GOOGLE ADS ADVERTISING IN XANTHI
Google, as the leading search engine, offers a powerful channel for targeted advertising through Google Ads. Through the
Google Ads Advertising: Advertise Correctly and Smartly
Contrary to the common belief that ads on Google are limited to text with targeted keywords, the reality is multidimensional. Google offers a variety of ad types, highlighting the platform’s adaptability and flexibility. You can leverage feed-based ads, image ads, and ads that harness artificial intelligence for even smarter targeting. In addition, you can run video ads on YouTube and other placements, providing greater visibility for your business.
Google ads are arguably the most powerful advertising capability in digital marketing, as they appear on top-tier websites such as google.com, gmail.com, and youtube.com.
A distinctive feature of ads on the Google network—especially Search and Shopping ads—is that they target users with specific purchase intent. When a user searches on Google, they have already expressed interest in a product or service. This represents a valuable opportunity in marketing, which we can leverage to create successful and cost-efficient advertising strategies.
What You Will Gain from Google Ads
By advertising on Google Ads, you can very quickly set one of the following goals
- Increase calls to your business.
- Increase foot traffic to your physical store.
- Increase traffic to your business website.
Beyond these, you can also set more advanced goals, such as product sales or executing custom events like form submissions. Google’s algorithm has evolved and can tailor your ads according to the goal you set. By defining the appropriate objective, Google can show your ads to users who are more likely to complete that goal.
What Webmate Does in Google Ads
Webmate has maintained a solid presence in Google Ads since 2015 and is ready to take on any challenge. Its experience across all ad types and formats offered by Google has enabled it to design successful campaigns for more than 100 businesses. In addition, it uses paid tools for competitor analysis and the selection of ideal keywords, with the aim of maximizing your ad results. At Webmate, you will find the best strategy for your Google ads which, combined with your other digital marketing activities, will lead to the desired outcomes.
Official Google Ads Partner
Webmate is an official Google partner through the Google Partners program. This means that Google has recognized us for our expertise and the results we deliver in advertising campaigns. This certification ensures that we follow best practices and manage your advertising budget responsibly, aiming for maximum return.
Questions and Answers about Google Ads
How much do Google Ads cost
In Google Ads you pay according to the clicks your ad receives. This is not the case only for specific Google Ads formats, such as YouTube video views. Practically speaking, the minimum cost for a single Google Ads campaign is €20, and we believe each account needs at least 3–4 campaigns—of course, this depends on the business sector.
Can I always be first in Google ads
Theoretically, if you had an unlimited budget, you would always be first for the keyword or keywords you set. In practice, there is no unlimited budget and the number of searches is so large that no budget can fully cover it. Moreover, except in certain cases (e.g., an electrician who wants to rank first to capture all leads from power outages), there is no reason to always appear first. It now makes more sense to optimize the Google Ads account for maximum results according to the objective, such as sales relative to cost.
What are the types of Google Ads
The ad types with which we can build campaigns are Search Ads, Standard Shopping ads, Performance Max, Discovery ads, Display ads, and YouTube ads. These are the types; naturally, each type can have a different objective depending on what the business wants to achieve with that campaign.
See Web-Mate’S Google Ads Results
Below, we present results from Google Ads accounts managed by Webmate. For confidentiality reasons, account details and names are not shown. It is important to note that raw numbers do not always provide a complete picture of performance. For example, a 4x ROAS (Return on Ad Spend) may be profitable in one sector, while in another it may not be sufficient to generate profit.
Xanthi
Xanthi is a city in Thrace and serves as the center of the municipality of Xanthi and the Regional Unit of Xanthi, within the Region of Eastern Macedonia and Thrace. According to the 2021 census, the city has a population approaching 50,000 inhabitants. It is located on the banks of the Kosynthos River, surrounded by mountains, with the most prominent being the Rhodope Mountains. It is approximately 215 kilometers from Thessaloniki, which has contributed to its economic and social progress in recent years.
