{"id":15023,"date":"2023-09-05T12:50:26","date_gmt":"2023-09-05T10:50:26","guid":{"rendered":"https:\/\/web-mate.gr\/?post_type=yphresia&#038;p=15023"},"modified":"2026-10-26T20:14:15","modified_gmt":"2026-10-26T18:14:15","slug":"google-ads-advertising-in-drama","status":"publish","type":"yphresia","link":"https:\/\/web-mate.gr\/en\/yphresies\/google-ads-advertising-in-drama\/","title":{"rendered":"Google Ads Advertising in Drama"},"content":{"rendered":"\n<div class=\"wp-block-columns yphresia-top second-padding is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group my-header is-layout-constrained wp-block-group-is-layout-constrained\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">WEBSITE DEVELOPMENT WEB-MATE<\/span><\/p><\/nav>\n\n\n<h1 class=\"yphresia-title wp-block-post-title\">Google Ads Advertising in Drama<\/h1><\/div>\n\n\n\n<div class=\"wp-block-group yphresia-p is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">As the dominant search engine, Google offers a powerful channel for targeted advertising through <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/google-ads\/\">Google Ads<\/a>. With the Google Ads platform, you can reach potential customers at the very moment they are searching for the product or service you offer, which makes them more likely to become your customers. Google Ads also lets you place your ads across a wide range of platforms, including Google&#8217;s own search engine, websites that partner with Google, YouTube and Gmail, giving your business greater visibility.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"800\" height=\"817\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"google ads \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\" style=\"object-fit:cover;\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-1.jpg 800w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-1-294x300.jpg 294w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-1-768x784.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"- Web-Mate\"><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group yphresia-after-top second-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group yphresia-after-inner is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Google Ads: advertise properly &amp; smartly<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Contrary to the usual belief that Google ads are limited to text focused on keywords, the reality has many sides. Google offers a range of different ad types, which shows how adaptable and flexible its platform is. You can use feed-based ads, image ads and ads that use artificial intelligence for smarter, more targeted delivery. You can also run video ads on YouTube and other placements, giving your business more visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ads on <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/google-ads\/\">Google<\/a> are probably the most powerful advertising option in digital marketing, as they appear on leading websites such as google.com, gmail.com and youtube.com.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A distinctive feature of ads on the <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/google-ads\/\">Google<\/a> network, especially Search and Shopping ads, is that they target users with a clear intent to buy. When someone searches for something on Google, they have already shown interest in a product or service. That is an excellent marketing opportunity, and we use it to build successful, effective advertising strategies.<\/p>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group full-screen yphresia-screenshot is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Web-Mate \u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03c4\u03bf Internet\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1pnKVp_eCMo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/section>\n\n\n\n<div class=\"wp-block-group yphresia-after-screenshot second-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns yphresia-description is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading h2like\">What you gain from Google Ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you advertise on Google Ads, you can very quickly set one of the following goals: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More calls to your business: you can focus your ads on the right audience and use call extensions to invite users to contact your business directly.<\/li>\n\n\n\n<li>More visits to your physical shop: you can use location extensions to promote your shop, showing details such as its address and opening hours.<\/li>\n\n\n\n<li>More traffic to your business website: you can use ads with targeted keywords to appear in front of users searching for related services or products and send them to your website.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond these core goals, you can also set more advanced ones, such as increasing product sales or driving specific actions like filling in a form. Google&#8217;s algorithm can adjust how your ads are shown to favour these more complex goals. So, by setting your goals up properly, you can make sure your ads work harder and stay focused on the result you want.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"440\" height=\"602\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-diafimisi-webmate.jpg\" alt=\"Google ads\" class=\"wp-image-10144\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-diafimisi-webmate.jpg 440w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-diafimisi-webmate-219x300.jpg 219w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group yphresia-reverse second-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns reverse-description is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"440\" height=\"602\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/ads-google.jpg\" alt=\"ads google\" class=\"wp-image-10143\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/ads-google.jpg 440w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/ads-google-219x300.jpg 219w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group technologies is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading h2like\">What WebMate does with Google Ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">WebMate has been working in <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/google-ads\/\">Google Ads<\/a> since 2015 and is ready for any challenge. Its experience with every type and format of ad that Google offers has allowed it to design successful campaigns for more than 100 businesses. It also uses paid tools to analyse the competition and choose the right keywords, so that your ads deliver the best possible results. At WebMate, you will find the right strategy for your Google ads, which, combined with the rest of your digital marketing, will help you reach the results you want.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group yphresia-reverse second-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns yphresia-description is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading h2like h3-resp-padding\">Official Google Ads Partner<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">WebMate is an official Google partner through the Google Partners programme. This means Google has recognised our expertise and the results we deliver in advertising campaigns. The certification ensures that we follow best practice and manage your advertising budget responsibly, with maximum return as the aim.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"440\" height=\"602\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2025\/04\/google-partner-image-basic.jpg\" alt=\"WebMate, official Google Partner\" class=\"wp-image-13816\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2025\/04\/google-partner-image-basic.jpg 440w, https:\/\/web-mate.gr\/wp-content\/uploads\/2025\/04\/google-partner-image-basic-219x300.jpg 219w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group yphresia-after-top second-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group yphresia-after-inner is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Questions and answers about Google Ads<\/h3>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1678741951710\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How much does Google Ads cost?