WordPress website development is the most popular choice in Greece and internationally today, since WordPress runs more than 43% of all websites in the world. In this guide we go through its 12 main advantages, the cost, how it compares with other platforms (Wix, Squarespace, custom development), and the steps for getting started the right way. In Greece, building a WordPress website costs from €300 for a simple landing page up to €10,000+ for custom development with special features. The average delivery time is 1–4 weeks for a typical business website.
For a quick answer to “Why should I choose WordPress for my site?”, watch the video we made for you.
WordPress Website Development Cost
Building a WordPress website costs from €500 for a basic project up to €15,000+ for premium custom development. The main factors are domain, hosting, theme, plugins, design and development effort.
For a detailed cost breakdown and price table by category:
See the full WordPress cost guide →
We cover WordPress website hosting in another article
Contents
Website cost
We mention the cost of a website because it is an important factor for every website owner. A custom solution built around the client’s needs, with its own management system tailored exclusively to them and with a front end that makes as few database calls as possible, is always the best solution from a programming point of view. It is, of course, also the most expensive, since almost everything has to be built from scratch!
The best solution for our client depends on more than the technology used: it depends on the final cost compared with the benefits they will get, either directly (through sales) or indirectly (through branding and other gains). Clients are usually not interested in technical details, such as whether their website will be built in PHP, Node, Angular or another web language. What matters most to them is speed, how the website looks and, above all, whether it will bring in new customers. On cost, we have explained in another article how a cheap or free solution can prove harmful in the long run.
We have written a more detailed guide on how much it costs to build a WordPress website. In general, it is an affordable way to build a site, especially for small businesses and freelancers. With lots of free and affordable themes and plugins, you can create a professional solution without spending a fortune.
SEO optimisation
SEO is vital to a website’s success, and WordPress gives you all the tools you need to optimise your website for search engines. By adding plugins such as Yoast SEO or Rank Math, you can improve your website’s visibility and increase its traffic.
SEO optimisation
The CMS offers built-in SEO tools and a range of plugins that can help optimise your site. From improving metadata and creating search-engine-friendly URLs to keyword analysis and performance tracking, it makes SEO easy and effective.
Different websites, different needs
Websites should not all be the same, either in design or in user experience (UX), because they serve different purposes and audiences. For example, an e-shop needs to be simple and easy to use, so that users can complete their purchases quickly without being distracted by unnecessary elements. A landing page that brings in users through advertising, on the other hand, needs to be striking and grab their attention. On a website for a young rock band, the design can be bolder, with more animations, since it is aimed at a young audience. So every website is designed around its audience and its promotion strategy.
What is WordPress?
You may have heard of it from a friend, you may already be using it, or you may never have heard of it before. WordPress is a system for building and managing a blog, a website or an e-shop, and it has become very well known in recent years because of everything it can do. It is an easy-to-use CMS that has come to dominate the web.
How much does WordPress website development cost?
In Greece, WordPress website development costs €200–500 for a landing page, €1,000–2,000 for a 5–10 page business website, €1,500–4,000 for custom solutions and €4,000–10,000+ for enterprise/premium projects. On top of that, allow €60–250 a year for hosting + domain and €30–250 a month for maintenance.
How long does it take to build a WordPress website?
A simple WordPress website takes 3–7 days (landing page), 1–3 weeks (5–10 page business site), 3–8 weeks (custom) or 2–6 months (enterprise/premium). The timing depends mainly on how quickly the client provides the material (text, photos).
Is a WordPress website Google-friendly?
Yes, WordPress is one of the most SEO-friendly platforms. It supports clean URLs, structured data (schema), responsive design and fast loading with the right hosting, and it has specialist SEO plugins (Rank Math, Yoast SEO) that automate on-page optimisation. 43% of the world’s websites run on WordPress for exactly these reasons.
Can I build a WordPress website myself?
Yes, you can build a WordPress website yourself with ready-made themes (Astra, GeneratePress, Kadence) and page builders (Elementor, Bricks). For a professional result with proper SEO, speed, security and custom design, though, we recommend working with a web development company that has WordPress experience.
So why did it become so well known? Here is why:
- The management system is easy for ordinary users to learn
- Lots of functions and features for web developers
- A website is easy to maintain
- A large community for solving problems and getting help
- A huge number of ready-made themes
- Lots of plugins that extend what the system can do.
- It can also be used in many other applications
- A simple website can very easily become an e-shop
- It is search-engine friendly
- It uses the latest techniques for website security
- It is free!
- It can easily be made multilingual
Let’s look at each of these in turn to understand how powerful it is. Note that we are talking about wordpress.org, which gives us the WordPress platform. WordPress.com is something else: a hosted platform run on the same CMS, where you can also create a blog for free, but which CANNOT be customised with plugins or custom themes unless you pay.
The advantages of WordPress
Easy to learn
WordPress prides itself on its 5-minute install! Beyond that, it is much easier for the average user to manage a website with it than with any other CMS. That is why large news sites and other general-interest sites are built with it.
Lots of functions and features
It provides a wide range of functions that let developers do almost anything when configuring it and offer users unique features.
Easy maintenance
When an update is available, the user simply clicks a button and the site updates itself. If the site has been built the right way, no extra work is needed for the update and everything keeps working as before
A large community
It has the largest community in the world to turn to for help. This community is also very active, running meetups and WordCamps all over the world.
