{"id":15708,"date":"2026-11-10T18:46:35","date_gmt":"2026-11-10T16:46:35","guid":{"rendered":"https:\/\/web-mate.gr\/google-ads-vs-facebook-ads\/"},"modified":"2026-11-10T18:46:35","modified_gmt":"2026-11-10T16:46:35","slug":"google-ads-vs-facebook-ads","status":"publish","type":"post","link":"https:\/\/web-mate.gr\/en\/google-ads-vs-facebook-ads\/","title":{"rendered":"Google Ads or Facebook Ads: Where Should You Put Your Money?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>If people are already searching for what you sell, start with Google Ads. If they need to see it before they want it, start with Facebook and Instagram.<\/strong> Most businesses we work with end up running both: Google brings in people who are searching, Meta creates demand and brings back people who left without buying.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We hear this question at almost every first meeting. The answer comes down to one thing: what your customer does at the moment they need you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The key difference in one sentence<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On Google the customer is looking for you. On Facebook and Instagram you are looking for the customer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think of a plumber in Kavala. When a tap is leaking, nobody opens Instagram. They type &#8220;plumber Kavala&#8221; into Google and call the first one. Now think of a shop selling handmade jewellery. Nobody searches for &#8220;ring with a blue stone&#8221;, but when they see it in a Reel, they want it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Ads and Facebook Ads side by side<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><\/th><th>Google Ads<\/th><th>Facebook &#038; Instagram Ads<\/th><\/tr><\/thead><tbody><tr><td>How the customer finds you<\/td><td>Searching for something specific<\/td><td>Sees you while scrolling<\/td><\/tr><tr><td>Buying intent<\/td><td>High, wants a solution now<\/td><td>Lower, you need to persuade them<\/td><\/tr><tr><td>How you&#8217;re charged<\/td><td>Usually per click (CPC)<\/td><td>Usually per 1,000 impressions (CPM)<\/td><\/tr><tr><td>Best for<\/td><td>Services, urgent needs, products people search for<\/td><td>New products, visual products, brand<\/td><\/tr><tr><td>Creative<\/td><td>Text, products with prices (Shopping)<\/td><td>Photos, video, Reels<\/td><\/tr><tr><td>How fast it works<\/td><td>From the first days, if there&#8217;s demand<\/td><td>Needs a few weeks to find the audience<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">When to choose Google Ads<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>People are already searching for your service or product on Google.<\/li>\n\n\n<li>You&#8217;re a local business and want calls from your area.<\/li>\n\n\n<li>You have an e-shop with products people compare on price, so Shopping ads put you in front.<\/li>\n\n\n<li>You want customers who are ready to buy now.<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Our <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/google-ads\/\">Google Ads<\/a> management starts from \u20ac300 a month, plus what you pay Google for clicks. See <a href=\"https:\/\/web-mate.gr\/en\/google-ads-cost\/\">how much Google advertising costs<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When to choose Facebook and Instagram<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your product sells on looks: clothes, jewellery, food, home decor.<\/li>\n\n\n<li>You&#8217;re launching something new that people don&#8217;t know to search for yet.<\/li>\n\n\n<li>You want your town to get to know you or you need to fill an event.<\/li>\n\n\n<li>You want to bring back people who visited your site and left (retargeting).<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/ads-facebook-instagram-meta\/\">Facebook and Instagram advertising<\/a> in a small town we consider \u20ac700 a month in ad spend the minimum. See <a href=\"https:\/\/web-mate.gr\/en\/facebook-instagram-advertising-cost\/\">how much Facebook and Instagram ads cost<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why most businesses end up running both<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A customer rarely buys the first time. They might see you in a Reel, search for you on Google two days later and buy when your ad shows up again on Instagram. Cut one piece and you lose the sales of the other too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s why in the e-shops we work with, Google catches people who are searching and Meta brings in new people and brings back those who left. We&#8217;ve written in detail about <a href=\"https:\/\/web-mate.gr\/en\/best-advertising-for-an-eshop\/\">the best advertising for an e-shop<\/a> at each stage of the customer journey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The 3 mistakes we see all the time<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Spreading a little money everywhere.<\/strong> With \u20ac150 a month split across Google, Facebook and TikTok, no algorithm learns anything. Start with one channel and add the second once the first brings results.<\/li>\n\n\n<li><strong>Not measuring properly.<\/strong> Without the Meta Pixel, the Conversions API and proper Google tracking, you don&#8217;t know what brings you sales. See <a href=\"https:\/\/web-mate.gr\/en\/how-facebook-google-measure-the-sales-of-your-eshop\/\">how Facebook and Google measure your e-shop&#8217;s sales<\/a>.<\/li>\n\n\n<li><strong>Judging in the first two weeks.<\/strong> On Meta especially, campaigns need time to learn. Give them at least a month before you decide.<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re not sure where to start, talk to us. We look at what you sell and where your customer is, and tell you honestly which channel will bring the first results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ about Google Ads and Facebook Ads<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Which is better, Google Ads or Facebook Ads?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It depends on whether your customer is already searching for what you sell. If they are, Google Ads brings buyers who are readier to buy. If they need to see it first, Facebook and Instagram work better.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Which is cheaper?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Impressions on Facebook and Instagram usually cost less, but on Google the customer is closer to buying. What really matters is how much each sale or each new customer costs you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can I start with both?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If your budget is small, start with one channel and add the second once the first brings results. With a little money spread everywhere, no algorithm learns anything.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How much budget do I need?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">WebMate&#8217;s Google Ads management starts from \u20ac300 a month plus clicks. On Meta, in a small town, we consider \u20ac700 a month in ad spend the minimum.<\/p>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Which is better, Google Ads or Facebook Ads?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"It depends on whether your customer is already searching for what you sell. 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See when each fits and with what budget.","rank_math_focus_keyword":"google ads vs facebook ads,google ads or facebook ads"},"categories":[232,241],"tags":[],"class_list":["post-15708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-diafimisi-en","category-google-ads-en"],"_links":{"self":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/15708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/comments?post=15708"}],"version-history":[{"count":0,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/15708\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media\/15706"}],"wp:attachment":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media?parent=15708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/categories?post=15708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/tags?post=15708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}