EMAIL MARKETING
Email Marketing is a crucial component of every business’s digital marketing strategy, regardless of the intensity of its presence on the web. By offering an effective means of maintaining contact with customers and strengthening their loyalty to your brand, Email Marketing contributes to customer value and trust. As an economically accessible tool, Email Marketing has the potential to deliver astonishing results and serve as an enhancing lever for your business’s success in the digital environment. If you want to learn more, we have created a detailed guide for newsletter marketing.
Why engage in Email Marketing
The simple answer is because it is necessary for your eshop or your business in general to work, but let’s look in detail at its strengths.
Email Marketing a cheap option
As we mentioned previously, Email Marketing offers the invaluable advantage of low cost. The individual cost for sending an email is extremely low, and even if you use a specialized platform, the initial cost will seem negligible over time, since the ROAS (Return On Ad Spend) of Email Marketing is among the highest in the field of digital marketing. This factor allows entrepreneurs to reach a wide consumer market while simultaneously maintaining control over their expenses
Email Marketing Personalized marketing
A significant advantage of Email Marketing is the ability to personalize the message addressed to the prospective client, based on their available data. If you have correctly performed the Segmentation of your audience, you can send customized content per customer category. For example, in an e-shop that sells men’s and women’s clothing, it would be appropriate to send different content to those customers who bought men’s clothing and to those customers who bought women’s clothing. Addressing your customers by their full name through correspondence is something that will further strengthen their relationship with you and lead to more sales
Το email marketing είναι Μετρήσιμο
The results of email marketing are measurable, since if the correct code is installed on the website, we can even measure the sales originating from it, or in its simplest form, measure using UTM Parameters. In its most basic form, we can see how many people opened the email and how many navigated to our website through your mail campaign.
Emails are an integral part of our daily life.
Emails are an integral part of our daily life, with most of us checking them several times a day. Especially with the widespread use of mobile devices, we have the ability to access our email anywhere and at any time. Daily, we read, compose, or reply to emails, whether for professional or social reasons, highlighting their crucial importance in our lives. In this context, Email Marketing is a powerful tool that should not be ignored by anyone who wishes to make a serious investment in their business’s marketing.
Just the fact that your customer will see your business’s name in their inbox is very important in itself and makes mail marketing worthwhile.
The first thing, of course, for someone to read your email is for it not to go to spam. So, let’s watch a video on how to prevent your correspondence from ending up in junk mail.
Automated emails
The main and, in our opinion, most powerful weapon of email marketing is the automation of emails, whether we are talking about ecommerce or simpler websites. In a previous article, we discussed the need for automation in e-shops and websites. Some automated emails you can have are:
- Cart abadonment emails
- Email for a review, either on the website for a product, or on Google My Business, or on Skroutz.
- Automated email series after someone makes a purchase
- Automated response in case of registration or form submission
- Email for order status updates
What is newsletter?
A newsletter is a tool that every business or organization should use to share useful and valuable information with their network of customers, prospects, and subscribers. Through newsletters, you have direct access to your audience’s inbox, giving you the ability to provide engaging content, promote your sales, and increase traffic to your website. Intensify your relationship with your audience, maintain contact, and promote your business effectively through sending newsletters.
The content of the newsletter
An essential component of email marketing is sending newsletters. For your newsletters to be successful, three key elements come to the fore: consistency (sending emails on specific dates during the month), continuous presence (continuing to send emails for a long period of time), and perhaps the most crucial one, the content of the newsletter.
Regarding the content, it is important to communicate something worthwhile and interesting for your potential customer. You should not limit yourself to sending continuous offers, especially if you have an e-shop. You might include tips or innovative ways to use your products.
Finally, you should ensure diversity in your content, avoiding monotony. The subject of your newsletter should be attractive and attention-grabbing, in order to add value to your reader’s experience.
How to write a good newsletter
If you have experience in writing content for blogs or websites, then creating articles for your newsletter will not cause you any difficulty. The same basic rules apply. Your newsletter must include compelling titles, interesting subheadings, and easy-to-read paragraphs. Given that most emails are read on mobile devices, you should focus on short paragraphs, bulleted lists, and simple sentences. This will make reading easier and allow your audience to quickly understand your message.
What Webmate can do for your business’s email marketing
At Webmate, we provide email marketing services for e-commerce and for simple websites. We can undertake the automation of emails, as well as the writing of newsletters for your business, so that you have successful newsletter campaigns. Furthermore, our cooperation can also function as a consulting service, even if you have your own team.
By collaborating with us, we will provide you with content ideas and advice on the email marketing tools you should use. If you are still at the beginning of your email marketing adventure, we can offer you the use of our own tools, through which you can start sending emails to your customers.
