Facebook is used by millions of people in Greece, and any of us can use it to advertise, whether as an individual or, even more so, as a business. Below we look at why Facebook is such a useful channel, what its strengths are, and why every company should have a Facebook Page.
1. More Website Traffic
First of all, your company’s Facebook Page, handled properly (with frequent blog posts on your website that you then share on Facebook), can bring a big increase in traffic to your site. Users can then browse your website, get to know your products or become regular readers of your posts.
2. Low Advertising Cost
The cost of advertising on Facebook, and how direct it is, simply cannot be compared with any other medium. With 50 – 100 euros a month you can get results that would cost you thousands of euros in other media. You can also target your audience precisely with the tools Facebook (Meta) gives you: by age, interests, gender and location.
3. Listen and Talk to Your Customers
Another unique thing Facebook advertising gives you is the chance to interact with potential customers, unlike traditional channels such as magazines, TV, Google Ads or radio. You can reply to a comment or even chat with them directly.
4. Branding
The famous branding we all want to build can get off to a good start on Facebook. Through this social network we can show how good our products or services are, and how reliable and professional we are as a business. The more good reviews you get, the more followers you have and the more likes you collect, the closer you are to brand awareness.
Conclusion
Facebook is a powerful advertising channel. It works best alongside the right marketing strategy, and then it can work wonders. Bear in mind too that results take time, just as with promoting a website in search engines. Many of my clients, after the first two months with no previous experience and only occasional effort, get disappointed and never really see the power of Facebook advertising with a professional Facebook Page. Online in general, technology moves at a breathtaking pace, while the time it takes for an action to pay off moves the other way.
If you can’t or don’t want to deal with all of the above, which in its simplest form usually takes 3-4 hours a week, there are plenty of professionals who can help. Web-mate can set up and run your professional Facebook Page for you. Web-mate builds websites in Drama, Kavala, Xanthi, Katerini and Thessaloniki
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