Social Media Management
Social Media Management for Businesses
Good social media management goes well beyond posting something every day. It means knowing what you want to achieve, speaking to the right audience and measuring whether your work brings in customers, beyond the likes.
At WebMate, we manage your Facebook, Instagram and TikTok accounts: strategy, content, posts, reels and reports. We work as your own social media team, so you have no need to hire in-house.
The social media management team at WebMate has many years of experience running social media for companies in a range of sectors in Kavala, Katerini, Drama and Xanthi. Our team creates posts and stories for our clients’ accounts on Facebook, Instagram, LinkedIn, Pinterest and TikTok so each company communicates with potential customers through the right visuals.
What is the mistake everyone makes on social media?
Let’s look at the mistake everyone makes on social media, and how to fix it.
Your Own Social Media Team!
WebMate’s strong social media team is at your disposal, made up of professionals who each help shape the strategy for your business’s success on social media.
An effective social media management strategy can help you grow your business, build a lively presence on social networks and engage with new or potential customers.
Social networks are how every modern business talks to its customers, builds trust and conversation, and raises its standing at the same time. A successful social media strategy brings huge benefits for you and your business.
Unique Posts and Stories
At WebMate, we create unique posts and stories for every client, based on the message they want to get across to their audience in Kavala, Katerini, Drama and Xanthi. First we set the strategy we will follow, then we define the colour palette and finally the tone of voice, separately for each client. With that done, we move on to creating posts and stories with attractive videos and graphics, based on the material provided.
Scheduling Posts and Stories
At WebMate, we see scheduling your content across social media as essential. It guarantees a steady flow of content to your audience and builds the trust you are aiming for, which in turn leads people to engage with your business.
A Complete Social Media Management Package with a Full Strategy
Here are all the steps we follow to create content that fits your brand identity and appeals to the audience you want to reach, for an excellent result.
- Competitor analysis
- A strategy for your account
- Colour palette based on your brand
- Graphics and video for posts and stories
- Scheduling of posts and stories
- Analysis & evaluation of results
- Strategy changes where needed for better performance.
Video for Social Media Reels
At WebMate, we push past the usual limits of an online presence, offering much more than simply creating posts for your business. We work actively in video marketing, producing quality, creative and original video content that captivates your audience and strengthens your brand identity.
With our experience in vertical video production, we create content that is ideal for popular platforms such as TikTok, Instagram, Facebook and YouTube. This approach increases engagement with your audience and strengthens your brand image, giving people a more lively and appealing experience.
Our team specialises in videos that grab attention and get your business’s message across in a way that is both informative and entertaining. Whether it is promotional videos, educational content or creative ads, WebMate has the expertise and creativity to bring your brand to the forefront of social media. With WebMate, your brand stands out on social media.
Examples of social media accounts managed by WebMate
What management includes
| Service | What it means |
|---|---|
| Strategy | Your goals, your audience and your tone of voice |
| Content | Original posts, stories, graphics and copy |
| Reels & video | Short videos for greater organic reach |
| Scheduling | A steady presence, with no gaps and no rushed posts |
| Reports | What worked, what didn’t, and what we change next month |
Frequently asked questions
How much does social media management cost?
It depends on how many networks we manage, how often we post and whether video/reels production is included. Once we understand your goals, we give you a package at a fixed monthly price.
Do you also handle advertising?
Yes. Organic management and paid advertising (Meta ads, TikTok) work best together. We can take on both, or just the management, whichever you prefer.
Do I need my own material/photos?
Not necessarily. We create original content, graphics and video. If you have your own material, we put it to good use.
Which networks?
Facebook, Instagram and TikTok — the networks that perform for Greek businesses. We decide together where it is worth being, instead of being everywhere for no reason.
Will I see what results it brings?
Yes. You get a regular report with the numbers that matter: audience growth, engagement and, where it can be measured, visits and sales on your website.
Related: Digital marketing · Facebook & Instagram advertising · TikTok advertising
