{"id":15238,"date":"2023-08-08T11:29:19","date_gmt":"2023-08-08T09:29:19","guid":{"rendered":"https:\/\/web-mate.gr\/wordpress-seo-problems\/"},"modified":"2026-10-29T13:32:33","modified_gmt":"2026-10-29T11:32:33","slug":"wordpress-seo-problems","status":"publish","type":"post","link":"https:\/\/web-mate.gr\/en\/wordpress-seo-problems\/","title":{"rendered":"The Top SEO Problems on WordPress Websites"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">SEO (Search Engine Optimization) is an important factor in the success of WordPress websites. Good SEO practice helps increase a website\u2019s visibility in search engine results and improves the user experience. However, <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/\">WordPress<\/a> websites can run into certain SEO problems. Below we look at the top SEO problems that WordPress website owners need to deal with.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h4>Contents<\/h4><nav><ul><li class=\"\"><a href=\"#why-seo-matters-for-wordpress-websites\">Understand why SEO matters for WordPress websites<\/a><ul><li class=\"\"><a href=\"#factors-that-affect-seo-on-a-wordpress-website\">Which factors affect SEO on a WordPress website<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#core-web-vitals-and-their-role-in-seo\">Core Web Vitals and their role in SEO<\/a><\/li><li class=\"\"><a href=\"#understanding-core-web-vitals-and-how-they-affect-seo\">Understanding Core Web Vitals and how they affect SEO<\/a><\/li><li class=\"\"><a href=\"#how-to-pass-core-web-vitals-on-a-wordpress-website\">How to pass Core Web Vitals on a WordPress website<\/a><\/li><li class=\"\"><a href=\"#page-load-speed-optimisation\">Page load speed optimisation<\/a><ul><li class=\"\"><a href=\"#the-role-of-load-speed-in-seo\">The role of load speed in SEO<\/a><ul><li class=\"\"><a href=\"#strategies-for-improving-page-load-speed-on-wordpress-websites\">Strategies for improving page load speed on WordPress websites<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"\"><a href=\"#managing-changed-urls\">Managing changed URLs<\/a><ul><li class=\"\"><a href=\"#how-to-manage-url-changes-on-a-wordpress-website\">How to manage URL changes on a WordPress website<\/a><\/li><li class=\"\"><a href=\"#how-to-fix-problems-with-changed-urls\">How to fix problems with changed URLs<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#permalink-optimisation\">Permalink optimisation<\/a><ul><li class=\"\"><a href=\"#understanding-the-role-of-permalinks-in-seo\">Understanding the role of permalinks in SEO<\/a><\/li><li class=\"\"><a href=\"#strategies-for-optimising-permalinks-on-a-wordpress-website\">Strategies for optimising permalinks on a WordPress website<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#internal-linking-optimisation\">Internal linking optimisation<\/a><ul><li class=\"\"><a href=\"#how-to-optimise-internal-linking-on-a-wordpress-website\">How to optimise internal linking on a WordPress website<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#using-compression-and-caching\">Using compression and caching<\/a><\/li><li class=\"\"><a href=\"#image-optimisation\">Image optimisation<\/a><ul><li class=\"\"><a href=\"#how-to-optimise-images-to-improve-seo\">How to optimise images to improve SEO<\/a><ul><li class=\"\"><a href=\"#tools-and-techniques-for-image-optimisation-on-a-wordpress-website\">Tools and techniques for image optimisation on a WordPress website<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"\"><a href=\"#understanding-site-structure-and-the-sitemap\">Understanding site structure and the sitemap<\/a><ul><li class=\"\"><a href=\"#why-site-structure-matters-for-seo\">Why site structure matters for SEO<\/a><ul><li class=\"\"><a href=\"#how-to-create-an-optimal-site-structure-and-sitemap-on-a-wordpress-website\">How to create an optimal site structure and sitemap on a WordPress website<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-seo-matters-for-wordpress-websites\">Understand why SEO matters for WordPress websites<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO matters for <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/\">WordPress<\/a> websites because it helps them rank in search engine results, bringing more visibility and traffic. A properly optimised <a href=\"https:\/\/web-mate.gr\/en\/wordpress-categories-vs-tags-seo\/\" data-type=\"post\" data-id=\"10737\">WordPress<\/a> site can attract more visitors and raise the profile of your brand and your articles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"factors-that-affect-seo-on-a-wordpress-website\">Which factors affect SEO on a WordPress website<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Many factors affect SEO on a WordPress website. The most important include:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li> <span style=\"font-family: MetaBookGreek-Roman; font-size: 17px; background-color: var(--wp--preset--color--background); color: var(--wp--preset--color--foreground);\">Content optimisation: Choosing the right keywords and creating quality content play a decisive role in improving SEO.<\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: MetaBookGreek-Roman; font-size: 17px; background-color: var(--wp--preset--color--background); color: var(--wp--preset--color--foreground);\">Load speed: Fast page load times improve the user experience and have a positive effect on SEO.<\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: MetaBookGreek-Roman; font-size: 17px; background-color: var(--wp--preset--color--background); color: var(--wp--preset--color--foreground);\">URL structure: SEO-friendly URLs make it easier for search engines to find and understand your content.