NEOSTROMA
Provided service
Reconstruction of an e-shop based on WCAG 2.0 standards, SEO, Facebook & Google ads, Product photography, B2B E-shop
Technologies
WordPress, Woocommerce, Google Analytics Intergration, Custom filters, Custom animations, Custom Theme, Facebook Intergration, Google ads Intergration
Construction of the e-shop for the company Neostroma.gr
At WebMate, we proceeded and completed the reconstruction of the website for the mattress industry NEOSTROMA, where we also integrated their new e-shop. Through the new e-shop, we aim to represent the company’s corporate identity as accurately as possible and provide their customers with more information about their products. To ensure the best product presentation, we conducted a photoshoot of the company’s products from scratch and created a custom WooCommerce e-shop. The website design was done by our immediate partner, Tooman Design, and, of course, the development was carried out by Webmate, resulting in complete satisfaction for both the client and us.
Responsive, Speed, and B2B
The speed of the website and the responsive aspect are primary principles for us, so we place special emphasis on these to achieve the best results. Additionally, the client’s need was to create a B2B section within the e-shop for wholesale customers and hotel businesses. This need was met by displaying different pricing policies per case and approving customers for wholesale access to the e-shop. As a bonus part of the B2B, there is an additional discount if the customer reaches a certain order total, essentially a loyalty program.
Google Ads & Facebook Ads
In the business, after the construction of the website, marketing services were provided both on Google Ads and Facebook Ads with the initial goal of connecting the brand with the audience and later attracting new wholesale and retail customers. To achieve better results, we created a video to enhance the company’s product communication, which you can watch below.
Accessibility for people with disabilities (AMAE) and SEO
It was important for the e-shop to comply with the standards for accessibility by people with disabilities (AMA), according to the WCAG 2.0 standard, so that our fellow human beings with any special needs could have easy access to the eshop. Finally, website promotion was a demanding issue that was raised but was handled excellently, as the website ranks high for local and nationwide keywords such as “handmade mattresses,” “mattress manufacturing,” and local “mattresses Katerini,” bringing in free traffic.
