{"id":14234,"date":"2023-02-23T11:03:58","date_gmt":"2023-02-23T09:03:58","guid":{"rendered":"https:\/\/web-mate.gr\/yphresies\/email-marketing\/"},"modified":"2026-10-26T21:34:29","modified_gmt":"2026-10-26T19:34:29","slug":"email-marketing","status":"publish","type":"yphresia","link":"https:\/\/web-mate.gr\/en\/yphresies\/email-marketing\/","title":{"rendered":"Email Marketing &#038; Newsletter Services"},"content":{"rendered":"\n<div class=\"wp-block-columns yphresia-top second-padding is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group my-header is-layout-constrained wp-block-group-is-layout-constrained\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">WEBSITE DEVELOPMENT WEB-MATE<\/span><\/p><\/nav>\n\n\n<h1 class=\"yphresia-title wp-block-post-title\">Email Marketing &#038; Newsletter Services<\/h1><\/div>\n\n\n\n<div class=\"wp-block-group yphresia-p is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">Email marketing is a key part of every business\u2019s digital marketing strategy, however big or small its online presence. It keeps you in touch with your customers, builds their loyalty to your brand and adds to customer value and trust. Because it is affordable, email marketing can deliver excellent results and give your business real momentum online. If you would like to learn more, we have written a detailed guide to newsletter marketing<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"800\" height=\"718\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/EMAIL-MARKETING-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"- Web-Mate\" style=\"object-fit:cover;\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/EMAIL-MARKETING-1.jpg 800w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/EMAIL-MARKETING-1-300x269.jpg 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/EMAIL-MARKETING-1-768x689.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"- Web-Mate\"><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group yphresia-after-top second-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group yphresia-after-inner is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Why Do Email Marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The short answer is that your e-shop, and your business in general, needs it to work well. Let\u2019s look at its strengths in more detail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Email Marketing \u2014 High-ROI Channel<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As mentioned above, email marketing has the big advantage of low cost. Sending a single email costs very little, and even if you use a specialist platform, the initial cost soon looks negligible, because the ROAS (Return On Ad Spend) of email marketing is among the highest in digital marketing. This lets business owners reach a wide market while keeping their spending under control. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Email Marketing Is Personalised Marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A major strength of email marketing is that you can personalise each message based on what you know about the customer. If you have segmented your audience properly, you can send tailored content to each group of customers. For example, an online shop selling men\u2019s and women\u2019s clothing should send different content to customers who bought menswear and to those who bought womenswear. Addressing customers by name in your emails strengthens their relationship with you even further and leads to more sales. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Email Marketing Is Measurable<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The results of email marketing can be measured. With the right tracking code installed on your <a href=\"https:\/\/web-mate.gr\/en\/\">website<\/a> we can even measure the sales it generates, or, more simply, track it with UTM Parameters . At the most basic level, we can see how many people opened the email and how many visited the website through your email campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Email Is Part of Everyday Life<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Email is part of daily life, and most of us check our inbox several times a day. With smartphones, we can read our email anywhere, at any time. Every day we read, write and reply to emails for work and for personal reasons, which shows how central they are to our lives. That is why email marketing is a powerful tool that nobody serious about investing in their business\u2019s marketing should ignore. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Simply having your customer see your business name in their inbox is valuable in itself, and that alone makes email marketing worth doing.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, before anyone can read your emails, they need to stay out of the spam folder. Here is a video on how to keep your emails from landing in spam.<\/p>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group full-screen yphresia-screenshot is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\ud83d\udce7\u03a0\u03c9\u03c2 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03c0\u03ac\u03bd\u03b5 \u03c4\u03b1 mail \u03c3\u03bf\u03c5 \u03c3\u03c4\u03b1 Spam\ud83d\udce7\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/b5GTJevkxpA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/section>\n\n\n\n<div class=\"wp-block-group yphresia-after-screenshot second-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns yphresia-description is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading h2like\">Email Automation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In our view, the main and most powerful tool in email marketing is automation, for e-commerce and simpler websites alike. Some automated emails you can set up:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> Abandoned cart emails<\/li>\n\n\n\n<li>Review request emails, for a product on your website, on Google Business Profile or on Skroutz<\/li>\n\n\n\n<li>An automated