ChatGPT Ads
Your customers have stopped searching only on Google. They ask ChatGPT which e-shop to choose, which tradesperson to call, which product is worth the money. At WebMate we work to make you the answer, and, wherever ad inventory is available, to get you paid placements right inside the conversation.
What “advertising on ChatGPT” means in practice
It means two things, and we want you to know the difference before you spend a single euro. The first is organic presence: how and when ChatGPT mentions your business when someone asks something relevant. This is something you build over time. The second is the paid inventory that is gradually opening up inside AI assistants and the networks that feed them. We take on the first from day one. We set up the second as soon as it becomes available for your country and industry, and if it isn’t available yet, we’ll tell you straight.
A Real Example
A customer of an e-shop selling paints and decorating supplies. The same question, before and after our work. This is the result you’re paying for.
BEFORE
“Where can I buy exterior paint in Thessaloniki?”
ChatGPT replies with three big generic brands and a list from a marketplace. Your e-shop isn’t mentioned anywhere. The products are fine; the site simply gives the model nothing to read: no schema, no pages that answer a question, no mentions elsewhere on the web.
AFTER
“Where can I buy exterior paint in Thessaloniki?”
The answer opens with your e-shop, with the right name, category and link, because there is a page that explains exactly this, structured data that declares it, and mentions that confirm it. Your paid placement also runs in the side column of the conversation, where available.
3 out of 5
industry questions where the e-shop now appears
+18%
traffic from AI assistants in 4 months
0
extra euros in ad spend for the organic presence
Indicative figures from our work with an e-shop in this sector. We’ll look at your own numbers in the brief; we don’t promise percentages before we’ve seen your site.
Hear what we have to say about it
Dimitris explains in one minute what changes with ChatGPT ads, why they work differently from every other ad channel, and what you need to have ready before you start. No buzzwords: if something isn’t worth it for your business, you’ll hear that here too.
Website first, advertising second
The rule we follow for Google and Facebook ads applies here too: we don’t advertise a website that isn’t ready. AI assistants read content that is structured, clean and fast. If your site doesn’t load, lacks proper schema and doesn’t answer real customer questions, no campaign will put you in the answer. We check this first and tell you what needs fixing.
- Analysis of AI questions in your industry
- Technical audit for AI crawlers
- Schema & structured data
- Content that answers real questions
- Tracking mentions in ChatGPT
- Paid placements set up as soon as they open
- Strategy linked to your Google & Meta ads
- Monthly report with real numbers
How We Work
1. Question Analysis
We record what your customers actually ask AI assistants and where you appear in those answers today.
2. Strategy & Structure
We decide which pages need to exist, which schema goes in and which questions we go after first.
3. Implementation
We write the content, set up the structured data and switch on whatever placements are available.
4. Measurement & Fine-tuning
Every month we run the same set of questions, see what has changed and fix whatever isn’t performing.
How we measure results from ChatGPT ads
We won’t send you a screenshot of one ChatGPT answer and call it a success. We measure how often you appear across a fixed set of questions, the traffic that comes from AI assistants, and what that traffic does once it lands on your site, because in the end the number that counts is your ROI.
At WebMate we measure with the OpenAI pixel installed on your site. We set it up ourselves, confirm it sends the events correctly, and from there we see real data: who came from ChatGPT, what they looked at and what they did. Real figures, with no guesswork.
How much do ChatGPT ads cost?
Ad spend starts at €25 a day. At that level we collect enough data to draw conclusions in a reasonable time; spend less and you’re simply paying to guess. The management fee is separate, and we give it to you in a formal quote after the first brief, based on the volume of campaigns and creatives. Tell us your budget from the start so we can suggest the right package, priced fairly with no undercharging and no overcharging.
Who should advertise on ChatGPT?
It makes sense for e-shops in categories where people compare before they buy, for local services where a recommendation carries weight, and for B2B companies whose customers are looking for a supplier. It makes little sense if you haven’t sorted out the basics yet: a fast site, solid SEO, and active campaigns on the channels that already bring you sales. Tell us where you stand and we’ll tell you whether to start here or somewhere else.
