GOOGLE ADS
Google, as the dominant search engine, offers a powerful channel for targeted advertising through Google Ads. Through the Google Ads platform, you have the ability to reach potential customers at the moment they are searching for the product or service you offer, increasing the probability of converting them into your clients. With Google Ads, you can place your advertisements across a wide range of platforms, from the Google search engine itself, to websites partnered with Google, as well as on YouTube and Gmail, thus offering greater visibility to your business in Kavala, Katerini, Drama, and Xanthi.
Google Ads Advertising: Advertise Correctly and Smartly
Contrary to the common belief that Google ads are exclusively about text with targeted keywords, the reality is much more multidimensional. Google offers a rich variety of ad formats, highlighting the platform’s adaptability and flexibility. From feed-based ads, image ads, ads utilizing Artificial Intelligence for even smarter targeted promotion, to video ads on YouTube and other placements, Google provides a plethora of options for enhancing your business’s online presence.
Advertising on Google is currently perhaps the strongest form of advertising in the world of digital marketing, since the advertisements are displayed on the largest websites such as google.com, gmail.com, and youtube.com
The distinct characteristic of advertisements on the Google network, especially Search & Shopping Ads, is that they target users with a specific purchase intent. When a user searches for something on Google, they are already showing interest in a product or service. In marketing terms, this desire constitutes a valuable opportunity, which we can exploit to formulate more successful and efficient advertising strategies.
What You Will Gain from Google Ads
By advertising on Google Ads, you can very quickly set one of the following goals
- Increase calls to your business.
- Increase foot traffic to your physical store.
- Increase traffic to your business website.
These, of course, are some very easy objectives that can be set, and naturally, with advertising on Google Ads, you can also gain business awareness. The Google algorithm has now become much more advanced, and besides the above, the objective can be set as sales or a custom event like filling out a form. By defining the appropriate objective, Google knows exactly when to show the right advertisement for the set goal to be achieved.
What Webmate Does in Google Ads
With a steady presence in the Google Ads space since 2015, at Webmate we are ready to take on any challenge. We have experience in all types and formats of advertisements offered by Google, and we have designed successful campaigns for over 100 businesses in Kavala, Katerini, Drama, and Xanthi. Furthermore, we possess paid tools for competitor analysis and the selection of ideal keywords, aiming to maximize your advertisement results. At Webmate, we identify the best strategy for your Google ads, which, combined with your other digital marketing actions, will bring the desired results.
Official Google Ads Partner
Webmate is an official Google partner through the Google Partners program. This means that Google has recognized us for our expertise and the results we deliver in advertising campaigns. This certification ensures that we follow best practices and manage your advertising budget responsibly, aiming for maximum return.
Questions and Answers about Google Ads
How much do Google Ads cost
In Google Ads you pay according to the clicks your ad receives. This is not the case only for specific Google Ads formats, such as YouTube video views. Practically speaking, the minimum cost for a single Google Ads campaign is €20, and we believe each account needs at least 3–4 campaigns—of course, this depends on the business sector.
Can I always be first in Google ads
Theoretically, if you had an unlimited budget, you would always be first for the keyword or keywords you set. In practice, there is no unlimited budget and the number of searches is so large that no budget can fully cover it. Moreover, except in certain cases (e.g., an electrician who wants to rank first to capture all leads from power outages), there is no reason to always appear first. It now makes more sense to optimize the Google Ads account for maximum results according to the objective, such as sales relative to cost.
What are the types of Google Ads
The ad types with which we can build campaigns are Search Ads, Standard Shopping ads, Performance Max, Discovery ads, Display ads, and YouTube ads. These are the types; naturally, each type can have a different objective depending on what the business wants to achieve with that campaign.
See Web-Mate’S Google Ads Results
Below, we present results from Google Ads accounts managed by Webmate. For confidentiality reasons, account details and names are not shown. It is important to note that raw numbers do not always provide a complete picture of performance. For example, a 4x ROAS (Return on Ad Spend) may be profitable in one sector, while in another it may not be sufficient to generate profit.
