{"id":15196,"date":"2023-02-22T12:24:37","date_gmt":"2023-02-22T10:24:37","guid":{"rendered":"https:\/\/web-mate.gr\/what-is-remarketing\/"},"modified":"2026-10-29T13:29:39","modified_gmt":"2026-10-29T11:29:39","slug":"what-is-remarketing","status":"publish","type":"post","link":"https:\/\/web-mate.gr\/en\/what-is-remarketing\/","title":{"rendered":"Boost your sales with remarketing: what it is and how it works"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Imagine visiting an e-shop or a business website just once and then seeing it everywhere you go, on every news or information site you visit. That is <strong>remarketing, also known as retargeting,<\/strong> in action!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a remarketing strategy, you can create &#8220;reminder&#8221; ads aimed directly at the people who visited your website. Whether or not they completed a purchase, as soon as they leave your site your ads start appearing in various places they visit online every day. This clever technique keeps your brand on their mind and increases the chances that they come back and complete their purchase.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Remarketing &amp; retargeting: what it is and how it works<\/h2><nav><ul><li class=\"\"><a href=\"#faq-question-1584258589398\">What is remarketing?<\/a><\/li><li class=\"\"><a href=\"#faq-question-1584258740749\">Why do remarketing?<\/a><\/li><li class=\"\"><a href=\"#remarketing-examples\">Examples of this kind of campaign<\/a><ul><li class=\"\"><a href=\"#how-remarketing-works\">How does it work?<\/a><\/li><li class=\"\"><a href=\"#main-types-of-remarketing\">What are the main types?<\/a><ul><li class=\"\"><a href=\"#simple-remarketing\">Simple remarketing<\/a><\/li><li class=\"\"><a href=\"#dynamic-remarketing\">Dynamic Remarketing<\/a><\/li><li class=\"\"><a href=\"#video-remarketing\">Video Remarketing<\/a><\/li><li class=\"\"><a href=\"#email-list-rermarketing\">Email list retargeting<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"\"><a href=\"#tips-for-your-remarketing-campaign\">Tips for getting the most from your retargeting campaign<\/a><\/li><li class=\"\"><a href=\"#why-remarketing-is-the-best-method\">Why retargeting is the best method<\/a><\/li><li class=\"\"><a href=\"#offline-remarketing\">Offline retargeting strategies<\/a><\/li><li class=\"\"><a href=\"#remarketing-strategies\">Remarketing strategies<\/a><ul><li class=\"\"><a href=\"#why-remarketing-can-fail\">What is the biggest problem for people running remarketing, and why can it fail?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1584258589398\" class=\"rank-math-list-item\">\n<h2 class=\"rank-math-question \">What is remarketing?<\/h2>\n<div class=\"rank-math-answer \">\n\n<p>Remarketing is the method of showing ads to users for a product or service they have already looked at.  For example, if a user visited our e-shop and looked at a keyboard, we keep showing them ads for that keyboard for a period we choose, or until they buy it!<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1584258740749\" class=\"rank-math-list-item\">\n<h2 class=\"rank-math-question \">Why do remarketing?<\/h2>\n<div class=\"rank-math-answer \">\n\n<p>Remarketing can increase our sales dramatically. Only around 5% of people will buy straight away after interacting with a display ad; the other 95%, if they buy at all, will buy at some point in the future. With retargeting we remind them of our product and give them the chance to buy from our shop later on.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"remarketing-examples\">Examples of this kind of campaign<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To give an offline example, think about the following scenario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When someone is 14, they keep looking at motorbikes and thinking about which one they will buy, but of course they cannot buy one yet, first and foremost because they are not allowed to. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once they get their licence, though, they can. What can happen in the meantime is that, until they turn 18, they keep seeing the motorbike they like, so that when they are ready, the sale happens. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The example above is a simple one that spans many years, but we are trying to help you understand what you can achieve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another example is when someone is looking for a car to buy. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They will certainly look at lots of cars from lots of different dealers, to compare them and see which one they like. If you sell cars and you keep showing them the car they were interested in, with an attractive ad, you greatly increase the chance that they buy it from you!