{"id":15245,"date":"2023-02-22T12:24:37","date_gmt":"2023-02-22T10:24:37","guid":{"rendered":"https:\/\/web-mate.gr\/why-eshop-no-sales\/"},"modified":"2026-10-29T13:33:05","modified_gmt":"2026-10-29T11:33:05","slug":"why-eshop-no-sales","status":"publish","type":"post","link":"https:\/\/web-mate.gr\/en\/why-eshop-no-sales\/","title":{"rendered":"Why Your E-shop Will Not Make Sales"},"content":{"rendered":"\n

Your e-shop will almost certainly not make sales in its first months<\/strong> of operation, whatever you may have been promised. However beautifully it is designed, however user-friendly your e-shop<\/a> is, however SEO<\/a>-ready it is, it will not make sales. <\/p>\n\n\n\n

The whole \u201cpoint\u201d is what you will do about it: what you will do to start making sales on your e-shop<\/a> and gradually turn a profit.<\/p>\n\n\n\n

There are of course exceptions, if you are a large company with a big name in the market, or a business that already sells its products through Facebook \/ Instagram ads<\/a> or a similar sales channel.<\/p>\n\n\n\n

If you are a small local business, read on to understand what you need to do. By small we mean businesses that may have 2-5 shops and whose brand is known in 2-3 regions.<\/p>\n\n\n\n

Why a new e-shop makes no sales<\/h2>\n\n\n\n

A new e-shop <\/a><\/strong>is a shop that targets the whole of Greece, and people need to get to know it. <\/p>\n\n\n\n

Imagine opening your shop from scratch, with nobody knowing you. How many sales would you make? Who would know about you? Now add one more factor to the discussion: trust.<\/p>\n\n\n\n

Trust – e-shop – sales<\/h3>\n\n\n\n

On the internet, the most important factor in completing a sale is trust. In e-commerce <\/strong>trust is built over the years, as users see your e-shop being kept up to date and your ads constantly in front of them.<\/p>\n\n\n\n

Trust grows even more when a user places an order and everything goes smoothly in terms of delivery time and billing. If something goes wrong with an order, it is very important to fix it immediately (often a small gift or a discount on their next purchase will make the customer happy).<\/p>\n\n\n\n

The more potential or existing customers see your brand<\/a> through email, Facebook \/ Instagram ads, social media posts and Google ads, the more they trust you.<\/p>\n\n\n\n

Where the e-shop does or does not appear, and why it makes no sales<\/h2>\n\n\n\n
\"Sales<\/figure>\n\n\n\n

If you have just built your e-shop<\/a> and are waiting for the sales to come in, we are sorry to disappoint you. <\/p>\n\n\n\n

You have a mountain to climb, which usually takes 10 months to 1 year, until you learn how to run your e-shop<\/strong> and all the promotion around it.<\/p>\n\n\n\n

First of all, you need to learn how to manage the e-shop <\/a>itself. How to change photos, how to change product prices, how to create discount codes, how to write good product descriptions. Where will the product photos come from, and how will we edit them? Do we need to work with a photographer? <\/p>\n\n\n\n

Next, if you do not already know how, you need to learn how to manage your business\u2019s social media properly. What message are you sending? What emotion are you appealing to so that your customers respond? <\/p>\n\n\n\n

You also need to look at advertising, because at first your e-shop will not be strong in terms of website promotion<\/a> . How do you run paid ads on Facebook and Instagram<\/a> ? What is remarketing<\/a>? What are Google Ads and Google Shopping<\/a>? <\/p>\n\n\n\n

Another step is listing your e-shop on price comparison sites such as Skroutz or BestPrice (the main ones in Greece). <\/p>\n\n\n\n

An additional important part is what is known as testing, to see what customers do inside your e-shop. Are they failing to complete a purchase? Do they only look at one category? Do they leave quickly? Run tests and see how you can improve the e-shop or even your ads.<\/p>\n\n\n\n

And finally, of course, how do we get high rankings on Google<\/a> for our products?<\/p>\n\n\n\n

Once you have done all of the above, you will start to make some sales.<\/p>\n\n\n\n

NOTE: we have not talked about profit yet, only about sales from your e-shop. Profit usually comes gradually, from what are known as repeat customers and from your e-shop growing stronger.<\/p>\n\n\n\n

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So how will I make a profit from my e-shop?<\/h2>\n\n\n\n
\"E-shop<\/figure>\n\n\n\n

If you think you will build an e-shop, run 2 or 3 sponsored ads and start selling your products, you will most likely end up losing out. <\/p>\n\n\n\n

Competition in e-commerce grows day by day, which means the line between failure and success is very thin. <\/p>\n\n\n\n

Based on the data we have, a business with an e-shop should start with an advertising budget of 700 to 900 euros a month for the first year (this can vary by sector). In general, we believe that even small businesses need a budget of 300 euros a month, apart from a few exceptions where there is no competition.<\/p>\n\n\n\n

This cost does not include the cost of the person who will run the ads or of the agency that takes them on.<\/p>\n\n\n\n

BUT MY E-SHOP ONLY COST 600 EUROS<\/p><\/blockquote>\n\n\n\n

Unfortunately, if your e-shop cost 600 euros, you are most likely not ready for the world of e-commerce, or you have not been properly informed. Often the hosting<\/a> alone can cost 500 to 600 euros, together with the support of the company providing it (for example, daily backups). <\/p>\n\n\n\n

In our experience, building a website<\/a> or creating an e-shop<\/a> at such a low cost will lead you to failure<\/a>. A cheap website<\/a> creates the expectation that a small outlay will bring results, which simply cannot happen online.<\/p>\n\n\n\n

BUT MY E-SHOP COST 10,000 EUROS, IT WILL SELL BY ITSELF<\/p><\/blockquote>\n\n\n\n

In this case your e-shop probably has (unless you fell for a con artist) all the technical specifications it needs to make sales. <\/p>\n\n\n\n

Even so, that does not mean you will make sales without doing all of the above. For sales to come, all the conditions we sum up below still apply:<\/p>\n\n\n\n