{"id":15227,"date":"2023-02-22T12:24:37","date_gmt":"2023-02-22T10:24:37","guid":{"rendered":"https:\/\/web-mate.gr\/eshop-care-orchid\/"},"modified":"2026-10-29T13:31:55","modified_gmt":"2026-10-29T11:31:55","slug":"eshop-care-orchid","status":"publish","type":"post","link":"https:\/\/web-mate.gr\/en\/eshop-care-orchid\/","title":{"rendered":"Caring for your e-shop and an orchid"},"content":{"rendered":"\n

At the WebMate office we have 3 orchids that we look after every day so that they don’t wilt. Looking at the orchids, we realised there is no better example of the kind of care an e-shop<\/a> needs too. <\/p>\n\n\n\n

E-shop maintenance and orchid care<\/h2>\n\n\n\n
\"e-shop<\/figure>\n\n\n\n

Orchids need watering very often (at least 1\u20132 times a week in the winter months and 2\u20133 times in the summer). The same goes for your e-shop. Of course, you don’t water an e-shop. You look after it, every single day, far more often than once or twice a week. <\/p>\n\n\n\n

By looking after it, we mean maintaining the e-shop as a shop (managing and adding products) and also its wider ecosystem. That ecosystem covers everything from your ads on social networks and search networks to writing articles and social media posts.<\/p>\n\n\n\n

Your e-shop should be looked after daily, so that this care turns into results. The end result we aim for in every e-shop is sales<\/a> , though it can also be another kind of lead, such as a newsletter sign-up. <\/p>\n\n\n\n

Location plays a big part!<\/h3>\n\n\n\n

At first we had been told that orchids are indoor plants. So we put them on a table to brighten up our office. After a while, though, even though we were watering them, the orchids wilted and stopped flowering. We tried everything to “bring them back to life”, but nothing worked.<\/p>\n\n\n\n

What finally made the difference was this: although the orchid is an indoor plant, it also needs sunlight so that it can photosynthesise. The right spot made all the difference, and little by little our orchids grew new flowers. <\/p>\n\n\n\n

Finding the ideal spot, where our orchids would brighten up the office and also flower, took time, but in the end it gives us the best result.<\/p>\n\n\n\n

Positioning your e-shop correctly and how it leads to success<\/h3>\n\n\n\n

You may well ask what this has to do with your own e-shop<\/a>. The answer is long, and it matters a lot!<\/p>\n\n\n\n

Your online shop needs to be “positioned” in the right spot so that it can flourish. <\/p>\n\n\n\n

By positioned, we mean that your potential customers should be able to find it, and its products, when they search on search engines. <\/p>\n\n\n\n

The simplest thing you can do for your e-shop is to list its products in Google Merchant Center <\/a>and so gain a free source of visitors. <\/p>\n\n\n\n

On top of that, the customers most likely to buy from you should see your ads more often. For example, if you sell children’s shoes, it helps your e-shop when a parent with a young child sees your ads, but it does not help when a grandfather sees them (he is less likely to buy shoes for his grandchild).<\/p>\n\n\n\n

Who is your audience, so that your ads are placed correctly?<\/h3>\n\n\n\n
\"e-shop<\/figure>\n\n\n\n

When we start running ads for a client who has a physical shop, we ask them who their most typical customer is. <\/p>\n\n\n\n

99% of the time the answer is that everyone is a potential customer of the physical shop. That isn’t really true, though, because what we are looking for is the customer most likely to buy from our e-shop<\/a>, out of all the possible ones. <\/p>\n\n\n\n

An example with perfumes <\/h4>\n\n\n\n

For example, in a perfume shop the most likely buyer is a woman who takes an interest in looking after herself and in cosmetics in general. This woman is also more likely to be under 55. <\/p>\n\n\n\n

Then, if we are talking about refill (bulk) perfumes, we might test an audience that does not like expensive brands such as Armani. You may ask: is there no chance that someone who likes expensive brands will buy a refill perfume from our e-shop? <\/p>\n\n\n\n

Of course there is, but if our advertising costs us 10 euros more per sale for them, then we should obviously exclude them!<\/p>\n\n\n\n

Don’t be afraid to cut a branch off your orchid<\/h2>\n\n\n\n

At one point a branch on one of our orchids wilted. We looked it up and read that we should cut it off, so that the whole plant grows stronger and does better. That is what we did, and in the end new branches with new flowers appeared!<\/p>\n\n\n\n

You need to do the same with your e-shop. If something in your e-shop isn’t working, change it. If a product category isn’t performing in your e-shop, it doesn’t need to stay there just for the sake of it. If a feature of your e-shop is causing problems, it should be changed or even removed, even if you consider it very important for your online shop<\/a>.<\/p>\n\n\n\n

With this article we want to help you see that building an e-shop, and running it in general, is no simple matter. At WebMate, as well as building your e-shop <\/a>properly, we will give you guidance and solutions for running your online shop.<\/p>\n\n\n\n

<\/div>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

At the WebMate office we have 3 orchids that we look after every day so that they don’t wilt. Looking at the orchids, we realised there is no better example of the kind of care an e-shop needs too. E-shop maintenance and orchid care Orchids need watering very often (at least 1\u20132 times a week […]<\/p>\n","protected":false},"author":1,"featured_media":9669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","rank_math_title":"E-shop Care Lessons from an Orchid | WebMate","rank_math_description":"What caring for an orchid teaches about running an e-shop: daily care, the right positioning, the right audience and cutting what fails. Read more.","rank_math_focus_keyword":"e-shop maintenance"},"categories":[240],"tags":[],"class_list":["post-15227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-shop-en"],"_links":{"self":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/15227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/comments?post=15227"}],"version-history":[{"count":1,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/15227\/revisions"}],"predecessor-version":[{"id":15425,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/15227\/revisions\/15425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media\/9669"}],"wp:attachment":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media?parent=15227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/categories?post=15227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/tags?post=15227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}