{"id":15033,"date":"2023-02-17T14:35:34","date_gmt":"2023-02-17T12:35:34","guid":{"rendered":"https:\/\/web-mate.gr\/?post_type=yphresia&#038;p=15033"},"modified":"2026-10-26T20:14:35","modified_gmt":"2026-10-26T18:14:35","slug":"digital-marketing-services","status":"publish","type":"yphresia","link":"https:\/\/web-mate.gr\/en\/yphresies\/digital-marketing-services\/","title":{"rendered":"Digital Marketing"},"content":{"rendered":"\n<div class=\"wp-block-columns yphresia-top second-padding is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group my-header is-layout-constrained wp-block-group-is-layout-constrained\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">WEBSITE DEVELOPMENT WEB-MATE<\/span><\/p><\/nav>\n\n\n<h1 class=\"yphresia-title wp-block-post-title\">Digital Marketing<\/h1><\/div>\n\n\n\n<div class=\"wp-block-group yphresia-p is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">The purpose of marketing has always been to connect a brand with its customers, whether new or returning. Today people spend more time online, so promotion works best there, and that is what we now call <strong>digital marketing<\/strong>. No business today, whatever its size, can do without marketing, whether at local level or on a larger scale.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"860\" height=\"888\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/digital-marketing-2.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"digital marketing\" style=\"object-fit:cover;\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/digital-marketing-2.jpg 860w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/digital-marketing-2-291x300.jpg 291w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/digital-marketing-2-768x793.jpg 768w\" sizes=\"(max-width: 860px) 100vw, 860px\" title=\"- Web-Mate\"><\/figure><\/div>\n<\/div>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block yphresia-top second-padding\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1678613448961\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What is digital marketing?<\/h3>\n<div class=\"rank-math-answer yphresia-after-top \">\n<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/psifiako-marketing-150x150.jpeg\" class=\"alignright\" alt=\"\u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba\" title=\"- Web-Mate\">\n<p>Digital marketing covers every marketing activity, and more broadly every way a business promotes itself, on the internet. What needs to be understood more widely is that digital marketing is an extension of a business&#8217;s overall marketing, one part of it, and it shouldn&#8217;t be a company&#8217;s only form of marketing. <\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group yphresia-after-top second-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">Let&#8217;s look in more detail at what counts as digital marketing today:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/design-development-of-websites-site\/\" data-type=\"yphresia\" data-id=\"9240\">business website<\/a> or your <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/eshop-development\/\" data-type=\"yphresia\" data-id=\"9239\">e-shop<\/a><\/li>\n\n\n\n<li>Search engine <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/website-seo-on-google\/\" data-type=\"yphresia\" data-id=\"9236\">optimisation (SEO)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/web-mate.gr\/en\/yphresies\/google-ads\/\" data-type=\"yphresia\" data-id=\"9756\">Google Ads advertising<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/web-mate.gr\/en\/yphresies\/ads-facebook-instagram-meta\/\" data-type=\"yphresia\" data-id=\"9755\">Facebook Ads advertising<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/web-mate.gr\/en\/yphresies\/social-media-management\/\" data-type=\"yphresia\" data-id=\"9242\">Social media content<\/a> <\/li>\n\n\n\n<li>Affiliate Marketing<\/li>\n\n\n\n<li><a href=\"https:\/\/web-mate.gr\/en\/yphresies\/email-marketing\/\" data-type=\"yphresia\" data-id=\"9758\">Email Marketing<\/a> <\/li>\n\n\n\n<li>YouTube marketing<\/li>\n\n\n\n<li><a href=\"https:\/\/web-mate.gr\/en\/yphresies\/tiktok-advertising\/\" data-type=\"yphresia\" data-id=\"9757\">TikTok advertising<\/a><\/li>\n\n\n\n<li>Influencer Marketing<\/li>\n<\/ul>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Web-Mate \u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03c4\u03bf Internet\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1pnKVp_eCMo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group yphresia-after-screenshot second-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns yphresia-description is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading h2like\">The services we offer at WebMate <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At WebMate we offer all of the digital marketing services above, as our team specialises mainly in digital marketing and in how a business can use it to reach its goals. Depending on the client&#8217;s sector, we recommend the strategy that will bring them the most profit. We keep testing new strategies and tools so we stay up to date and give our clients the best results. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"783\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/digital-marekting-kavala.jpg\" alt=\"digital marketing Kavala\" class=\"wp-image-9944\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/digital-marekting-kavala.jpg 700w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/digital-marekting-kavala-268x300.jpg 268w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group yphresia-reverse second-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns reverse-description is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"783\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/digital-marketing-katerini.jpg\" alt=\"digital marketing katerini\" class=\"wp-image-9945\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/digital-marketing-katerini.jpg 700w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/digital-marketing-katerini-268x300.jpg 268w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group technologies is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading h2like\">Where do you offer your services?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">WebMate has clients all over Greece and abroad, and in the digital age there are no geographical limits to our work. WebMate has offices in Kavala and Katerini, so in-person meetings are easy for clients from cities such as Kavala, Drama, Xanthi, Katerini and Thessaloniki. In other cases, depending on the project, we can visit the client&#8217;s premises outside working hours. Perhaps the most important stage in understanding our clients&#8217; needs is for our team to analyse and understand their business, and to set goals so that the results are measurable. Of course, digital marketing takes time to pay off: like any marketing activity, it is a long-term strategy whose overall aim is to strengthen the business&#8217;s brand, so results within a month or two are unrealistic.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group yphresia-reverse second-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Digital Marketing Videos by WebMate<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">WebMate created the videos below to support clients&#8217; digital marketing campaigns, as video is perhaps the most important form of visual communication. <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Organotechnical S.A video for facebook ads\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/CtMzlafbBy8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u03a1\u03bf\u03c5\u03c7\u03b1 Nfashion Video Campaign\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4qUG4-Y1X4A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Social media and google ads video\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xg_UX5WlWWI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Video For Website remanagement.gr\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/La4pj37O0Os?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Christmas Campaign Video For Margaritari.gr\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/i8NQDlFBR8o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Margaritari.gr Valentines Day\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/rIGLnjJUtxA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>The purpose of marketing has always been to connect a brand with its customers, whether new or returning. Today people spend more time online, so promotion works best there, and that is what we now call digital marketing. No business today, whatever its size, can do without marketing, whether at local level or on a [&hellip;]<\/p>\n","protected":false},"featured_media":9934,"template":"","meta":{"rank_math_title":"Digital Marketing in Kavala, Drama, Xanthi | WebMate","rank_math_description":"Digital marketing in Kavala, Drama, Xanthi and Katerini: SEO, Google and Meta ads, social media and video that bring you more customers. Get a quote.","rank_math_focus_keyword":"digital marketing services"},"yphresies_category":[],"class_list":["post-15033","yphresia","type-yphresia","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/yphresia\/15033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/yphresia"}],"about":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/types\/yphresia"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media\/9934"}],"wp:attachment":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media?parent=15033"}],"wp:term":[{"taxonomy":"yphresies_category","embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/yphresies_category?post=15033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}