<\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: MetaBookGreek-Roman; font-size: 17px; background-color: var(--wp--preset--color--background); color: var(--wp--preset--color--foreground);\">Heading tags and meta tags: Using heading tags (H1, H2, etc.) and meta tags correctly improves how your content is organised and how easily it can be found.<\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: MetaBookGreek-Roman; font-size: 17px; background-color: var(--wp--preset--color--background); color: var(--wp--preset--color--foreground);\">Internal linking: Linking the pages of your website to each other helps strengthen SEO and makes navigation easier for users.<\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: MetaBookGreek-Roman; font-size: 17px; background-color: var(--wp--preset--color--background); color: var(--wp--preset--color--foreground);\">Work beyond the content itself: Optimising structured data, load speed and mobile responsiveness also matters for SEO.<\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: MetaBookGreek-Roman; font-size: 17px; background-color: var(--wp--preset--color--background); color: var(--wp--preset--color--foreground);\">Traffic analysis: Using analytics tools such as Google Analytics 4 helps you track your website\u2019s performance and improve its SEO.<\/span> <\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">In general, optimising a <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/\">WordPress<\/a> website involves fixing technical problems and applying <a href=\"https:\/\/web-mate.gr\/en\/wordpress-categories-vs-tags-seo\/\" data-type=\"post\" data-id=\"10737\">SEO<\/a> best practices to improve visibility and performance in search engines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"core-web-vitals-and-their-role-in-seo\">Core Web Vitals and their role in SEO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Core Web Vitals are a set of metrics that assess the user experience on a website. They measure how fast the page loads, how quickly it responds when users interact with it, and how stable the page stays while they use it. Core Web Vitals have become important factors for <a href=\"https:\/\/web-mate.gr\/en\/chatgpt-for-seo\/\" data-type=\"post\" data-id=\"10727\">SEO<\/a>, as search engines push website owners to improve these metrics and give users a better experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"understanding-core-web-vitals-and-how-they-affect-seo\">Understanding Core Web Vitals and how they affect SEO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To understand <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9205520?hl=en\" target=\"_blank\" rel=\"noopener\">Core Web Vitals<\/a> and their role in SEO, let\u2019s look at each metric:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li> <span style=\"font-family: MetaBookGreek-Roman; font-size: 17px; background-color: var(--wp--preset--color--background); color: var(--wp--preset--color--foreground);\">Largest Contentful Paint (LCP): This metric measures how long it takes for the largest piece of content on the page to load. A fast LCP is important for a good user experience and is one of the main Core Web Vitals.<\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: MetaBookGreek-Roman; font-size: 17px; background-color: var(--wp--preset--color--background); color: var(--wp--preset--color--foreground);\">Interaction to Next Paint (INP): This metric measures how quickly the website responds to user interactions, such as clicks or typing. It replaced First Input Delay (FID) as a Core Web Vital in March 2024. A low INP is important to make sure users can interact with your website comfortably.<\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: MetaBookGreek-Roman; font-size: 17px; background-color: var(--wp--preset--color--background); color: var(--wp--preset--color--foreground);\">Cumulative Layout Shift (CLS): This metric measures how much the elements on the page move around while the user is browsing. A low CLS is important to prevent unexpected layout changes that can confuse users.<\/span> <\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">All in all, by optimising your <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9205520?hl=en\" target=\"_blank\" rel=\"noopener\">Core Web Vitals<\/a> metrics, you can improve the user experience and make your website easier to find in search.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-pass-core-web-vitals-on-a-wordpress-website\">How to pass Core Web Vitals on a WordPress website<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To make sure your website passes the Core Web Vitals assessment, follow the tips below:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li> <span style=\"font-family: MetaBookGreek-Roman; font-size: 17px; background-color: var(--wp--preset--color--background); color: var(--wp--preset--color--foreground);\">Optimise your images: Compress images to a maximum of 200KB, or even less, to reduce page load time.<\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: MetaBookGreek-Roman; font-size: 17px; background-color: var(--wp--preset--color--background); color: var(--wp--preset--color--foreground);\">Choose the right hosting provider: Avoid hosts with names like \u201cBlue\u201d or \u201cGator\u201d and invest in a host such as BigScoots or Agathon for better performance.<\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: MetaBookGreek-Roman; font-size: 17px; background-color: var(--wp--preset--color--background); color: var(--wp--preset--color--foreground);\">Use a CDN: A global content delivery network spreads your files across many servers around the world and serves them from the location closest to the user. Cloudflare is a good choice for this.