ADS FACEBOOK / INSTAGRAM (META)

Facebook Instagram Ads Advantages

Translation:
Facebook and Instagram are very popular social networks, and users spend many hours on them every day. For this reason, it is very likely that your ideal target customer is there. If there is a correct strategy, the appropriate objective is selected, and proper preparation is in place, it is certain that the appropriate results will follow.

An advantage that the Meta platform gives us is that we can select our audience based on age, geographic location, and other user interests, and essentially target them. In recent years, due to the restrictions brought about by personal data rules, this has become more difficult, but it is still an effective advertising channel.

Lately, Artificial Intelligence has made its appearance on the platform, with which we can show the user the form of the advertisement they want and are more likely to take an action we have set as a goal, by giving Meta our feed. Something else that the AI can do, provided we have a fairly large budget, is to independently find the appropriate audience that will achieve the goals we have set for our advertisements. The above capabilities belong to Meta’s Advantage+ ads family and utilize AI to the fullest.

Something very important is that within social media, we can use audiovisual material to create desire, and thus the user can be converted into a potential customer in the near future. This can be done by creating a series of ads (Funnel) only on this medium, or on this medium combined with another (e.g., Google Ads). Through the Funnel and the repeated, different messages, depending on where the user is, we guide them to the next stage and finally to the achievement of the goal, which can be either a purchase in an e-shop or the completion of a form on a website.

It is very important, and this is the strong point of the platform, that it is not only used for entertainment but also for information or socializing with our friends, so the advertisements on Facebook & Instagram do not seem out of place.

Translation:
Finally, what we usually forget and do not give much importance to is the awareness that these media can give us, making the Brand known to the general public. Awareness cannot be easily measured, which is why businesses constantly ignore it, even though it is very important for reducing the costs of achieving their goals.