Facebook / Instagram (Meta) Advertising in Drama
Facebook and Instagram are, together with TikTok, the most powerful social networks right now, and a presence on them is a vital part of any business’s digital marketing strategy. With the right management and careful execution, any business in Drama that advertises on social media can stand out from the competition. A further advantage of advertising on these platforms is that the results are measurable, so your advertising budget can be managed far more effectively.
The benefits of advertising on Facebook & Instagram
Facebook and Instagram are hugely popular social networks, and people spend hours on them every day. That makes them a natural place to find your ideal customer. With the right strategy, a well-chosen target audience and good preparation, we can deliver the results you are after.
The great advantage of Meta’s platform is that it lets us choose an audience by age, location and interests, so we can reach exactly the people we want. Despite the restrictions introduced by data protection rules, advertising on these platforms is still highly effective.
Meta has recently built artificial intelligence into the platform, which lets us show ads to each user in the format that best suits their interests. People are then more likely to respond and take the action we want, which in turn feeds useful signals back to the platform. AI can also choose the right audience on its own, provided the advertising budget is large enough. These features belong to Meta’s Advantage+ ads and make full use of AI.
On social media we can create desire through video and imagery, turning users into future customers. This works through a sequence of ads (a funnel), either on Meta alone or combined with other channels such as Google Ads. With a funnel and a different message at each stage, we guide users towards the action we want and reach our goals, whether that is sales through an e-shop or completed enquiry forms.
Social media is more than digital entertainment. People also use it to keep up with news and stay in touch with others, so ads feel like a natural part of the experience.
Finally, awareness should never be overlooked. Meta can help your brand become far better known, and although awareness is hard to measure, it helps lower the cost of reaching your goals.
Boosted posts on Facebook / Instagram, or something more?
Boosted posts are certainly a quick and easy way to start advertising on Facebook and Instagram. However, there is a lot more you can do. Meta offers a complete environment through Business Suite, where we can set up and manage ads with far greater control.
Business Suite lets us choose the format of our ads and set our objectives. Its biggest advantage is testing, including A/B testing: we can run different versions of an ad and see which one performs best against our goals. This means we can adjust and improve campaigns efficiently and keep refining our strategy.
Why choose WebMate for Facebook & Instagram advertising
As well as many years of experience advertising on Meta’s platform, we have worked with advertisers of every type and in every sector. We have run ads for hundreds of businesses, so we understand how their industries work. We follow every change on the platform daily and keep training in its new tools. The combined advertising budget we manage for clients exceeds €1,000,000 a year, and we speak with Meta’s marketing experts every week. Finally, the results we deliver and the individual strategy we build for each client explain our long-standing partnerships and the excellent recommendations our clients give us.
Facebook and Instagram advertising results from WebMate
Below are results from WebMate’s Meta Ads accounts. For obvious reasons, account names and details have been hidden. A word of caution: numbers do not always tell the whole story, since a ROAS of x4 can be profitable in one sector and loss-making in another. The statistics below cover a long run of months. We could have shown a ROAS of x20 or x30, but those figures would be misleading, as they would only reflect short-lived “fireworks” in an account’s performance.
What are the main Facebook ad objectives, and how do I choose the right one for my business?
Objectives include brand awareness, lead generation and sales. Choose the objective that fits your business needs and strategy.
How do I define and target the right audience for my ads?
Use Facebook’s targeting tools to set the demographics, interests and behaviours that match your ideal audience. These days, though, targeting in Meta ads happens mostly through the creative itself and the attention it attracts.
How are the budget and cost of Facebook ads set?
Cost depends on the bid strategy you choose and on how much competition there is for your audience. You can set a daily or a lifetime budget. In the end, everything comes down to the competition and your own goal.
How can I track my ads’ performance, and which key metrics should I watch?
Use Facebook Ads Manager to track metrics such as CTR (click-through rate), conversion rate and cost per result. If you work with WebMate, we can also prepare a dedicated report for you, built around your own needs, as a paid extra.
What should I do if my ad is rejected or I run into technical problems?
Check the rejection reasons in Ads Manager and adjust the ad to Facebook’s guidelines. For technical problems, see the Facebook Help Centre.
Drama
Drama is a city in Macedonia, the seat of the Municipality of Drama and the capital of the Regional Unit of Drama, in the region of Eastern Macedonia and Thrace. According to the 2021 census, the city has a population of over 50,000. It lies in the valley of the Angitis river, between Mount Menoikio and Mount Falakro. It is about 150 kilometres from Thessaloniki, which has helped its economic and social development in recent years.
