Every professional who takes social media seriously knows that Facebook is one of the most important tools for advertising there.
What you can do through Facebook goes beyond an ad that collects likes and engagement. With effective advertising, a business can start conversations with its customers, generate leads or even sell products. The right Facebook advertising will also help promote your website.
What matters most is that all of the above can be measured through the Meta Pixel, so you can see whether your ad worked or not. That way you can change it or even delete it.
In Facebook advertising , the images that catch the user’s eye are a very important factor.
The ad image is what grabs the user’s attention in the first place and pushes them to take action or read your ad copy.
To get better results from your ads, it is a good idea to follow the tips below.
Tips for images in Facebook ads
Images of smiling people using your product or service
In an ad image, it is very important to show who uses your product and how.
A smiling, friendly face in an image, together with your product, will bring the results you want.
Having a person who represents your target audience in the image makes your product feel more familiar to whoever sees the ad. For example, if we sold baby care products, an image of a mum and a baby laughing would be ideal for promoting them.
Real, high-resolution images
Perhaps the most important rule is that images online must be authentic and high quality.
That’s because your ad on Facebook will be competing with everything else in the news feed. This is why stunning images make you stop scrolling and look at them for a while!
Unusual, unconventional images
In advertising, our aim is to catch someone’s attention.
Our image is the main way to do that: once it catches a potential customer’s eye, they may go on to take an action (a purchase or some other lead).
Striking images that are different from the usual conventional ones will make the difference and draw users’ eyes.
Be careful, though: these images must also fit your business’s image. If a business projects a more serious style, an image like this can have the opposite effect.
Logo in your images
Use your logo, either on its own or within images.
That way people will keep connecting the logo with your business.
Logo recognition is a well-known marketing technique for building brand recognition.
Your photos should carry a logo as often as possible, but it shouldn’t be the only thing in the image
Don’t use text
In the past, Facebook limited text in its ad images to 20% of the image area. That rule has since been dropped, but Meta still recommends keeping text in images to a minimum.
Even though text is now allowed, a lot of it in a photo doesn’t help. When there is too much text in a photo, the user’s attention is split between the text and the image.
Images without much text perform better. Filling your ad with text makes it hard to read and will put your visitors off.
Keep your ad consistent with your images
The images you choose must be consistent with the landing page and the subject of your ad. Using an image that has nothing to do with your product will only annoy the user.
You should also make sure your images relate to the page the user will visit if they are interested in your ad.
A good technique is to use the same or similar images on the landing page and simply go deeper into the subject you are covering.
Continuity helps, because users decide within a few seconds whether to stay on a website or not.
Test until you succeed
No one, however experienced in advertising, can tell you which image is the right one.
To find the right image, or better still the right images, for Facebook advertising , you need to run tests and see which ones your audience responds to.
Start by choosing a few images for your Facebook ads and see which types of image attract your audience best.
Make a successful Facebook ad
If you want a successful Facebook ad, try to apply as many of the rules above as you can. Test them and see which ones work for you.
Every time you create a new campaign, take the time to come up with at least 4 different image designs and test each one to see which brings the result you want.
If you would like Web-Mate to help with your advertising, just get in touch with us!
Leave a comment