{"id":15361,"date":"2023-02-22T12:23:59","date_gmt":"2023-02-22T10:23:59","guid":{"rendered":"https:\/\/web-mate.gr\/google-ads-advertising-guide\/"},"modified":"2026-10-29T13:37:40","modified_gmt":"2026-10-29T11:37:40","slug":"google-ads-advertising-guide","status":"publish","type":"post","link":"https:\/\/web-mate.gr\/en\/google-ads-advertising-guide\/","title":{"rendered":"Google Ads Advertising: The Complete Guide"},"content":{"rendered":"\n

Google advertising (Google Ads)<\/strong> is the fastest way to get your business into the top position in search results<\/strong>, within minutes of switching on your campaign. Today Google holds around 92% of the Greek search market<\/strong>, which means that when Greek users look for products or services, Google is almost always their first point of contact.<\/p>\n\n\n\n

With the right strategy, a budget of \u20ac15\u201350 a day can deliver a ROAS of 400\u2013800%<\/strong> for small businesses, while the average CPC in Greece ranges from \u20ac0.30 for e-commerce to \u20ac8\u201325 for insurance and legal services<\/strong>. Who comes first depends on more than budget. It depends on 6 factors<\/strong>: Quality Score, Ad Rank, CPC bid, keyword relevance, landing page relevance and ad extensions.<\/p>\n\n\n\n

In this detailed guide you will learn about the 7 Google Ads<\/a> campaign types<\/strong> (Search, Display, Shopping, Video, Performance Max, Demand Gen, App), the best bidding strategies<\/strong>, real costs by industry in Greece<\/strong>, conversion tracking with GTM<\/strong> and the 5 most common mistakes<\/strong> that waste budget.<\/p>\n\n\n\n

A business gets its ad to appear first on Google through Google AdWords<\/a>, or, as it has since been renamed, Google Ads<\/strong>. There is of course always the option of promoting your website in search engines<\/a> . Both options have their pros and cons. In this article we focus on Google Ads<\/strong><\/p>\n\n\n\n

Contents<\/h2>