email series after a purchase<\/li>\n\n\n\n<li>Automatic replies when someone signs up or fills in a form<\/li>\n\n\n\n<li>Order status update emails<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"435\" height=\"534\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/automatopiisi-email.jpg\" alt=\"email automation\" class=\"wp-image-9886\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/automatopiisi-email.jpg 435w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/automatopiisi-email-244x300.jpg 244w\" sizes=\"(max-width: 435px) 100vw, 435px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group yphresia-reverse second-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns reverse-description is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"435\" height=\"534\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/email-marketing-newsletter.jpg\" alt=\"email marketing newsletter\" class=\"wp-image-9888\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/email-marketing-newsletter.jpg 435w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/email-marketing-newsletter-244x300.jpg 244w\" sizes=\"(max-width: 435px) 100vw, 435px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group technologies is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading h2like\">Newsletter Content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Newsletters are an essential part of email marketing. Three things make a newsletter successful: consistency (sending emails on set dates each month), staying power (continuing to send over the long term) and, perhaps most important of all, the content itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to content, send something worthwhile and interesting to your potential customer. Avoid sending one offer after another, especially if you run an online shop. Try including tips or new ways to use your products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, keep your content varied so it never becomes monotonous. Your subject line should be appealing and grab attention, so that every newsletter adds something to your reader\u2019s experience.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group yphresia-after-top second-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Clients &amp; Results<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;+312% open rate in 3 months&#8221; \u2014 Ksilokosmos.gr<\/li>\n\n\n\n<li>&#8220;\u20ac18,500 in extra sales from abandoned cart automation&#8221; \u2014 Axidwear.com<\/li>\n\n\n\n<li>&#8220;42% conversion rate on the welcome series&#8221; \u2014 More4u.gr<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What Webmate Can Do for Your Business\u2019s Email Marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At Webmate we provide email marketing services for e-commerce and for standard websites. We can set up your email automation and write your newsletters, so your campaigns get results. We can also work with you in a consulting role, even if you have your own in-house team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Working with us, you get content ideas and advice on which email marketing tools to use. If you are just starting out with email marketing, you can use our own tools to begin sending emails to your customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Email Marketing Packages \u2014 How Much Does It Cost?<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Package<\/th><th>Emails\/Month<\/th><th>Features<\/th><th>Price\/Month<\/th><\/tr><\/thead><tbody><tr><td><strong>Starter<\/strong><\/td><td>Up to 5,000 contacts<\/td><td>2 newsletters\/month + welcome series<\/td><td>from \u20ac200<\/td><\/tr><tr><td><strong>Growth<\/strong><\/td><td>Up to 20,000 contacts<\/td><td>4 newsletters + automation + A\/B testing<\/td><td>from \u20ac500<\/td><\/tr><tr><td><strong>Pro<\/strong><\/td><td>20,000+ contacts<\/td><td>Custom strategy + advanced automation + reports<\/td><td>custom quote<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The prices above do not include platform costs (e.g. Mailchimp).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How We Work Together<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Strategy call<\/strong> \u2014 Free 30-minute consultation via tidycall<\/li>\n\n\n\n<li><strong>Setup &amp; Integration<\/strong> \u2014 Platform, lists, automation<\/li>\n\n\n\n<li><strong>Design &amp; Templates<\/strong> \u2014 Branded responsive emails<\/li>\n\n\n\n<li><strong>Campaign Launch<\/strong> \u2014 Welcome series + newsletters<\/li>\n\n\n\n<li><strong>Monthly Reports<\/strong>  \u2014 KPIs, optimisations, A\/B tests (reports are a paid extra).<\/li>\n<\/ol>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is a key part of every business\u2019s digital marketing strategy, however big or small its online presence. It keeps you in touch with your customers, builds their loyalty to your brand and adds to customer value and trust. Because it is affordable, email marketing can deliver excellent results and give your business real [&hellip;]<\/p>\n","protected":false},"featured_media":11668,"template":"","meta":{"rank_math_title":"Email Marketing & Newsletter Services | WebMate","rank_math_description":"Email marketing for e-shops and businesses: setup, automation, newsletters and A\/B testing that bring repeat customers and sales. Get a quote.","rank_math_focus_keyword":"email marketing services"},"yphresies_category":[],"class_list":["post-14234","yphresia","type-yphresia","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/yphresia\/14234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/yphresia"}],"about":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/types\/yphresia"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media\/11668"}],"wp:attachment":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media?parent=14234"}],"wp:term":[{"taxonomy":"yphresies_category","embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/yphresies_category?post=14234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}