{"id":14232,"date":"2023-02-23T11:00:15","date_gmt":"2023-02-23T09:00:15","guid":{"rendered":"https:\/\/web-mate.gr\/yphresies\/google-ads\/"},"modified":"2025-10-12T10:24:58","modified_gmt":"2025-10-12T08:24:58","slug":"google-ads","status":"publish","type":"yphresia","link":"https:\/\/web-mate.gr\/en\/yphresies\/google-ads\/","title":{"rendered":"GOOGLE ADS"},"content":{"rendered":"\n<div class=\"wp-block-columns yphresia-top second-padding is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group my-header is-layout-constrained wp-block-group-is-layout-constrained\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">WEBSITE DEVELOPMENT WEB-MATE<\/span><\/p><\/nav>\n\n\n<h1 class=\"yphresia-title wp-block-post-title\">GOOGLE ADS<\/h1><\/div>\n\n\n\n<div class=\"wp-block-group yphresia-p is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Google, as the dominant search engine, offers a powerful channel for targeted advertising through Google Ads. Through the Google Ads platform, you have the ability to reach potential customers at the moment they are searching for the product or service you offer, increasing the probability of converting them into your clients. With Google Ads, you can place your advertisements across a wide range of platforms, from the Google search engine itself, to websites partnered with Google, as well as on YouTube and Gmail, thus offering greater visibility to your business in <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/facebook-instagram-meta-advertising-in-kavala\/\">Kavala<\/a>, <a href=\"https:\/\/web-mate.gr\/yphresies\/diafimisi-se-facebook-instagram-meta-stin-katerini\/\">Katerini<\/a>, <a href=\"https:\/\/web-mate.gr\/yphresies\/diafimisi-se-facebook-instagram-meta-stin-drama\/\">Drama<\/a>, and <a href=\"https:\/\/web-mate.gr\/yphresies\/diafimisi-se-facebook-instagram-meta-stin-xanthi\/\">Xanthi<\/a>.  <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"800\" height=\"817\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"- Web-Mate\" style=\"object-fit:cover;\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-1.jpg 800w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-1-294x300.jpg 294w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-1-768x784.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"- Web-Mate\"><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group yphresia-after-top second-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group yphresia-after-inner is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Google Ads Advertising: Advertise Correctly and Smartly<\/h2>\n\n\n\n<p>Contrary to the common belief that <a href=\"https:\/\/web-mate.gr\/diafimisi-sto-google-kai-pos-vgaineis-proto\/\">Google ads<\/a> are exclusively about text with targeted keywords, the reality is much more multidimensional. Google offers a rich variety of ad formats, highlighting the platform&#8217;s adaptability and flexibility. From feed-based ads, image ads, ads utilizing Artificial Intelligence for even smarter targeted promotion, to video ads on YouTube and other placements, Google provides a plethora of options for enhancing your business&#8217;s online presence.  <\/p>\n\n\n\n<p>Advertising on Google is currently perhaps the strongest form of advertising in the world of<a href=\"https:\/\/web-mate.gr\/yphresies\/digital-marketing\/\" data-type=\"yphresia\" data-id=\"9241\"> digital marketing<\/a>, since the advertisements are displayed on the largest websites such as <a href=\"https:\/\/www.google.com\/\" target=\"_blank\" rel=\"noopener\">google.com<\/a>, <a href=\"https:\/\/mail.google.com\/\" target=\"_blank\" rel=\"noopener\">gmail.com,<\/a> and <a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener\">youtube.com<\/a> <\/p>\n\n\n\n<p>The distinct characteristic of advertisements on the Google network, especially Search &amp; Shopping Ads, is that they target users with a specific purchase intent. When a user searches for something on Google, they are already showing interest in a product or service. In marketing terms, this desire constitutes a valuable opportunity, which we can exploit to formulate more successful and efficient advertising strategies.  <\/p>\n<\/div>\n<\/div>\n\n<section class=\"wp-block-group full-screen yphresia-screenshot is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Web-Mate \u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03c4\u03bf Internet\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1pnKVp_eCMo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/section>\n\n<div class=\"wp-block-group yphresia-after-screenshot second-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns yphresia-description is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading h2like\">What You Will Gain from Google Ads<\/h3>\n\n\n\n<p>By advertising on Google Ads, you can very quickly set one of the following goals <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase calls to your business.<\/li>\n\n\n\n<li>Increase foot traffic to your physical store.<\/li>\n\n\n\n<li>Increase traffic to your business website.