{"id":15700,"date":"2026-11-10T18:46:15","date_gmt":"2026-11-10T16:46:15","guid":{"rendered":"https:\/\/web-mate.gr\/how-much-does-an-eshop-cost\/"},"modified":"2026-11-10T18:46:15","modified_gmt":"2026-11-10T16:46:15","slug":"how-much-does-an-eshop-cost","status":"publish","type":"post","link":"https:\/\/web-mate.gr\/en\/how-much-does-an-eshop-cost\/","title":{"rendered":"How Much Does an E-shop Cost in 2026? Build Prices and Monthly Costs"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>At WebMate a WooCommerce e-shop costs from \u20ac2,500 for a standard shop, from \u20ac6,000 if it connects to an ERP and from \u20ac7,000 for a B2B wholesale shop (excluding VAT).<\/strong> After launch, allow roughly \u20ac30\u2013250 a month for hosting, plugins and maintenance, plus a separate budget for advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s the first thing everyone asks us, and rightly so. One company quotes \u20ac800, another \u20ac5,000, and you don&#8217;t know who to believe. Over the last 10 years we&#8217;ve built more than 200 online shops, so here are the numbers as they really are, the good and the bad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How much does it cost to build an e-shop?<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>E-shop type<\/th><th>Price (excl. VAT)<\/th><th>Delivery time<\/th><th>Who it&#8217;s for<\/th><\/tr><\/thead><tbody><tr><td>Standard e-shop<\/td><td>from \u20ac2,500<\/td><td>about 9 weeks<\/td><td>Shops going online or switching platform<\/td><\/tr><tr><td>E-shop with ERP integration<\/td><td>from \u20ac6,000<\/td><td>9+ weeks<\/td><td>Businesses with a warehouse and invoicing software<\/td><\/tr><tr><td>B2B wholesale e-shop<\/td><td>from \u20ac7,000<\/td><td>9+ weeks<\/td><td>Wholesalers and producers with per-customer prices<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The standard shop already includes what you need to sell: card, IRIS and cash-on-delivery payments, courier integration, XML feeds for Skroutz and BestPrice, and SEO from day one. You get the final price in writing before we start, and it doesn&#8217;t change along the way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To see exactly what&#8217;s included, take a look at WebMate&#8217;s <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/eshop-development\/\">e-shop development<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What pushes the price of an e-shop up<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Two shops that look the same can cost very different amounts. The difference is in these:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Integrations.<\/strong> <a href=\"https:\/\/web-mate.gr\/en\/eshop-erp-integration-guide\/\">ERP integration<\/a> with systems like SoftOne or Entersoft, automatic courier vouchers, stock syncing.<\/li>\n\n\n<li><strong>Product import.<\/strong> Uploading 50 products is one thing. Uploading 5,000 with size and colour variations is another.<\/li>\n\n\n<li><strong>Design.<\/strong> A custom theme built for your brand takes more hours than a ready-made one.<\/li>\n\n\n<li><strong>Wholesale.<\/strong> In a <a href=\"https:\/\/web-mate.gr\/en\/b2b-wholesale-eshop\/\">B2B e-shop<\/a> each customer sees their own prices and payment terms.<\/li>\n\n\n<li><strong>Languages.<\/strong> If you also sell abroad, multilingual support adds work on copy, SEO and taxes.<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What you pay every month after launch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is where many people get a surprise. An e-shop has running costs, just like a physical shop has rent and electricity. Roughly:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Cost<\/th><th>Typical amount<\/th><th>Note<\/th><\/tr><\/thead><tbody><tr><td>Domain (.gr or .com)<\/td><td>\u20ac10\u201315 a year<\/td><td>Your shop&#8217;s name<\/td><\/tr><tr><td>Hosting<\/td><td>\u20ac200\u2013500 a year<\/td><td>A fast server so you don&#8217;t lose customers<\/td><\/tr><tr><td>Premium plugins<\/td><td>\u20ac200\u2013500 a year<\/td><td>Payments, filters, security, backups<\/td><\/tr><tr><td>Maintenance and support<\/td><td>\u20ac80\u2013200 a month<\/td><td>Updates, checks, small changes<\/td><\/tr><tr><td>Bank fees<\/td><td>a small percentage per payment<\/td><td>Depends on your agreement with your bank<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With WooCommerce there&#8217;s no monthly platform subscription and the shop belongs to you. With Shopify the subscription runs every month and grows as you grow. If you&#8217;re torn between the two, we&#8217;ve written in detail about <a href=\"https:\/\/web-mate.gr\/en\/shopify-or-wordpress-for-your-eshop\/\">whether Shopify or WordPress suits you<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">And how much does advertising cost?