<\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: MetaBookGreek-Roman; font-size: 17px; background-color: var(--wp--preset--color--background); color: var(--wp--preset--color--foreground);\">Choose a quality theme: Use a high-quality theme such as Genesis, Feast, Kadence or Astra for the best performance.<\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: MetaBookGreek-Roman; font-size: 17px; background-color: var(--wp--preset--color--background); color: var(--wp--preset--color--foreground);\">Use system fonts: Custom fonts can look impressive, but \u201csystem fonts\u201d load faster. If you must use custom fonts, limit how many you use and load them asynchronously.<\/span> <\/li>\n\n\n\n<li> <span style=\"font-family: MetaBookGreek-Roman; font-size: 17px; background-color: var(--wp--preset--color--background); color: var(--wp--preset--color--foreground);\">Comments: Splitting comments across several pages reduces page size and increases speed. Show up to 20 comments per page, with the most recent first.<\/span> <\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">By applying these tips, you can pass the Core Web Vitals assessment and improve your website\u2019s SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"page-load-speed-optimisation\">Page load speed optimisation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Page load speed is one of the top SEO problems on <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/\">WordPress<\/a> websites. A slow-loading page can harm the user experience and reduce the website\u2019s credibility and how well search engines rate it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-role-of-load-speed-in-seo\">The role of load speed in SEO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Page load speed is an important factor for SEO. Search engines prefer websites that load quickly, as they give users a better experience. Fast <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/\">websites<\/a> are also more likely to rank high in the search results.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"strategies-for-improving-page-load-speed-on-wordpress-websites\">Strategies for improving page load speed on WordPress websites<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">There are various strategies you can adopt to improve your website\u2019s page load speed. Some of them include:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Images:<\/b> Compress your images to reduce their size and improve load speed. Also use caching plugins to store images in the cache.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Hosting:<\/b> Choose reliable web hosting that offers speed and performance. Avoid hosting that causes delays and problems when your <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/\">website<\/a> loads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Content:<\/b> Use content that loads quickly, such as modern image formats like WebP .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the top page speed problems on <a href=\"https:\/\/web-mate.gr\/en\/wordpress-website-development\/\" data-type=\"post\" data-id=\"9482\">WordPress websites<\/a> are a slow Largest Contentful Paint (LCP), unexpected layout shifts (CLS) and slow responsiveness to user interactions (INP, which replaced FID in March 2024).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By improving page load speed on <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/\">WordPress<\/a> websites, you can improve the user experience and your website\u2019s performance in search engines. Don\u2019t neglect this important part of SEO, and keep working on your website\u2019s load speed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"managing-changed-urls\">Managing changed URLs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Managing changed URLs is one of the main SEO problems faced by owners of <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/\">WordPress<\/a> websites. Changed URLs come from editing or changing the URLs of the site\u2019s posts or pages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you change a URL, it is important to handle the change properly to keep your website\u2019s SEO value. Failing to manage changed URLs can lead to broken links, 404 errors and other problems that can affect your website\u2019s ranking in search engine results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To manage URL changes on a <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/\">WordPress<\/a> website, you can follow the steps below:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-manage-url-changes-on-a-wordpress-website\">How to manage URL changes on a WordPress website<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Use a redirect plugin: A redirect plugin, such as Redirection or Yoast SEO, can help you create redirects from the old URLs to the new ones. You can create redirects manually or use the plugin\u2019s automatic redirect detection.<\/li>\n\n\n\n<li>Update internal links: Once the redirects are in place, it is important to update any internal links in your website\u2019s content so that they point to the new URLs. You can do this by editing the posts or pages in the editor.<\/li>\n\n\n\n<li>Check the status of the redirects: Once the redirects are in place, it is important to check them to confirm that they work properly and that there are no errors. You can check them with a redirect plugin or by reviewing the .htaccess file.