Google Ads Advertising in Kavala
As the dominant search engine, Google offers a powerful channel for targeted advertising through Google Ads. With the Google Ads platform, you can reach potential customers at the very moment they are searching for the product or service you offer, which makes them far more likely to become your customers. Google Ads lets you place your ads across a wide range of platforms, including Google’s own search engine, websites that partner with Google, YouTube and Gmail, giving your business much greater visibility.
Google Ads: advertise properly & smartly
Contrary to the common belief that Google ads are limited to text built around targeted keywords, the reality is much broader. Google offers a variety of ad types, which shows how adaptable and flexible the platform is. You can use feed-based ads, image ads and ads that use artificial intelligence for even smarter, better-targeted delivery. You can also run video ads on YouTube and other placements, giving your business more visibility.
Ads on Google are probably the most powerful advertising option in digital marketing, as they appear on leading websites such as google.com, gmail.com and youtube.com.
A distinctive feature of ads on the Google network, especially Search and Shopping ads, is that they target users with a clear intent to buy. When someone searches for something on Google, they have already shown interest in a product or service. That is a valuable marketing opportunity, and we use it to build successful, cost-effective advertising strategies.
What you gain from Google Ads
When you advertise on Google Ads, you can very quickly set one of the following goals:
- More calls to your business.
- More visits to your physical shop.
- More traffic to your business website.
You can also set more advanced goals, such as product sales or custom events like a form submission. Google’s algorithm has matured and can adapt your ads to the goal you have set. Once the right goal is in place, Google can show your ads to the users most likely to complete it.
What WebMate does with Google Ads
WebMate has been working in Google Ads since 2015 and is ready for any challenge. Its experience with every type and format of ad that Google offers has allowed it to design successful campaigns for more than 100 businesses. It also uses paid tools to analyse the competition and choose the right keywords, so that your ads deliver the best possible results. At WebMate, you will find the right strategy for your Google ads, which, combined with the rest of your digital marketing, will help you reach the results you want.
Official Google Ads Partner
WebMate is an official Google partner through the Google Partners programme. This means Google has recognised our expertise and the results we deliver in advertising campaigns. The certification ensures that we follow best practice and manage your advertising budget responsibly, with maximum return as the aim.
Questions and answers about Google Ads
How much does Google Ads cost?
With Google Ads you pay for the clicks your ad receives. The exception is certain Google Ads formats, such as video-view campaigns on YouTube. In practice, the minimum spend for a single Google Ads campaign is around 20 euros, and we believe every account needs at least 3–4 campaigns, although this naturally depends on the business’s industry.
Can I always be first in Google ads?
In theory, with an unlimited budget you would always be first in the ads for the keyword or keywords you choose. In practice, no budget is unlimited, and there are so many searches that no budget could cover them all. Apart from certain cases (for example, an electrician who wants to appear first to get every lead from power cuts), there is also no reason to be first all the time. It makes far more sense to optimise the Google Ads account for the best results against your goal, such as sales relative to cost.
What types of Google Ads are there?
The ad types we can build campaigns with are Search Ads, Standard Shopping ads, Performance Max, Discovery ads, Display ads and YouTube ads. Each type can be given its own goal, depending on what the business wants to achieve with that particular campaign.
See WebMate’s Google Ads results
Below are results from Google Ads accounts managed by WebMate. For confidentiality, account details and names are not shown. It is worth noting that raw figures do not always give the full picture of performance. For example, a 4x ROAS (Return on Ad Spend) can be profitable in one industry and still fall short of making a profit in another.
Kavala
Kavala, a beautiful city in north-eastern Greece, is known for its rich history, excellent beaches and culture. Walking through its narrow streets, you come across old neoclassical buildings, while the view of the Aegean from the city’s castle is unforgettable. With its famous “Kamares”, an ancient aqueduct that dominates the city centre, Kavala blends the old with the new, making it an ideal destination for anyone looking for a genuine Greek experience.