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An e-shop without advertising is like a shop in a back arcade with no sign. It exists, but nobody sees it. So put an amount for bringing in visitors into your budget from the start.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Ads:<\/strong> you pay per click, and our management starts from \u20ac300 a month. See <a href=\"https:\/\/web-mate.gr\/en\/google-ads-cost\/\">how much Google advertising costs<\/a>.<\/li>\n\n\n<li><strong>Facebook and Instagram:<\/strong> in a small town we consider \u20ac700 a month in ad spend the minimum. A shop selling all over Greece usually needs more. See <a href=\"https:\/\/web-mate.gr\/en\/facebook-instagram-advertising-cost\/\">how much Facebook and Instagram ads cost<\/a>.<\/li>\n\n\n<li><strong>SEO:<\/strong> brings visitors without paying for every click, but it takes time. See <a href=\"https:\/\/web-mate.gr\/en\/how-much-does-seo-cost\/\">how much SEO costs<\/a>.<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">A cheap \u20ac500 e-shop: is it worth it?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;ll find offers for e-shops at \u20ac300\u2013800. Usually that&#8217;s a ready-made theme with the basics, no SEO, poor speed and no support. We often see clients who started that way and rebuilt from scratch a year later, which means they paid twice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your budget is very small, start with fewer products on a solid base. We&#8217;ve also written a full article on <a href=\"https:\/\/web-mate.gr\/en\/cheap-website-eshop-failure\/\">cheap e-shops and where they can lead<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What to ask before you accept a quote<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is the price written and fixed, or will it change along the way?<\/li>\n\n\n<li>Who owns the shop and the code? Can I take it and leave if I want to?<\/li>\n\n\n<li>Are payments, courier, Skroutz and SEO included, or charged extra?<\/li>\n\n\n<li>Who helps me if something stops working on a Saturday?<\/li>\n\n\n<li>Can I see shops you&#8217;ve built that are actually selling?<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re starting from zero, read our guide on <a href=\"https:\/\/web-mate.gr\/en\/how-to-start-an-eshop-in-greece\/\">how to start an e-shop in Greece<\/a>. And if you&#8217;re in or near Kavala, we can meet in person about <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/e-shop-development-in-kavala\/\">e-shop development in Kavala<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ about the cost of an e-shop<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How much does an e-shop cost?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At WebMate a standard WooCommerce e-shop costs from \u20ac2,500, with ERP integration from \u20ac6,000 and a B2B wholesale shop from \u20ac7,000, excluding VAT. You get the final price in writing before we start.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How much does an e-shop cost per month?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After launch, allow roughly \u20ac30\u2013250 a month for hosting, plugins and maintenance. Advertising comes on top and depends on how fast you want to grow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How long does it take to build an e-shop?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A standard e-shop is delivered in about 9 weeks. With ERP integration or wholesale features it takes a little longer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is a cheap e-shop worth it?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A \u20ac300\u2013800 e-shop usually has no SEO, speed or support. Many people end up rebuilding it within a year, so in the end they pay more.<\/p>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"How much does an e-shop cost?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"At WebMate a standard WooCommerce e-shop costs from \u20ac2,500, with ERP integration from \u20ac6,000 and a B2B wholesale shop from \u20ac7,000, excluding VAT. 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See what you pay once, what you pay every month and where not to cut corners.","rank_math_focus_keyword":"how much does an eshop cost,eshop cost,eshop development prices"},"categories":[240],"tags":[],"class_list":["post-15700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-shop-en"],"_links":{"self":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/15700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/comments?post=15700"}],"version-history":[{"count":0,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/15700\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media\/15698"}],"wp:attachment":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media?parent=15700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/categories?post=15700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/tags?post=15700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}