<\/li>\n<\/ul>\n\n\n\n<p>These, of course, are some very easy objectives that can be set, and naturally, with advertising on Google Ads, you can also gain business awareness. The <a href=\"https:\/\/web-mate.gr\/ti-einai-google-adwords\/\" data-type=\"post\" data-id=\"9526\">Google<\/a> algorithm has now become much more advanced, and besides the above, the objective can be set as sales or a custom event like filling out a form. By defining the appropriate objective, Google knows exactly when to show the right advertisement for the set goal to be achieved.  <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"440\" height=\"602\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-diafimisi-webmate.jpg\" alt=\"google ads\" class=\"wp-image-10144\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-diafimisi-webmate.jpg 440w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-diafimisi-webmate-219x300.jpg 219w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group yphresia-reverse second-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns reverse-description is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"440\" height=\"602\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/ads-google.jpg\" alt=\"ads google\" class=\"wp-image-10143\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/ads-google.jpg 440w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/ads-google-219x300.jpg 219w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group technologies is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading h2like\">What Webmate Does in Google Ads<\/h3>\n\n\n\n<p>With a steady presence in the Google Ads space since 2015, at Webmate we are ready to take on any challenge. We have experience in all types and formats of advertisements offered by Google, and we have designed successful campaigns for over 100 businesses in <a href=\"https:\/\/web-mate.gr\/yphresies\/diafimisi-google-ads-stin-kavala-webmate\/\">Kavala<\/a>, <a href=\"https:\/\/web-mate.gr\/yphresies\/diafimisi-google-ads-stin-katerini-webmate\/\">Katerini<\/a>, <a href=\"https:\/\/web-mate.gr\/yphresies\/diafimisi-google-ads-stin-drama-webmate\/\">Drama<\/a>, and <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/google-ads-advertising-in-xanthi\/\">Xanthi<\/a>. Furthermore, we possess paid tools for competitor analysis and the selection of ideal keywords, aiming to maximize your advertisement results. At Webmate, we identify the best strategy for <a href=\"https:\/\/web-mate.gr\/yphresies\/digital-marketing\/\">your Google ads, which<\/a>, combined with your other digital marketing actions, will bring the desired results. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group yphresia-reverse second-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns yphresia-description is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading h2like h3-resp-padding\">Official Google Ads Partner<\/h3>\n\n\n\n<p>Webmate is an official Google partner through the Google Partners program. This means that Google has recognized us for our expertise and the results we deliver in advertising campaigns. This certification ensures that we follow best practices and manage your advertising budget responsibly, aiming for maximum return.  <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"440\" height=\"602\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2025\/04\/google-partner-image-basic.jpg\" alt=\"Official Google Partner Web Mate\" class=\"wp-image-13816\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2025\/04\/google-partner-image-basic.jpg 440w, https:\/\/web-mate.gr\/wp-content\/uploads\/2025\/04\/google-partner-image-basic-219x300.jpg 219w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group yphresia-after-top second-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group yphresia-after-inner is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Questions and Answers about Google Ads<\/h3>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1678741951710\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How much do Google Ads cost<\/h3>\n<div class=\"rank-math-answer \">\n<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-poso-kostizei-150x150.jpeg\" class=\"alignright\" alt=\"\u03c0\u03cc\u03c3\u03bf \u03ba\u03bf\u03c3\u03c4\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf google ads\" title=\"- Web-Mate\">\n<p>In Google Ads you pay according to the clicks your ad receives. This is not the case only for specific Google Ads formats, such as YouTube video views. Practically speaking, the minimum cost for a single Google Ads campaign is \u20ac20, and we believe each account needs at least 3\u20134 campaigns\u2014of course, this depends on the business sector.  <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1678741982973\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Can I always be first in Google ads<\/h3>\n<div class=\"rank-math-answer \">\n<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-tipoi-150x150.png\" class=\"alignright\" alt=\"google ads tipoi\" title=\"- Web-Mate\">\n<p>Theoretically, if you had an unlimited budget, you would always be first for the keyword or keywords you set. In practice, there is no unlimited budget and the number of searches is so large that no budget can fully cover it. Moreover, except in certain cases (e.g., an electrician who wants to rank first to capture all leads from power outages), there is no reason to always appear first. It now makes more sense to optimize the Google Ads account for maximum results according to the objective, such as sales relative to cost.  <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1678742000782\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What are the types of Google Ads<\/h3>\n<div class=\"rank-math-answer \">\n<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-diafimisi-150x150.png\" class=\"alignright\" alt=\"- Web-Mate\" title=\"- Web-Mate\">\n<p>The ad types with which we can build campaigns are Search Ads, Standard Shopping ads, Performance Max, Discovery ads, Display ads, and YouTube ads. These are the types; naturally, each type can have a different objective depending on what the business wants to achieve with that campaign. <\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group yphresia-after-top second-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group yphresia-after-inner is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">See Web-Mate\u2019S Google Ads Results<\/h3>\n\n\n\n<p>Below, we present results from Google Ads accounts managed by Webmate. For confidentiality reasons, account details and names are not shown. It is important to note that raw numbers do not always provide a complete picture of performance. For example, a 4x ROAS (Return on Ad Spend) may be profitable in one sector, while in another it may not be sufficient to generate profit.   <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"667\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-webmate.png\" alt=\"google ads results\" class=\"wp-image-10139\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-webmate.png 2000w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-webmate-300x100.png 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-webmate-1024x342.png 1024w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-webmate-768x256.png 768w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-webmate-1536x512.png 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"701\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/apotelesmata-googleads.png\" alt=\"google ads results\" class=\"wp-image-10140\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/apotelesmata-googleads.png 2000w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/apotelesmata-googleads-300x105.png 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/apotelesmata-googleads-1024x359.png 1024w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/apotelesmata-googleads-768x269.png 768w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/apotelesmata-googleads-1536x538.png 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1866\" height=\"238\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-campaign.png\" alt=\"google ads results\" class=\"wp-image-10141\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-campaign.png 1866w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-campaign-300x38.png 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-campaign-1024x131.png 1024w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-campaign-768x98.png 768w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-campaign-1536x196.png 1536w\" sizes=\"(max-width: 1866px) 100vw, 1866px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"661\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-apotelesmata-webmate.png\" alt=\"google ads results\" class=\"wp-image-10142\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-apotelesmata-webmate.png 2000w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-apotelesmata-webmate-300x99.png 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-apotelesmata-webmate-1024x339.png 1024w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-apotelesmata-webmate-768x254.png 768w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/google-ads-apotelesmata-webmate-1536x508.png 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google, as the dominant search engine, offers a powerful channel for targeted advertising through Google Ads. Through the Google Ads platform, you have the ability to reach potential customers at the moment they are searching for the product or service you offer, increasing the probability of converting them into your clients. With Google Ads, you [&hellip;]<\/p>\n","protected":false},"featured_media":11658,"template":"","yphresies_category":[],"class_list":["post-14232","yphresia","type-yphresia","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/yphresia\/14232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/yphresia"}],"about":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/types\/yphresia"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media\/11658"}],"wp:attachment":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media?parent=14232"}],"wp:term":[{"taxonomy":"yphresies_category","embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/yphresies_category?post=14232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}