Facebook & Instagram (Meta) Advertising in Kavala
Currently, Facebook and Instagram are the most dynamic social media platforms, along with TikTok, which have undoubtedly captured attention. Promotion and advertising on these platforms are an essential part of digital marketing for any business. With the clever management and careful implementation of these actions, any business focusing on social networks is sure to stand out. One of the positive aspects of this process is the ability to measure results, offering an even more efficient management of the advertising budget.
Facebook Instagram Ads Advantages
In the context of advertising, Facebook and Instagram hold a special role, as they are popular social networks with significant user engagement time. This development paves the way for finding the ideal target customer through these platforms. With a strategy that targets the correct direction, the selection of appropriate goals, and careful preparation, it is certain that we can achieve the desired results.
A significant advantage provided by the Meta platform (formerly Facebook) is the ability to select the audience based on criteria such as age, geographical location, and interests, allowing us to target effectively. Despite the restrictions that arose from personal data protection, advertising on these platforms remains efficient.
Recently, the platform integrated Artificial Intelligence, which allows advertisements to be displayed in a format that suits each user’s interests. This increases the likelihood that users will respond and follow the defined action, providing feedback to the platform. Furthermore, Artificial Intelligence can automatically select the appropriate audience, provided we have a sufficient advertising budget. All these capabilities belong to Meta’s Advantage+ ads category and fully utilize Artificial Intelligence.
In the field of social media, we have the opportunity to create desire through provocative audiovisual material, guiding users towards becoming potential customers in the future. This can be achieved through the ‘Funnel’ process, where we create a sequence of advertisements with different messages at various stages. Through this, we guide users towards the desired action, such as purchases from e-shops or form completion.
Finally, the importance of awareness must not be neglected. This platform can contribute to achieving broader brand recognition, with awareness being difficult to measure but contributing to the reduction of the cost for achieving goals.
Sponsored Facebook / Instagram advertising or something else?
Indeed, advertising is a quick and simple way for someone to start their ads on Facebook and Instagram. However, the process doesn’t stop there. Meta provides a comprehensive environment through the Business Suite, through which we can configure and manage our advertisements with greater control.
The Business Suite gives us the ability to determine the format of our advertisements and define our objectives. Furthermore, the significant advantage of the Business Suite is the possibility for testing and AB testing. This means we can test various variations of our advertisements and evaluate which one works best in relation to our goals. This allows for the efficient readjustment and improvement of the ads, as well as the upgrading of our strategy.
Why choose Webmate for advertising on Facebook & Instagram?
Possessing many years of experience in the field of advertising on the Meta platform, we have acquired rich knowledge across various advertiser types and industries. Having designed and implemented advertising campaigns for hundreds of different businesses, we have understood the requirements of each sector. We monitor new platform developments daily and train ourselves on the new technologies that become available.
The management of our clients’ total advertising budget, which exceeds €1,000,000 per year, is one of the areas in which we have specialized. We communicate daily with Meta’s marketing experts, strengthening our understanding of the various tools and capabilities the platform offers.
Furthermore, the successful results we achieve for our clients, combined with the individual strategy we approach for each client separately, explain the long-term collaborations we maintain with them. Our clients recognize the value of our strategy and the outstanding results we achieve for them, as well as the excellent referrals we receive from them for our work.
Is advertising on Facebook & Instagram expensive?
Everything depends on the target audience that is selected and the objective that is set. An advertisement targeting a small city like Katerini or Kavala cannot have the same cost as advertisements in large cities like Athens or Paris, and advertisements targeting a country would be proportionally more expensive depending on its population. To talk in numbers, however, we believe that in a small city like Drama, Kavala, or Katerini, the minimal advertising cost per month on Meta should be €700. We reiterate that everything depends on the objective set and the industry in which the business operates.
Results of advertisements on Instagram and Facebook ads from Webmate
The following are results from Webmate’s Meta ads accounts; for obvious reasons, the data and names of the accounts are concealed. Caution: the numbers don’t always tell the whole truth, as in one industry, an x4 ROAS might be profitable, while in another, it could be loss-making. In the statistics below, we are showing a large number of months, as we could show ROAS of x20 and x30, but those wouldn’t be realistic since they would pertain to certain ‘fireworks’ in the advertising account’s performance.
What are the main Facebook ad objectives, and how do I choose the right one for my business?
Objectives include brand awareness, lead generation and sales. Choose the objective that fits your business needs and strategy.
How do I define and target the right audience for my ads?
Use Facebook’s targeting tools to set the demographics, interests and behaviours that match your ideal audience. These days, though, targeting in Meta ads happens mostly through the creative itself and the attention it attracts.
How are the budget and cost of Facebook ads set?
Cost depends on the bid strategy you choose and on how much competition there is for your audience. You can set a daily or a lifetime budget. In the end, everything comes down to the competition and your own goal.
How can I track my ads’ performance, and which key metrics should I watch?
Use Facebook Ads Manager to track metrics such as CTR (click-through rate), conversion rate and cost per result. If you work with WebMate, we can also prepare a dedicated report for you, built around your own needs, as a paid extra.
What should I do if my ad is rejected or I run into technical problems?
Check the rejection reasons in Ads Manager and adjust the ad to Facebook’s guidelines. For technical problems, see the Facebook Help Centre.
Facebook & Instagram ads in Kavala: why WebMate
A city’s audience is small, so Facebook and Instagram ads need the right radius, the right budget and a different message for each season. We set up campaigns with the Meta Pixel and Conversions API, so you know how many messages, calls and sales each euro brings in.
People in Kavala search very locally: summer brings tourism from Thassos and Keramoti, while in winter it’s all about the shops in the centre and local services. We also work with businesses in Nea Peramos, Krinides, Chrysoupoli, Eleftheroupoli and Keramoti.
Here we have worked with Osteofit, Florex, OikiaClassic and Thines in Nea Peramos. Our office is at Moschopoulidou 1, so we can meet in person over a coffee whenever you like.
In Kavala we also handle website development, e-shop development, Google Ads advertising and social media management.
