Antigoni.com E-shop Development with SoftOne Integration

Webmate undertook the development of the new e-shop for Antigoni, a Greek jewelry brand with a physical store and sales both in Greece and internationally. Antigoni designs and crafts handmade jewelry, alongside a curated collection of ready-made pieces from selected suppliers — two distinct business models that had to coexist seamlessly within the same e-shop. They previously operated an older, fully custom-built site that had become cumbersome: content updates were slow and maintenance was costly.

The new website is built on WordPress and WooCommerce with 100% custom theme developed from scratch, providing the Antigoni team with a familiar CMS for fast and autonomous updates. The e-shop hosts an extensive catalog of handmade and ready-made jewelry, organized into multiple categories, with a structured system of attributes (metal, stone, color, design, material, occasion, type) and tags for targeted searching. We combined advanced filtering, payments via Viva.com, automated XML feeds for Skroutz and Google Shopping, a customer review system, and full bidirectional integration with SoftOne ERP.

100% Custom WordPress Theme, built without Page Builders

The Antigoni theme was designed and developed entirely in-house, without the use of page builders. We structured a lightweight and flexible theme featuring separate CSS modules per section (home, category, product page, cart, checkout, collections), custom WooCommerce templates, and dedicated JavaScript modules for the mini-cart, ajax add-to-cart, search modal, and image sliders.

The design aesthetics strictly follow the visual direction of the previous Antigoni site, aiming for brand identity consistency across all touchpoints — physical store, social media, online — while maintaining the brand recognition built by the business over the years.

Bidirectional Integration with SoftOne ERP

The most demanding phase of the project was the development of the custom plugin connecting WooCommerce with SoftOne. This involves a bidirectional data flow: scheduled sync for business data imported from the ERP, and real-time order transmission to SoftOne upon completion.

From SoftOne to the e-shop, we automatically pull products and variations — including both handmade jewelry (stored in SoftOne as “molds” with multiple material and stone combinations) and ready-made items with unique SKUs and stock levels. Simultaneously, categories, collections, and attributes with all their terms are synced, along with order statuses for customer updates.

To SoftOne, we transmit new orders in real-time as soon as they reach “processing” status, utilizing “find or create” customer logic: if the customer already exists in the platform, the order is linked to their existing ID; if not, a new customer record is created.

Beyond the scheduled sync, a manual real-time synchronization button is available for urgent updates, along with detailed logging featuring automated log file maintenance and a dedicated admin panel for monitoring and rerunning sync tasks. The architecture was engineered to handle high volumes without blocking the frontend, providing the Antigoni team with full visibility over the data flow.