Social media management for a business usually costs between €300 and €1,500 a month, depending on how many networks, posts and videos you need. Large packages with a lot of video production go beyond €1,500–3,000. The money for ads comes on top.
Many people tell us “I want someone to post for me”. After five minutes of talking we realise they want something else: messages coming in, the phone ringing, people walking into the shop. That’s what the price depends on.
How much does social media management cost per month?
Market prices look roughly like this:
| Package | Price per month | What it usually includes |
|---|---|---|
| Basic | €300–700 | 1–2 networks, a few posts a week, basic graphics |
| Mid-range | €700–1,500 | 2–3 networks, Reels and stories, replies to messages, monthly report |
| Premium | €1,500–3,000+ | All networks, regular video production, campaigns, influencer collaborations |
There are also one-off services: an audit of your accounts costs about €200–500 and a full strategy €500–1,500. Freelancers usually charge less than an agency.
What pushes the price up
- How many networks. Facebook and Instagram together are one job. TikTok or LinkedIn need their own content.
- How often. Three posts a week is very different from daily stories.
- Video and Reels. They get the most reach today, but they need filming, editing and ideas.
- Photography. If we come to your place to shoot, it costs more than using material you send us.
- Replying to messages and comments. Community management means someone is there every day.
Advertising is a separate budget
Management is the work: ideas, copy, graphics, video. The money you pay Meta so people see your posts is a separate budget. In a small town we consider €700 a month in ad spend the minimum if you want real results. See how much Facebook and Instagram ads cost.
Organic management and ads work best together. That’s why we also handle Facebook and Instagram advertising if you want it.
Freelancer or agency?
A good freelancer can deliver great work for less money, especially if you only need posts. The risk is that everything depends on one person: if they get sick or take another job, you’re left uncovered.
An agency has a team: someone for copy, someone for graphics and video, someone for ads. It costs more, but you get continuity.
How we price it at WebMate
We don’t have a fixed price list, because a café in Kavala and an e-shop selling all over Greece need different things. First we talk about your goals, look at your accounts and then give you a package with a fixed monthly price.
Every month you get a report with the numbers that matter to your business: messages, calls, website visits and sales. See more about our social media management, or social media management in Kavala if you’re in the area.
How to know if it’s worth the money
Likes feel nice, but they don’t pay the bills. Ask yourself after three months: are more messages coming in? Are people calling who found me on Instagram? Am I selling more? If the answer is yes, the money is well spent.
FAQ about social media management costs
How much does social media management cost?
Usually between €300 and €1,500 a month, depending on networks, frequency and video. Large packages with a lot of production go beyond €1,500–3,000.
Does the price include advertising?
No. The money you pay Meta for ads is separate from the management fee. In a small town we consider €700 a month in ad spend the minimum.
What does the cost of a social media package depend on?
On how many networks we manage, how often we post, whether there are videos and Reels, whether photography is needed and whether we reply to messages.
Do I need to commit for many months?
Results need at least three months of steady work, because that’s how long the algorithm and your audience take to get to know you.
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