{"id":15358,"date":"2023-02-22T12:24:37","date_gmt":"2023-02-22T10:24:37","guid":{"rendered":"https:\/\/web-mate.gr\/why-you-lose-money-on-meta-and-google-ads\/"},"modified":"2026-10-29T13:37:31","modified_gmt":"2026-10-29T11:37:31","slug":"why-you-lose-money-on-meta-and-google-ads","status":"publish","type":"post","link":"https:\/\/web-mate.gr\/en\/why-you-lose-money-on-meta-and-google-ads\/","title":{"rendered":"Why You Have to Lose Money on Meta (Facebook) and Google Ads"},"content":{"rendered":"\n

Plenty of people promise miracles with advertising<\/a> budgets of 500 euros, and even more talk about strategies, plans and solutions that pay off from day one. It’s true that to run a proper, complete advertising campaign<\/a> you need a plan, though a different one from what those people promise, and certainly not on budgets of 700 euros a month (unless we’re talking about local ads in specific industries). <\/p>\n\n\n\n

The plan should cover the persona your ad message targets, the message itself and how the product or service is presented. Once that plan is drawn up, you’ve decided which advertising channels suit it best and you’ve created the material needed to make the plan’s goal happen, it’s time to throw money at the channels!!!<\/strong><\/p>\n\n\n\n

Help the algorithm learn who your customer is, and measure the results!<\/h2>\n\n\n\n

When we say “throw your money” above, we don’t mean we have no respect for money, or that we want to waste our clients’ budgets. The truth nobody tells you in digital marketing<\/a> is that no one knows what will work for each business (experienced professionals who have worked in specific industries have some knowledge, but that doesn’t mean their knowledge is right for you).<\/p>\n\n\n\n

To find out what works and what doesn’t, we need to spend a fairly large budget, whether we’re talking about facebook\/instagram<\/a> or google ads<\/a>. How will we quickly find out which of two or three audiences performs best on Facebook if we don’t spend a decent amount on all three, with the audience as the only variable that changes? How will we see which keywords convert best in Google Ads if we don’t start with a broad campaign that we later narrow down with tighter search terms or negative keywords? <\/p>\n\n\n\n

In short, we need to spend some ad budget so that our campaigns can be optimised in the end. The more we spend, the faster we learn the truth. <\/p>\n\n\n\n

An example on Facebook<\/h3>\n\n\n\n
\"facebook<\/figure>\n\n\n\n

To give an example, if we have two audiences and spend 50 euros a day on each, within 10 days we can draw a safe conclusion about the two. If we have 2 audiences and spend 10 euros a day on each, it may take a whole month to find the “winning audience”. <\/p>\n\n\n\n

An example on Google Ads<\/h3>\n\n\n\n

The same goes for google ads<\/a> because to find the keywords that bring in the most conversions, we have to spend money so we get enough impressions to draw a safe conclusion. We also need to spend money to work out the right budget and scale properly, as far as it will go. If we spend 100 euros and get 1,000 euros in sales, that doesn’t mean spending 200 will bring in 2,000. We might get 2,000, we might get 5,000, but we might also get 1,200 euros or even 1,000. <\/p>\n\n\n\n

A brilliant video that breaks down google ads<\/a> and explains all of the above perfectly is the one below, and I highly recommend watching it. <\/p>\n\n\n\n

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