Antigoni.com E-shop Development with SoftOne Integration

Webmate built the new e-shop for Antigoni, a Greek jewellery shop with a physical store and sales in Greece and abroad. Antigoni designs and makes handmade jewellery, alongside a curated collection of ready-made pieces from selected suppliers: two different business models that had to sit comfortably in the same e-shop. They already had an older, fully custom site that had become hard to work with, as content changes were slow and maintenance was expensive.

The new site is built on WordPress and WooCommerce with a 100% custom theme we wrote from scratch, giving the Antigoni team a familiar CMS for quick changes they can make themselves. The e-shop holds an extensive catalogue of handmade and ready-made jewellery, organised into multiple categories, with a structured system of attributes (metal, stone, colour, design, material, occasion, type) and tags for targeted searching. We combined advanced filtering, payments through Viva.com, an automatic XML feed for Skroutz and Google Shopping, a customer review system and full two-way integration with SoftOne ERP.

100% Custom WordPress Theme, No Page Builder

We designed and developed Antigoni’s theme entirely in-house, without a page builder. We built a lightweight, flexible theme with separate CSS modules for each section (homepage, category, product page, basket, checkout, collections), custom WooCommerce templates and separate JavaScript modules for the mini-cart, ajax add-to-cart, search modal and image sliders.

The look of the design closely follows Antigoni’s previous site, to keep the brand’s visual identity consistent across every touchpoint (physical store, social media, online) and hold on to the recognition the business had built over the years.

Two-Way Integration with SoftOne ERP

The most demanding phase of the project was developing the custom plugin that connects WooCommerce with SoftOne. Data flows both ways: a scheduled sync for the business data coming from the ERP, and real-time sending of orders to SoftOne as soon as they are completed.

From SoftOne to the e-shop we automatically pull products and variations: both the handmade jewellery (which exists in SoftOne as a “mould” with many combinations of material and stone) and the ready-to-ship pieces with unique SKUs and stock. Categories, collections and attributes with all their terms are synced too, along with order statuses so the customer stays informed.

To SoftOne we send new orders automatically in real time as soon as they move to “processing”, with smart “find or create” customer logic: if the customer already exists on the platform, the order is linked to their existing code; if not, a new one is created.

Besides the scheduled sync, there is also a manual real-time sync button for urgent needs, detailed logging with automatic log file maintenance and a separate admin panel for monitoring and re-running sync runs. The architecture was designed to handle volume, never block the frontend and give the Antigoni team full visibility of the data flow.