{"id":15243,"date":"2023-02-22T12:23:59","date_gmt":"2023-02-22T10:23:59","guid":{"rendered":"https:\/\/web-mate.gr\/building-an-online-shop\/"},"modified":"2026-10-29T20:22:32","modified_gmt":"2026-10-29T18:22:32","slug":"building-an-online-shop","status":"publish","type":"post","link":"https:\/\/web-mate.gr\/en\/building-an-online-shop\/","title":{"rendered":"Building an Online Shop for E-commerce"},"content":{"rendered":"

The reality of trading goods and services changes every day. Electronic commerce<\/a> (e-commerce) is becoming a bigger part of our lives all the time.<\/p>\n

Big brands and many physical shops are creating online shops so that they keep up with developments.<\/p>\n

This is mainly because e-commerce is growing rapidly, at a rate of 12.5%, and is expected to keep growing.<\/p>\n

The expected growth comes down mainly to 2 reasons.<\/p>\n

The first is that the European Union is trying to boost e-commerce, so that it can keep up with trade developments in Asia and America, by passing favourable rules for e-commerce (for example, it is trying to pass a maximum price cap on courier services to make e-commerce within Europe easier).<\/p>\n

\"Getting<\/p>\n

The second reason is purely practical and has to do with how familiar people are becoming with computers. Every day we get more comfortable using a computer, and we also gain the confidence that if we buy something from an online shop, <\/strong>the purchase will go through successfully and the product will be what we wanted. Think back 10 years: would you have bought anything over the internet?<\/p>\n

What do I need to start an e-shop?<\/h2>\n

\"Electronic<\/p>\n

This is the question we hear most often from prospective clients.<\/p>\n

It is about what they need, both for their accounts and for building the online shop, before they can start selling over the internet.<\/p>\n

In an earlier article on starting an e-shop<\/a> we covered the basics of registering with the Greek tax office and EFKA (the Greek social security fund), as well as what you need from a basic technical point of view.<\/p>\n

To sum up, the essential things you need to start your e-shop<\/a> legally are the following:<\/p>\n

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  1. Registration with the tax office and EFKA<\/li>\n
  2. A domain name<\/li>\n
  3. A server to host your files<\/li>\n
  4. The files of your e-shop (built for you by a web design company<\/a> or created by yourself)<\/li>\n
  5. An integration for online payments<\/li>\n
  6. Shipping charges<\/li>\n
  7. Compliance with the GDPR<\/a><\/li>\n<\/ol>\n

    Once you have all of the above, you can start selling your goods online safely and legally.<\/p>\n

    Of course, how well you have set up and built all of the above is a key factor in whether your online shop succeeds or fails.<\/p>\n

    If you would like us to take care of building your e-shop, just click the button below<\/p>\n\t

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    Building an Online Shop<\/h3>\n

    \"e-commerce\"<\/p>\n

    How your online shop is built and presented is extremely important.<\/p>\n

    What matters most is the sense of security and confidence that its presentation and appearance create in a potential customer. Impressing yourself and your customer comes second to that.<\/p>\n

    So how do you get the look of your shop right? Should it be impressive, with effects? Should it be minimal? Should it have lots of colours?<\/p>\n

    The right answer is that it depends on your audience!<\/p>\n

    If your audience is made up of people who are into technology, effects will draw them into your e-shop. If your audience is older, you should keep navigation simple and clear, without unnecessary effects.<\/p>\n

    So good design comes after you have researched your audience!<\/p>\n

    How do I define the audience of my e-shop?<\/h4>\n

    That is the next question everyone asks. The right approach is to look at what you sell. For example, a women’s clothing shop clearly has only women as customers.<\/p>\n

    The next approach is age: which age group of women will mainly buy clothes from the shop.<\/p>\n

    Finally, another approach is whether your clothes are expensive or not.<\/p>\n

    Once we have answered these questions, we can see whether there are interests that define our audience. For example, if we sell women’s sportswear, sport could be one of them.<\/p>\n

    This is a little simplistic, but it is the general rule.<\/p>\n

    Good graphics, images and product descriptions<\/h4>\n

    Many people neglect the product page and the product photos.<\/p>\n

    This is a huge mistake!<\/p>\n

    Photos, and graphics in general, are what make a user choose a product. Make sure you have plenty of photos of each product from different angles and, above all, that they are high resolution and look good!<\/p>\n

    The product description is also extremely important. Give the user or customer as much information about your product as you can.<\/p>\n

    Easy payment and simple shipping<\/h4>\n

    It is very important that payment in your online shop is quick and does not put the customer through any hassle while shopping online. A would-be customer will not spend long on it if paying is difficult, even if the product is already in their basket!<\/p>\n

    Shipping, and a good deal with a courier, are hugely important for the success of your e-shop. Research has shown that e-shops with free shipping are 30% more successful than those without it, even when the shipping cost is built into the product price!<\/p>\n

    How will my e-shop sell?<\/h2>\n

    This is the most important question, and it is where you should focus most of your effort and invest most of your budget.<\/p>\n

    It is great to have a simple, beautiful e-shop<\/a>, but what if nobody sees it?<\/p>\n

    To put it in simpler terms, with a simple example, imagine there are 2 shops. The first is terrible and expensive but sits in the centre of New York, while the second has very low prices and is beautiful but sits on top of a mountain with 100 residents. Which one do you think will be more successful?<\/p>\n

    There is only one answer to this<\/p>\n

    Proper e-shop promotion and a marketing plan<\/h3>\n

    \"Online<\/a><\/p>\n

    Promoting a website or e-shop<\/a> and increasing its visitors is a subject that countless articles have been written about.<\/p>\n

    In general, the advertising options for your online shop are the following<\/p>\n