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-fix-problems-with-changed-urls\">How to fix problems with changed URLs<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you run into problems with changed URLs in <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/\">WordPress<\/a>, there are a few steps you can take to deal with them:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Reset the URLs: You can try resetting the URLs of the posts or pages that have problems. You can do this by editing their details in the editor.<\/li>\n\n\n\n<li>Check redirecting URLs: Check whether any redirecting URLs are causing errors or broken links. You can edit them through a redirect plugin or by editing the .htaccess file.<\/li>\n\n\n\n<li>Contact technical support: If you cannot fix the problem with changed URLs yourself, it is better to turn to WordPress support channels or a specialist for help.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">By including these fixes in the way you manage changed URLs on your <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/\">website<\/a>, you can improve its <a href=\"https:\/\/web-mate.gr\/en\/what-is-seo\/\" data-type=\"post\" data-id=\"9594\">SEO<\/a> performance and help it rank higher in search engine results.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/08\/problems-of-seo-in-wordpress.jpg\" alt=\"SEO problems in WordPress\" class=\"wp-image-10719\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/08\/problems-of-seo-in-wordpress.jpg 1000w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/08\/problems-of-seo-in-wordpress-300x200.jpg 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/08\/problems-of-seo-in-wordpress-768x511.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"permalink-optimisation\">Permalink optimisation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Permalinks are the URLs of the pages on a WordPress website. They make an important contribution to <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/website-seo-on-google\/\" data-type=\"yphresia\" data-id=\"9236\">SEO<\/a>, as they affect how search engines recognise and index your pages. It is important to optimise the permalinks on your website for the best performance in search results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"understanding-the-role-of-permalinks-in-seo\">Understanding the role of permalinks in SEO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Permalinks help search engines understand the content and structure of a <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/\">website<\/a>. Permalinks should be reader-friendly and contain relevant keywords that represent the content of the page. This helps improve <a href=\"https:\/\/web-mate.gr\/en\/wordpress-categories-vs-tags-seo\/\" data-type=\"post\" data-id=\"10737\">SEO<\/a> and increase visibility in search engines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"strategies-for-optimising-permalinks-on-a-wordpress-website\">Strategies for optimising permalinks on a WordPress website<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Below are some strategies you can adopt to optimise the permalinks on your <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/\">WordPress<\/a> website:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Choose an SEO-friendly URL structure: Choose a URL structure that includes relevant keywords and is easy for readers to read. For example, instead of this: https:\/\/example.com\/?p=123, choose something like this: https:\/\/example.com\/permalink-optimisation.<\/li>\n\n\n\n<li>Use keywords in your permalinks: Include relevant keywords in your permalinks that represent the content of the page. For example, instead of this: https:\/\/example.com\/2023\/01\/01\/sample-post, choose something like this: https:\/\/example.com\/seo-tips-guides\/sample-post.<\/li>\n\n\n\n<li>Avoid complicated permalinks: It is good practice to avoid very long permalinks that contain lots of categories or dates. These can make it harder for search engines to interpret the content of the page.<\/li>\n\n\n\n<li>Replace old permalinks with new ones: If you move content from an old page to a new one, make sure you create a redirect (internal permalink redirect) from the old page to the new one. This helps preserve your website\u2019s SEO value.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">To conclude, optimising the permalinks on your website is important for increasing visibility in search engines and improving SEO. By following the strategies above, you can make sure the permalinks on your website are SEO-friendly and help increase the number of visits to your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"internal-linking-optimisation\">Internal linking optimisation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Internal linking<\/b> is an important part of SEO for <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/\">WordPress<\/a> websites. With internal linking you can create links between the different pages of your site, helping both users and search engine crawlers move around and reach information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Common practices for optimising internal linking include:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Choosing suitable anchor text: Choose descriptive text that reflects the content of the destination page. This helps both users and search engine crawlers understand what they can expect to find behind the link.<\/li>\n\n\n\n<li>Linking related pages: Try to create links between pages that have related content and can give users additional information.