<\/h3>\n<div class=\"rank-math-answer \">\n<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-poso-kostizei-150x150.jpeg\" class=\"alignright\" alt=\"\u03c0\u03cc\u03c3\u03bf \u03ba\u03bf\u03c3\u03c4\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf google ads\" title=\"- Web-Mate\">\n<p>With Google Ads you pay for the clicks your ad receives. The exception is certain Google Ads formats, such as video-view campaigns on YouTube. In practice, the minimum spend for a single Google Ads campaign is around 20 euros, and we believe every account needs at least 3\u20134 campaigns, although this naturally depends on the business&#8217;s industry.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1678741982973\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Can I always be first in Google ads?<\/h3>\n<div class=\"rank-math-answer \">\n<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-tipoi-150x150.png\" class=\"alignright\" alt=\"google ads tipoi\" title=\"- Web-Mate\">\n<p>In theory, with an unlimited budget you would always be first in the ads for the keyword or keywords you choose. In practice, no budget is unlimited, and there are so many searches that no budget could cover them all. Apart from certain cases (for example, an electrician who wants to appear first to get every lead from power cuts), there is also no reason to be first all the time. It makes far more sense to optimise the Google Ads account for the best results against your goal, such as sales relative to cost.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1678742000782\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What types of Google Ads are there?<\/h3>\n<div class=\"rank-math-answer \">\n<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-diafimisi-150x150.png\" class=\"alignright\" alt=\"- Web-Mate\" title=\"- Web-Mate\">\n<p>The ad types we can build campaigns with are Search Ads, Standard Shopping ads, Performance Max, Discovery ads, Display ads and YouTube ads. Each type can be given its own goal, depending on what the business wants to achieve with that particular campaign.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group yphresia-after-top second-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group yphresia-after-inner is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">See WebMate&#8217;s Google Ads results<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Below are results from Google Ads accounts managed by WebMate. For confidentiality, account details and names are not shown. It is worth noting that raw figures do not always give the full picture of performance. For example, a 4x ROAS (Return on Ad Spend) can be profitable in one industry and still fall short of making a profit in another.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"667\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-webmate.png\" alt=\"Google Ads results\" class=\"wp-image-10139\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-webmate.png 2000w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-webmate-300x100.png 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-webmate-1024x342.png 1024w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-webmate-768x256.png 768w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-webmate-1536x512.png 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"701\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/apotelesmata-googleads.png\" alt=\"Google Ads results\" class=\"wp-image-10140\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/apotelesmata-googleads.png 2000w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/apotelesmata-googleads-300x105.png 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/apotelesmata-googleads-1024x359.png 1024w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/apotelesmata-googleads-768x269.png 768w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/apotelesmata-googleads-1536x538.png 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1866\" height=\"238\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-campaign.png\" alt=\"Google Ads results\" class=\"wp-image-10141\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-campaign.png 1866w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-campaign-300x38.png 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-campaign-1024x131.png 1024w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-campaign-768x98.png 768w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-campaign-1536x196.png 1536w\" sizes=\"(max-width: 1866px) 100vw, 1866px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"661\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-apotelesmata-webmate.png\" alt=\"Google Ads results\" class=\"wp-image-10142\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-apotelesmata-webmate.png 2000w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-apotelesmata-webmate-300x99.png 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-apotelesmata-webmate-1024x339.png 1024w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-apotelesmata-webmate-768x254.png 768w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-apotelesmata-webmate-1536x508.png 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Drama<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Drama is a city in Macedonia, the seat of the Municipality of Drama and the capital of the Regional Unit of Drama, in the region of Eastern Macedonia and Thrace. According to the 2021 census, the city has a population of more than 50,000. It lies in the valley of the Angitis river, between Mount Menoikio and Mount Falakro. It is about 150 kilometres from Thessaloniki, which has helped its economic and social development in recent years.<\/p>\n\n\n<p><iframe src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d2375.8685973037263!2d24.35677480050149!3d40.962719891653116!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x14aebac1cb320749%3A0x231d682fb54f2251!2zzprOsc-EzrHPg866zrXPhc6uIM6Zz4PPhM6_z4POtc67zq_OtM-Jzr0gV2ViLW1hdGUgLSDOms6xzrLOrM67zrE!5e0!3m2!1sen!2sgr!4v1692272150457!5m2!1sen!2sgr\" width=\"100%\" height=\"550\" style=\"border:0;\" allowfullscreen=\"\" loading=\"lazy\" referrerpolicy=\"no-referrer-when-downgrade\"><\/iframe><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As the dominant search engine, Google offers a powerful channel for targeted advertising through Google Ads. With the Google Ads platform, you can reach potential customers at the very moment they are searching for the product or service you offer, which makes them more likely to become your customers. Google Ads also lets you place [&hellip;]<\/p>\n","protected":false},"featured_media":10130,"template":"","meta":{"rank_math_title":"Google Ads Advertising in Drama | WebMate","rank_math_description":"Reach customers in Drama the moment they search. Google Ads campaigns from a certified Google Partner for more calls, visits and sales. Get a quote.","rank_math_focus_keyword":"google ads drama"},"yphresies_category":[220],"class_list":["post-15023","yphresia","type-yphresia","status-publish","has-post-thumbnail","hentry","yphresies_category-google-ads"],"_links":{"self":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/yphresia\/15023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/yphresia"}],"about":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/types\/yphresia"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media\/10130"}],"wp:attachment":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media?parent=15023"}],"wp:term":[{"taxonomy":"yphresies_category","embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/yphresies_category?post=15023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}