How Much Does SEO Cost in 2026? Prices and What’s Included

SEO for a Greek business usually costs between €350 and €1,500+ a month, depending on how many keywords you target and how much competition you face. A local shop starts with the smaller packages, while an online shop selling nationwide needs a bigger budget and at least 6–12 months of work to see real results.

How much does SEO cost per month?

Most SEO partnerships are billed monthly, because search optimisation is ongoing work. As an example, this is how WebMate’s SEO packages are structured:

You’ll find the full packages and what each includes on the SEO services page.

What does the cost of SEO depend on?

• Competition: “plumber Kavala” needs far less work than “mattresses”.
• Reach: one city, all of Greece or abroad.
• Site size: an online shop with 3,000 products has far more technical work than a 10-page site.
• Site condition: if it’s slow or has broken links and duplicate pages, those get fixed first.
• Content: how many articles and category pages need writing each month.
• Backlinks: links from other sites take time and often money.

What does a monthly SEO service include?

1. Keyword research: what your customers search for and with which words.
2. Technical SEO: speed, indexing, sitemap, structure, mobile.
3. On-page: titles, descriptions, headings and internal links.
4. Content: new articles and refreshes of old ones.
5. Local SEO: Google Business Profile, reviews, maps.
6. Backlinks: links from trustworthy Greek sites.
7. Reporting: rankings, visits and sales every month.

How long until you see results?

That’s why serious SEO agreements have a minimum term. If you stop in month three, you pay for the work without getting to see its return.

Is SEO worth it compared with ads?

Ads bring customers from day one, but they stop the moment you switch off the budget. SEO is slow to start, but after that every visit from Google costs you nothing extra. A simple example: if a click on a Google ad costs €0.50 and your site brings 2,000 organic visits a month, that traffic would cost you about €1,000 a month in ads. Most businesses win when they run both: ads for immediate sales, SEO for steady traffic.

Can I do SEO myself?

The basics, yes: proper titles, good product descriptions, a Google Business Profile and regular articles. See how to rank first on Google to get started. When you need technical fixes, backlinks or you run a shop with many products, the time the work takes usually costs more than hiring help. For shops, also see SEO for online shops.

What are the signs of a bad SEO offer?

• It guarantees first position on Google. Nobody can guarantee that.
• It promises results within a few weeks.
• It doesn’t tell you exactly what will be done each month.
• It doesn’t give you a monthly report with rankings and visits.
• It offers hundreds of backlinks for very little money. These usually harm the site.

Does SEO also matter for ChatGPT and Gemini?

Yes. AI tools recommend businesses based on the content they find on the web, so a site with good SEO has a better chance of appearing there too. This work is called GEO (Generative Engine Optimization) and is now part of most SEO packages.

Frequently asked questions about SEO costs

How much does SEO cost for a small business?

For a local business, a Local SEO package starts at €350 a month and covers 5–15 keywords, Google Business Profile and one article a month.

How much does SEO cost for an online shop?

An online shop selling nationwide usually needs a package from €700 a month, because it has more pages, more keywords and more competition.

Is there a one-off SEO cost?

An initial technical audit or optimisation during the site build can be done once. Google rankings change constantly, though, so steady results need monthly work.

How long should an SEO partnership last?

At least 6 months for local SEO and 12 months for nationwide SEO, so the results have time to show.