<\/li>\n\n\n\n<li>Avoid overusing internal links: Too many internal links can become annoying for users and affect their experience on the website. Avoid overdoing it and use internal links in moderation.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-optimise-internal-linking-on-a-wordpress-website\">How to optimise internal linking on a WordPress website<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To optimise internal linking on a <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/\">WordPress<\/a> website, you can follow the steps below:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Analyse your website\u2019s structure: Before you start creating internal links, analyse the structure of your website and plan the links in a way that is logical and easy for users to follow.<\/li>\n\n\n\n<li>Use a plugin to manage internal linking: There are many plugins for managing internal links in WordPress. Look for a plugin that lets you add internal links to chosen words or phrases in your content.<\/li>\n\n\n\n<li>Refresh your internal links: Check the existing internal links on your website and make sure they are up to date. Fix links that point to wrong or non-existent pages.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Internal linking can help your website gain more recognition and increase its visibility in search engine results.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/08\/wordpress-seo-webmate-.jpg\" alt=\"SEO problems that WordPress can hide\" class=\"wp-image-10721\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/08\/wordpress-seo-webmate-.jpg 1000w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/08\/wordpress-seo-webmate--300x225.jpg 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/08\/wordpress-seo-webmate--768x576.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"using-compression-and-caching\">Using compression and caching<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To improve the performance of your <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/\">WordPress<\/a> website, it is important to use compression and caching. Compression lets you reduce the size of your files and cut your website\u2019s load time. Caching, on the other hand, lets you store your website\u2019s pages and serve them from a data centre in the user\u2019s area, reducing load time and improving the user experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/\">WordPress<\/a>, you can set up compression and caching with plugins such as WP Super Cache and W3 Total Cache. These plugins let you configure your compression and caching preferences and improve your website\u2019s performance. Some of the best practices for compression and caching on a WordPress website include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enable Gzip compression: Gzip compression reduces the size of the CSS, JavaScript and HTML files sent to the user\u2019s browser, cutting load time. Plugins such as WP Super Cache and W3 Total Cache offer easy options for enabling Gzip compression.<\/li>\n\n\n\n<li>Set a cache expiry time: You can set a cache expiry time for your website\u2019s pages, so that they do not need to be loaded again on every visit. You can do this through caching plugins such as WP Super Cache and W3 Total Cache<\/li>\n\n\n\n<li>Use a Content Delivery Network (CDN): A CDN stores your website\u2019s files on many servers around the world and serves them from the location closest to the user. This reduces load time and improves performance. Cloudflare is a good choice of CDN.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With these practices, you can improve the performance of your WordPress website and offer a better user experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"image-optimisation\">Image optimisation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Image optimisation is one of the most important SEO problems to tackle on a WordPress website. Large images can slow down your website\u2019s load time, giving users a poor experience and reducing visibility in search engines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-optimise-images-to-improve-seo\">How to optimise images to improve SEO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To optimise your images on a <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/\">WordPress<\/a> website, you can use the following techniques and useful tools:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-family: MetaBookGreek-Roman; font-size: 17px; background-color: var(--wp--preset--color--background); color: var(--wp--preset--color--foreground);\">Image compression: Use an image compression tool to reduce the size of your images without losing quality. You can use tools such as TinyPNG or ImageOptim.<\/span> <\/li>\n\n\n\n<li><span style=\"font-family: MetaBookGreek-Roman; font-size: 17px; background-color: var(--wp--preset--color--background); color: var(--wp--preset--color--foreground);\">Use the right image size: Before you upload an image to your website, make sure it has the dimensions it needs on the page. If necessary, resize the image before uploading it.<\/span> <\/li>\n\n\n\n<li><span style=\"font-family: MetaBookGreek-Roman; font-size: 17px; background-color: var(--wp--preset--color--background); color: var(--wp--preset--color--foreground);\">Optimise the file name: Give the image file a descriptive name that contains relevant keywords about the content of the image.