Claude AI is Anthropic’s artificial intelligence model: it writes, answers questions, analyses files, builds code and handles Greek and English fluently. You can use it for free on claude.ai, on your phone or on your computer, and from $20 a month you unlock the most capable models and much more usage.
What is Claude AI?
Claude is an AI assistant like ChatGPT and Gemini, built by the US company Anthropic. You type what you need in plain language and it answers, writes, corrects or carries out tasks for you. It stands out in long-form writing, document analysis and programming, which is why many developers and marketers prefer it.
Which models does Claude have?
Claude comes in families of models: the small ones are fast and cheap, the large ones think more deeply. In the app you pick a model from a menu above the chat box.
| Model | Good at | For whom |
|---|---|---|
| Haiku | Very fast, short answers | Simple questions, automations |
| Sonnet | Balance of speed and quality | Everyday work, texts, email |
| Opus | Complex tasks, analysis, code | Professionals, big projects |
| Fable | The most capable available model | Demanding tasks on Max and Ultra |
How much does Claude AI cost?
There is a free plan and four paid plans for individuals and teams. Prices are in US dollars, excluding VAT.
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Sonnet and Haiku, web search, files, memory, up to 5 projects |
| Pro | $20/month ($17 billed annually) | Opus, Claude Code, Research, unlimited projects, Claude in Chrome |
| Max | $100/month | 5x Pro usage, Fable, priority access |
| Ultra | $200/month | 10x Pro usage per week, Fable, priority access |
| Team | from $20/user/month (annual) | Central billing, user management, team tools |
For a small business writing content, emails and quotes, Pro is usually enough. If you use it all day or write code, look at Max. Current prices are always on claude.com/pricing.
How do I get started with Claude?
- Go to claude.ai or download the app for iPhone, Android, Mac or Windows.
- Sign up with your email or Google account.
- Ask your first question the way you’d ask a colleague.
- Upload files (PDF, Excel, images) when you want them analysed.
- Create a Project for each topic so it remembers your instructions and files.
What can Claude do for a business?
- Content: blog articles, product descriptions, social media posts.
- Email and quotes: customer replies, proposals, newsletters.
- Analysis: reads Excel files, PDFs and reports and tells you what the numbers mean.
- Documents and presentations: creates ready-made documents, spreadsheets and slides.
- Translations: Greek, English and dozens of other languages in a natural style.
- Code: with Claude Code it writes, fixes and explains code.
- Connections to your tools: Gmail, Google Drive, Calendar, Slack and many more through connectors.
Can Claude work with WordPress?
Yes. With the right connection, Claude writes articles, translates them and publishes them to your WordPress site on its own, including categories, images and SEO settings. At WebMate we use it every day and show the whole process in the video Claude AI + WordPress.
Claude, ChatGPT or Gemini: which should I choose?
| Claude | ChatGPT | Gemini | |
|---|---|---|---|
| Company | Anthropic | OpenAI | |
| Strength | Writing, document analysis, code | Broad set of tools, images | Integration with Gmail, Drive, YouTube |
| Free version | Yes | Yes | Yes |
| Basic subscription | $20/month | $20/month | €21.99/month |
The practical answer: try all three for free on your own work for a week. If you write a lot or work with large files, Claude usually comes out on top. For more, see our complete guide to Google Gemini.
How does Claude affect your business’s visibility?
More and more customers ask an AI before they buy, so you want Claude, ChatGPT and Gemini to know about and recommend your business. You achieve that with clear, well-documented content on your website. See how in our guide to Generative Engine Optimization (GEO).
Frequently asked questions about Claude AI
Is Claude AI free?
Yes, there is a free plan with limited usage every 5 hours and every week. For more usage and the most capable models you need Pro at $20 a month.
Does Claude speak Greek?
Yes. It understands and writes Greek in a natural style, which makes it useful for content aimed at Greek customers.
Who made Claude?
Anthropic, an artificial intelligence company based in San Francisco.
Is there a Claude mobile app?
Yes, for iPhone and Android, plus desktop apps for Mac and Windows. Your conversations sync across devices.
Can I use Claude for my business?
Yes. For one or two seats, Pro is enough. For teams there is the Team plan with central billing and user management.
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