertising.
It’s the first thing everyone asks us, and rightly so. One company quotes €800, another €5,000, and you don’t know who to believe. Over the last 10 years we’ve built more than 200 online shops, so here are the numbers as they really are, the good and the bad.
How much does it cost to build an e-shop?
| E-shop type | Price (excl. VAT) | Delivery time | Who it’s for |
|---|---|---|---|
| Standard e-shop | from €2,500 | about 9 weeks | Shops going online or switching platform |
| E-shop with ERP integration | from €6,000 | 9+ weeks | Businesses with a warehouse and invoicing software |
| B2B wholesale e-shop | from €7,000 | 9+ weeks | Wholesalers and producers with per-customer prices |
The standard shop already includes what you need to sell: card, IRIS and cash-on-delivery payments, courier integration, XML feeds for Skroutz and BestPrice, and SEO from day one. You get the final price in writing before we start, and it doesn’t change along the way.
To see exactly what’s included, take a look at WebMate’s e-shop development.
What pushes the price of an e-shop up
Two shops that look the same can cost very different amounts. The difference is in these:
- Integrations. ERP integration with systems like SoftOne or Entersoft, automatic courier vouchers, stock syncing.
- Product import. Uploading 50 products is one thing. Uploading 5,000 with size and colour variations is another.
- Design. A custom theme built for your brand takes more hours than a ready-made one.
- Wholesale. In a B2B e-shop each customer sees their own prices and payment terms.
- Languages. If you also sell abroad, multilingual support adds work on copy, SEO and taxes.
What you pay every month after launch
This is where many people get a surprise. An e-shop has running costs, just like a physical shop has rent and electricity. Roughly:
| Cost | Typical amount | Note |
|---|---|---|
| Domain (.gr or .com) | €10–15 a year | Your shop’s name |
| Hosting | €200–500 a year | A fast server so you don’t lose customers |
| Premium plugins | €200–500 a year | Payments, filters, security, backups |
| Maintenance and support | €80–200 a month | Updates, checks, small changes |
| Bank fees | a small percentage per payment | Depends on your agreement with your bank |
With WooCommerce there’s no monthly platform subscription and the shop belongs to you. With Shopify the subscription runs every month and grows as you grow. If you’re torn between the two, we’ve written in detail about whether Shopify or WordPress suits you.
And how much does advertising cost?
An e-shop without advertising is like a shop in a back arcade with no sign. It exists, but nobody sees it. So put an amount for bringing in visitors into your budget from the start.
- Google Ads: you pay per click, and our management starts from €300 a month. See how much Google advertising costs.
- Facebook and Instagram: in a small town we consider €700 a month in ad spend the minimum. A shop selling all over Greece usually needs more. See how much Facebook and Instagram ads cost.
- SEO: brings visitors without paying for every click, but it takes time. See how much SEO costs.
A cheap €500 e-shop: is it worth it?
You’ll find offers for e-shops at €300–800. Usually that’s a ready-made theme with the basics, no SEO, poor speed and no support. We often see clients who started that way and rebuilt from scratch a year later, which means they paid twice.
If your budget is very small, start with fewer products on a solid base. We’ve also written a full article on cheap e-shops and where they can lead.
What to ask before you accept a quote
- Is the price written and fixed, or will it change along the way?
- Who owns the shop and the code? Can I take it and leave if I want to?
- Are payments, courier, Skroutz and SEO included, or charged extra?
- Who helps me if something stops working on a Saturday?
- Can I see shops you’ve built that are actually selling?
If you’re starting from zero, read our guide on how to start an e-shop in Greece. And if you’re in or near Kavala, we can meet in person about e-shop development in Kavala.
FAQ about the cost of an e-shop
How much does an e-shop cost?
At WebMate a standard WooCommerce e-shop costs from €2,500, with ERP integration from €6,000 and a B2B wholesale shop from €7,000, excluding VAT. You get the final price in writing before we start.
How much does an e-shop cost per month?
After launch, allow roughly €30–250 a month for hosting, plugins and maintenance. Advertising comes on top and depends on how fast you want to grow.
How long does it take to build an e-shop?
A standard e-shop is delivered in about 9 weeks. With ERP integration or wholesale features it takes a little longer.
Is a cheap e-shop worth it?
A €300–800 e-shop usually has no SEO, speed or support. Many people end up rebuilding it within a year, so in the end they pay more.
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