Mformama
Service Provided
E-shop development for live and recorded seminars, custom theme, integration with Zoom, Vimeo, and a newsletter service. Added custom features (questions per seminar), SEO, and speed optimization with PageSpeed Insights.
Technologies
WordPress, WooCommerce, Zoom, Vimeo, custom theme, custom features, newsletter integration, Google Analytics, custom animations, responsive design, and speed optimization.
Creating Mformama’S E-Shop
Web-mate undertook the creation of Mformama’s e-shop with the goal of delivering a complete platform for live and recorded seminars. Using WordPress and WooCommerce, we built a custom theme that reflects the brand’s uniqueness. The platform is designed to make it easy for users to navigate and purchase seminars in just a few clicks.
We placed particular emphasis on integrating Zoom and Vimeo so users can attend seminars either live or on demand. We added a special feature that allows submission of a specific number of questions for each seminar, offering a personalized learning experience.
Additionally, we integrated a newsletter service to send updates and offers to Mformama customers. This enables ongoing communication with the audience, boosting interaction and user engagement. The overall experience is fully tailored to the needs of the modern user.
Responsive across all Devices
Mformama’s e-shop is designed with full responsive functionality, ensuring an excellent user experience on all devices, especially mobiles and tablets. Content adapts dynamically, ensuring users can easily browse, purchase seminars, and watch content without issues, regardless of screen size. The interface is friendly and intuitive, with legible text, clear buttons, and easy navigation, delivering a smooth, pleasant experience even on smaller screens.
Integration with Zoom, Vimeo, and Newsletter Services
Mformama’s e-shop offers seamless integration with platforms such as Zoom and Vimeo, allowing users to attend seminars either live or recorded, with smooth streaming and high quality. Easy access to live and on-demand content makes the seminar experience more flexible and tailored to each user’s needs.
At the same time, the newsletter service enables customers to stay informed about new seminars, offers, and special updates. Through targeted campaigns, Mformama maintains close communication with its audience, enhancing the experience and interaction with the platform.
How it Works
Mformama’s live seminars are hosted on Zoom, and users who purchase them can watch either via Zoom or directly on the website. This ensures flexibility and ease of viewing. Recorded seminars are hosted on Vimeo, providing users access for three months after purchase. In addition, we created a custom feature that allows users to submit up to three questions per seminar, enhancing interaction and learning.
SEO and Google Analytics
Mformama’s e-shop has been designed with search engine optimization (SEO) in mind, to ensure optimal visibility and accessibility for users. The SEO strategy includes content improvements and the use of appropriate keywords so users can easily find the seminars that interest them.
At the same time, integrating Google Analytics enables monitoring of the website’s performance. Through this service, we can analyze data on user behavior, traffic, and sales, allowing continuous improvements to the user experience and marketing strategy. This information helps tailor offers and seminars, ensuring the audience’s needs are met in the best possible way.
