{"id":15221,"date":"2025-12-31T19:13:50","date_gmt":"2025-12-31T17:13:50","guid":{"rendered":"https:\/\/web-mate.gr\/email-marketing-statistics\/"},"modified":"2026-10-29T13:31:32","modified_gmt":"2026-10-29T11:31:32","slug":"email-marketing-statistics","status":"publish","type":"post","link":"https:\/\/web-mate.gr\/en\/email-marketing-statistics\/","title":{"rendered":"Email marketing statistics"},"content":{"rendered":"\n

Analysing your email marketing statistics<\/strong> helps you spot opportunities to improve. Knowing whether youremail marketing<\/a><\/strong> strategy is paying off starts with a simple but crucial comparison: where you stand against the market average. According to 2025 data, the average open rate across all industries is roughly 20\u201327%<\/strong> and the click-through rate (CTR) is 2\u20133%<\/strong>. The figures vary noticeably depending on the source and the method, mainly because Apple Mail Privacy Protection records opens that never actually happened. If your email marketing<\/a> campaigns fall short of these numbers, it is a sign that you need to review your content, your subject lines or the quality of your newsletter mailing list straight away.<\/p>\n\n\n\n

These statistics matter for more than the numbers themselves: they reveal the quality of your relationship with your audience. In modern digital marketing, where competition in the inbox is huge, knowing your industry’s benchmarks is the first step towards improving your ROI (return on investment). For example, while an online shop may count a 20% open rate as a success, a B2B services company often aims for more than 30% before it considers a campaign effective. On top of that, factors such as sending frequency and the use of automation can raise engagement rates by 50% or more, showing that a targeted approach beats mass communication.<\/p>\n\n\n\n

Email marketing averages across all industries (2025\u20132026 data)<\/h2>\n\n\n\n
Email KPI<\/th>Open rate<\/th>Click rate<\/th>Unsubscribes<\/th>Soft bounce<\/th>Hard bounce<\/th><\/tr><\/thead>
Overall<\/td>30.22%<\/td>3.52%<\/td>1%<\/td>3.52%<\/td>0.39%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
\"email<\/figure>\n\n\n
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What is a soft bounce?<\/h3>\n
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It is a temporary failure to deliver the email. It usually happens because the recipient’s mailbox is full. The system will try to send it again later<\/p>\n\n<\/div>\n<\/div>\n

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What is a hard bounce?<\/h3>\n
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It is a permanent delivery failure. The email address is wrong or no longer exists. You should remove this contact from your list straight away.<\/p>\n\n<\/div>\n<\/div>\n

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What is open rate?<\/h3>\n
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It is the percentage of recipients who opened your email. It mainly shows whether the subject line and the sender name were convincing. Note: with Apple Mail Privacy Protection, many opens are recorded automatically, so open rate is now best read as a trend indicator.<\/p>\n\n<\/div>\n<\/div>\n

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What is click-through rate?<\/h3>\n
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It is the percentage of recipients who clicked a link in the email. It shows whether the content and the offer persuaded them to take the next step. It is a more reliable metric than open rate, because Apple MPP does not affect it.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

Now that we have covered the basic numbers and terms, let’s look at the data in more detail. <\/p>\n\n\n\n

Contents<\/h2>