<\/span><\/li>\n\n\n\n<li><span style=\"font-family: MetaBookGreek-Roman; font-size: 17px; background-color: var(--wp--preset--color--background); color: var(--wp--preset--color--foreground);\">Alternative text (alt text): Add alternative text to every image you upload. This text describes the image to search engines and to users with disabilities who use screen readers. Make sure the alt text contains relevant keywords and describes the content of the image accurately.<\/span> <\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"tools-and-techniques-for-image-optimisation-on-a-wordpress-website\">Tools and techniques for image optimisation on a WordPress website<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">To optimise the images on your WordPress website, you can use various tools and techniques. Here are some you can use:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><p>Image compression tools: Use image compression tools such as Smush or EWWW Image Optimizer to reduce the size of your images.<\/p><\/li>\n\n\n\n<li><span style=\"font-family: MetaBookGreek-Roman; font-size: 17px; background-color: var(--wp--preset--color--background); color: var(--wp--preset--color--foreground);\">Use a CDN: Choose a CDN (content delivery network) such as Cloudflare to store your images on servers around the world and deliver them to users from the closest location.<\/span> <\/li>\n\n\n\n<li><p>Use lazy loading : Turn on lazy loading so that images load only when they become visible on the user\u2019s screen. This helps reduce page load time.<\/p> <\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Optimising the images on your website is important for improving SEO and giving users the best possible experience. Follow these techniques and use the right tools to get the best results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"understanding-site-structure-and-the-sitemap\">Understanding site structure and the sitemap<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To get the best <a href=\"https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization\" target=\"_blank\" rel=\"noopener\">SEO<\/a> performance for your WordPress website, it is important to understand your site\u2019s structure and to create a sitemap.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"why-site-structure-matters-for-seo\">Why site structure matters for SEO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your site structure is the way you organise and link the different pages of your site. A good site structure helps search engines crawl and index your pages more effectively. A good site structure also makes navigation easier for your users and helps them find the information they need.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"how-to-create-an-optimal-site-structure-and-sitemap-on-a-wordpress-website\">How to create an optimal site structure and sitemap on a WordPress website<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">To create an optimal site structure on a <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/\">WordPress<\/a> website, follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Analyse the subject matter of your website and the main topics you will cover.<\/li>\n\n\n\n<li>Create a site structure that groups your pages by topics and subtopics.<\/li>\n\n\n\n<li>Use categories and tags to organise your pages within the site structure.<\/li>\n\n\n\n<li>Create an XML sitemap and submit it to search engines.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">An XML sitemap is a file that contains information about the pages of your site, including their URLs and when they were last updated. This sitemap helps search engines crawl and index your pages more effectively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With careful planning and a well-thought-out <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/\" data-type=\"URL\" data-id=\"https:\/\/web-mate.gr\/en\/yphresies\/\">site structure<\/a>, you can improve your website\u2019s credibility and performance in search engines. This will help you increase your website\u2019s visibility and traffic, and improve the experience of your users.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO (Search Engine Optimization) is an important factor in the success of WordPress websites. Good SEO practice helps increase a website\u2019s visibility in search engine results and improves the user experience. However, WordPress websites can run into certain SEO problems. Below we look at the top SEO problems that WordPress website owners need to deal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10720,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","rank_math_title":"The Top SEO Problems on WordPress Websites | WebMate","rank_math_description":"The top SEO problems WordPress website owners face, from Core Web Vitals and speed to permalinks, images and site structure, and how to fix them.","rank_math_focus_keyword":"wordpress seo problems"},"categories":[235,239],"tags":[],"class_list":["post-15238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-website-promotion","category-wordpress-en"],"_links":{"self":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/15238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/comments?post=15238"}],"version-history":[{"count":1,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/15238\/revisions"}],"predecessor-version":[{"id":15436,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/15238\/revisions\/15436"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media\/10720"}],"wp:attachment":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media?parent=15238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/categories?post=15238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/tags?post=15238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}