Google Ads Advertising in Katerini
As the dominant search engine, Google offers a powerful tool for targeted advertising through Google Ads. Using the Google Ads platform, you can reach potential customers exactly when they are looking for the product or service you offer. This greatly increases the chance that they will become real customers. With Google Ads, you can show your ads across a wide range of platforms, including Google Search itself, websites that partner with Google, and places such as YouTube and Gmail. This gives your business greater visibility and a wider audience, helping you promote your products or services.
Google Ads: advertise properly & smartly
Google advertising has many more sides than the common belief that it is limited to text and keywords. Google offers a wide variety of ad types, which shows how flexible its platform is. You can use feed-based ads, image ads and ads that use artificial intelligence to show your products or services in an even smarter, more targeted way. You can also create video ads for YouTube and other platforms, giving your business more visibility.
Google ads are probably the most powerful advertising option in the digital marketing world. Appearing on leading websites such as google.com, gmail.com and youtube.com makes your business more recognisable.
A distinctive feature of ads on the Google network, especially Search and Shopping ads, is their ability to target users with a clear intent to buy. When someone searches for something on Google, it means they have already shown interest in a specific product or service. That buying intent creates a valuable marketing opportunity, which we put to work by building successful, cost-effective advertising strategies.
What you gain from Google Ads
When you advertise on Google Ads, you can very quickly set one of the following goals:
- More calls to your business.
- More visits to your physical shop.
- More traffic to your business website.
You can also set more advanced goals, such as product sales or custom events like a form submission. Google’s algorithm has matured and can adapt your ads to the goal you have set. Once the right goal is in place, Google can show your ads to the users most likely to complete it.
What WebMate does with Google Ads
WebMate has an established presence in Google Ads since 2015 and is ready for any challenge. Its extensive experience with every type and format of ad that Google offers has allowed it to design successful campaigns for more than 100 businesses. The company also uses specialist tools to analyse the competition and choose the right keywords, so you get the best possible return from your ads. At WebMate, you can find the best strategy for your ads on Google’s platform. Combined with the rest of your digital marketing activity, this strategy will help your business reach the results it wants.
Official Google Ads Partner
WebMate is an official Google partner through the Google Partners programme. This means Google has recognised our expertise and the results we deliver in advertising campaigns. The certification ensures that we follow best practice and manage your advertising budget responsibly, with maximum return as the aim.
Questions and answers about Google Ads
How much does Google Ads cost?
With Google Ads you pay for the clicks your ad receives. The exception is certain Google Ads formats, such as video-view campaigns on YouTube. In practice, the minimum spend for a single Google Ads campaign is around 20 euros, and we believe every account needs at least 3–4 campaigns, although this naturally depends on the business’s industry.
Can I always be first in Google ads?
In theory, with an unlimited budget you would always be first in the ads for the keyword or keywords you choose. In practice, no budget is unlimited, and there are so many searches that no budget could cover them all. Apart from certain cases (for example, an electrician who wants to appear first to get every lead from power cuts), there is also no reason to be first all the time. It makes far more sense to optimise the Google Ads account for the best results against your goal, such as sales relative to cost.
What types of Google Ads are there?
The ad types we can build campaigns with are Search Ads, Standard Shopping ads, Performance Max, Discovery ads, Display ads and YouTube ads. Each type can be given its own goal, depending on what the business wants to achieve with that particular campaign.
See WebMate’s Google Ads results
Below are results from Google Ads accounts managed by WebMate. For confidentiality, account details and names are not shown. It is worth noting that raw figures do not always give the full picture of performance. For example, a 4x ROAS (Return on Ad Spend) can be profitable in one industry and still fall short of making a profit in another.
Katerini
Katerini is a city in Macedonia, the seat of the Municipality of Katerini and the capital of the Regional Unit of Pieria, in Central Macedonia. According to the 2021 census, the city has a population of 59,189. It sits at the foot of the Pierian Mountains, between the mountains and the Thermaic Gulf, at an altitude of 14 to 45 metres. It is 71 kilometres from Thessaloniki, which has proved beneficial for the development of Katerini in recent years.