In Greece there are regular events, and there is also the official WordPress community site for Greece. Right now, if we turn the statistics into real numbers, there are more than 955,000,000 websites on WordPressReady-made themes
There are lots of free ready-made themes (that is, templates) for building your website. There are also themes you can buy cheaply (up to 70–80 dollars). This means someone with little coding experience can easily build their own website. Themes help developers too, because they can build websites quickly and then tweak the themes to customise them as they want. Finally, there are companies such as WebMate that build more tailored solutions.
Plugins
Plugins are add-ons that extend what WordPress can do. For example, WooCommerce is a plugin that turns it into an e-shop. Another plugin can add a slider. Yet another lets you build your site with drag & drop. There are a huge number of plugins for it: you can download many for free, or buy one that offers more advanced features.
Use in other applications
With its API we can also build other types of applications. Examples include a hotel booking system or a live betting system!
From website to e-shop
With WooCommerce, a simple website can be turned into an e-shop with unlimited possibilities. Best of all, this can all be done for free!
Google-friendly
It is search-engine friendly by nature. What it offers compared with other CMSs is that, by adding plugins, it can easily be made even more search-engine friendly for on-page SEO, and its capabilities can be extended a great deal.
Strong security
At Automattic, the company founded by WordPress co-creator Matt Mullenweg, they take the security of the system very seriously. To protect websites, the CMS is updated constantly so that there are no security holes.
Free
What could be better than the fact that it is free and will stay free! Anyone can build a site with it for free, buying only a domain and hosting (which they would need anyway). As for developers, being a free tool, it can become the tool they use to build anything!
Multiple languages, easily
In many CMSs, making your site available in several languages can be very difficult or a painful process. In WordPress there are lots of plugins that make it quick and simple!
3 out of 5 websites you visit every day are “built” on WordPress. To be precise, 65.3% of websites with an identifiable CMS are built with it.
A website built with WordPress
We recommend WordPress as the management system to most of our clients, mainly to keep the build cost down, though we do not treat it as a cure-all for every case. For clients with a very small budget or limited needs, installing and configuring an existing theme may be enough. In most cases, however, we recommend that we build a custom template, to save server resources, improve loading time and create a look that is unique to each client.
WordPress and Web-Mate
At Web-Mate, depending on the client’s needs, we recommend the right solution using a content management system such as WordPress for simple websites or e-shops. We can build a website by simply configuring a theme, to reduce the cost or the delivery time. One such solution is shown in the video below.
Often, when a client asks for something more specialised, such as a custom theme and a unique design, we build tailored themes or modify existing ones so that they fully meet their requirements. This lets us adapt both the design and the functionality of the website so that it offers a unique user experience. That way we fully meet the client’s needs and make sure the website stands out and fits them perfectly.
For e-shops, we use WooCommerce, as you can see in the presentation of the twenty7shoes online shop. We always look for the best solution for our client, to give them the best possible result. At Web-Mate, with many years of experience in building plugins and themes, we were one of the first companies to develop tailored solutions for our clients, fully adapting the platforms to the requirements of each business.
WordPress vs Wix vs Squarespace vs Custom: Which Should You Choose?
The platform you choose for your website determines the cost, the flexibility, the SEO and your long-term ownership of the site. Here is a detailed comparison:
| Criterion | WordPress | Wix | Squarespace | Custom HTML/Code |
|---|---|---|---|---|
| Initial cost | €300–4,000 | €15–45/month | €20–65/month | €3,000–15,000+ |
| Ownership | ✅ 100% yours | ❌ Platform lock-in | ❌ Platform lock-in | ✅ 100% yours |
| Ease of use | ✅ Easy | ✅ Very easy | ✅ Very easy | ❌ Difficult |
| SEO flexibility | ✅ Excellent (Rank Math, Yoast) | ⚠️ Limited | ⚠️ Average | ✅ Excellent |
| Plugins / Extensions | ✅ 60,000+ | ⚠️ Few apps | ⚠️ Limited | ❌ Custom dev |
| Themes / Designs | ✅ Thousands | ✅ Many templates | ✅ Professional | ❌ Custom design |
| Moving to an e-shop | ✅ Straightforward (WooCommerce) | ⚠️ Limited | ✅ Built-in | ❌ From scratch |
| Greek language support | ✅ Full | ✅ Good | ⚠️ Partial | ✅ Full |
| Scalability | ✅ High | ⚠️ Average | ⚠️ Average | ✅ Excellent |
| Loading speed | ✅ Good (with the right hosting) | ⚠️ Average | ✅ Good | ✅ Excellent |
| Total 3-year cost | ~€1,500–6,000 | ~€700–2,000 | ~€900–2,500 | ~€5,000–20,000 |
| Best for | Almost everything, from blogs to e-shops | Very small businesses / personal sites | Creatives, portfolios | Large brands with special requirements |
WebMate recommends: For 9 out of 10 Greek businesses, WordPress website development offers the best combination of cost, flexibility, SEO and long-term ownership. WordPress lets you start with a simple business website and expand it into an e-shop, a blog or a multilingual site without changing platform.
Final thoughts
As we said, every case is unique, and every client deserves a website that reflects their own preferences and style. Creating an attractive, functional website tailored to their needs is always our priority. We use the right tools and technologies to adapt the design and features of the website so that they match the client’s expectations exactly. This flexible way of working lets us deliver unique, high-quality results on every project.
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