{"id":15314,"date":"2023-02-22T12:23:59","date_gmt":"2023-02-22T10:23:59","guid":{"rendered":"https:\/\/web-mate.gr\/how-to-run-sponsored-facebook-instagram-ads\/"},"modified":"2026-10-29T13:36:55","modified_gmt":"2026-10-29T11:36:55","slug":"how-to-run-sponsored-facebook-instagram-ads","status":"publish","type":"post","link":"https:\/\/web-mate.gr\/en\/how-to-run-sponsored-facebook-instagram-ads\/","title":{"rendered":"Sponsored Ads on Facebook and Instagram and How to Run Them"},"content":{"rendered":"\n

Every day you see the word “sponsored” above ads on facebook<\/strong> and instagram<\/strong>. What does it mean, and how do you make social media advertising effective? How can you grow your website or eshop<\/a> ? How do I advertise on Facebook and Instagram the right way?<\/strong><\/p>\n\n\n

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How to create effective Facebook\/Instagram ads<\/p>\n\n<\/div>\n\n

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  1. \n

    Create or log in to Meta Business Suite<\/h3>\n
    \"business

    To advertise properly on the social network you need a Meta Business Suite account, so go to https:\/\/Business.facebook.com and, if you don’t have one, create a new one by clicking the create button<\/p>\n<\/div>\n<\/li>\n

  2. \n

    Set your goal<\/h3>\n

    Once you are in Meta Business Suite, the first step is to ask yourself what ad you want to create. What is your goal? Sales or awareness? By defining your goal clearly, you can create the right message and creative to attract potential customers.<\/p>\n<\/div>\n<\/li>\n

  3. \n

    Define your potential customer persona<\/h3>\n

    Before you create or design any ad, think about who your ad is for. Who is your potential customer? What are their characteristics? Age, gender, interests? Based on your goal and persona, you are ready to create the creative and the copy for your ads.<\/p>\n<\/div>\n<\/li>\n

  4. \n

    Go to Ads Manager<\/h3>\n
    \"\u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7

    To create any ad, we start by going into Ads Manager. There we can choose and create the type of campaign we want, adapting our strategy to achieve our goals.<\/p>\n<\/div>\n<\/li>\n

  5. \n

    Create a Facebook campaign<\/h3>\n
    \"campaign

    Click create campaign and set the campaign type according to what we planned earlier. Here we can also set the campaign budget<\/p>\n<\/div>\n<\/li>\n

  6. \n

    Define the ad set<\/h3>\n
    \"adset

    In this step we enter the characteristics, such as age, gender etc., and set who is paying for the ads.<\/p>\n<\/div>\n<\/li>\n

  7. \n

    Create the ad<\/h3>\n
    \"facebook

    Add the ad creative, its text, the ad type, the headlines and everything else to do with the creative side of the ad. Note: this is also where we set the pixel that will track our ad. Once you have finished everything, just click the publish button. If all went well, your ad is ready!<\/p>\n<\/div>\n<\/li>\n<\/ol>\n<\/div>\n\n\n\n\n\n\n

    Now that we have gone through the steps to create one, let’s look at some very useful information that will keep you out of trouble on your advertising journey. <\/p>\n\n\n\n

    How things used to work<\/h2>\n\n\n\n

    In the past, whatever a facebook<\/a> page posted appeared in the user’s news feed, and everything was in chronological order. For example, if I posted something at 15:00 and another page posted at 16:00, the other page’s post would appear first and then mine.<\/p>\n\n\n\n

    \"timeline<\/figure>\n\n\n\n

    This is no longer the case, as facebook<\/strong> and instagram<\/strong> have upgraded their algorithms. They now look at what interests each user most and which pages and people they interact with most.<\/p>\n\n\n\n

    By interaction we mean a like or a comment on a page’s or a user’s post. So a page may have 30,000 followers, yet only 100 people see its posts organically (that is, without paying).<\/p>\n\n\n\n

    There are 2 ways to get round this problem, or rather 1 plus 1 that helps.<\/p>\n\n\n\n

    Create great content on social media<\/h3>\n\n\n\n

    So that only 100 people don’t end up seeing our posts when we have lots of followers, we need to create quality content, just as we do when promoting our website<\/a>.<\/p>\n\n\n\n

    If we only post products and offers, users will get bored and stop interacting with us. We need to cover a wide range of topics in our content to catch users’ interest. <\/p>\n\n\n\n

    The graphics, texts and videos we create also need to be high quality, so that they catch people’s interest.<\/p>\n\n\n\n

    It is important to post 2 to 3 times a week on Facebook, or 2 to 3 times a day for instagram stories<\/strong>. The time of day we post also plays an important part, depending on the industry our page is about.<\/p>\n\n\n\n

    Reels, and vertical video in general, are especially popular these days. Make sure the content of your reels is educational, funny or inspirational. That way your reach and your advertising are sure to succeed.<\/p>\n\n\n\n

    Reels: the best content format for social media<\/h4>\n\n\n\n

    Reels have emerged as the best content format on social media for several reasons. First, their short, dynamic format is ideal for holding people’s attention in a world where attention spans are short. Vertical videos let creators present creative, imaginative content in just a few seconds, making messages more direct and memorable.<\/p>\n\n\n\n

    Reels also boost engagement, as platforms such as Instagram, TikTok, YouTube and Facebook push this kind of content through their algorithms, increasing views and reach. This extra visibility can bring more followers and viewers, since reels are often shown to users who do not yet follow the creator, giving you the chance to be discovered and grow your audience.<\/p>\n\n\n\n

    By doing a few basic things like the ones above, we will see our organic results grow a great deal. <\/p>\n\n\n\n

    Meta ads tips <\/h2>\n\n\n\n
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