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exactly the same applies to online <strong>retargeting<\/strong>. Users who have shown interest in a particular product or service but, for whatever reason, have not bought it, need to keep seeing it until they are ready to buy. That is what remarketing adds to your strategy, and 30% of your advertising budget should go to it. Let&#8217;s watch a video about it<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u03a0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03c7\u03c1\u03c5\u03c3\u03cc\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b1\u03c2 70-30 \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/s3CnoV16_4U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-remarketing-works\">How does it work?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/remarketing-google-facebook.jpg\" alt=\"Remarketing on Facebook, Instagram and Google\" class=\"wp-image-1703\" title=\"- Web-Mate\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To run a retargeting campaign, we need to install tracking code on our website. The best-known codes are the <a class=\"rank-math-link\" href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\" target=\"_blank\" rel=\"noopener\">Meta Pixel<\/a> and the <a class=\"rank-math-link\" href=\"https:\/\/support.google.com\/google-ads\/answer\/2476688?hl=en\" target=\"_blank\" rel=\"noopener\">Google Ads remarketing tag<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once this code is installed, we can tell whether a user clicked an ad on one of the popular platforms and what they did on our<a href=\"https:\/\/web-mate.gr\/en\/do-i-need-an-eshop\/\" class=\"rank-math-link\"> e-shop<\/a> or website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, we can also advertise to people who have seen one of our promotions even if we do not have an <a class=\"rank-math-link\" href=\"https:\/\/web-mate.gr\/en\/do-i-need-an-eshop\/\">e-shop<\/a> or website. For example, we can show our ad to users who interacted with our post on Facebook.<\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t<div class=\"button-code\">\n\t<a href=\"\/epikoinwnia\"><div class=\"default-button type-comp2 animate theme-white undefined\"><div class=\"button-background\"><div class=\"left\"><\/div><div class=\"center\"><\/div><div class=\"right\"><\/div><\/div><div class=\"text\">\u039c\u0399\u039b\u0397\u03a3\u03a4\u0395 \u039c\u0391\u0396\u0399 \u039c\u0391\u03a3<\/div><div class=\"plus-icon\"><\/div><\/div><\/a>\n\t<\/div>\n\t\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"main-types-of-remarketing\">What are the main types?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Simple<\/li>\n\n\n\n<li>Dynamic<\/li>\n\n\n\n<li>Video<\/li>\n\n\n\n<li>Email list remarketing<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To go into a bit more detail on the above:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"simple-remarketing\">Simple remarketing<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The technique described here is called remarketing or retargeting, and it is a common and effective digital marketing strategy. Retargeting lets a business &#8220;follow&#8221; users who visited its website or interacted with it on social media or through Google Ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A user who interacted with your business&#8217;s website or ad will see that ad again on other sites they visit, on search engines such as Google, or even on social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This kind of advertising can be very effective, because it is aimed at people who have already shown interest in your business or your products, so they are more likely to buy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"dynamic-remarketing\">Dynamic Remarketing<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Dynamic remarketing is a very effective digital marketing technique. Unlike static retargeting ads, which show the same content to every user, dynamic ads are tailored to each user&#8217;s specific needs and interests.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In practice, the ads a user sees include the products or services they viewed or interacted with on your website. This makes the ad more relevant and personal to the user, which can increase the chances that they come back to your website and buy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clearly, this kind of advertising needs a set of advanced technologies, such as the ability to record what users do on your website and a system that can build ads in real time from that information. Even so, the results can be very impressive<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"video-remarketing\">Video Remarketing<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">This is a specific form of advertising that targets users who have previously interacted with your videos or your YouTube channel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This can include actions such as watching one of your videos, subscribing to your channel, or taking an action (such as a click or a view) on one of your video ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As with the other forms, users who have taken these actions will be shown ads aimed at them when they watch other videos on YouTube or visit other websites that carry Google ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Video remarketing<\/strong> can be a very powerful strategy, because video is a particularly dynamic type of content that can make a stronger impression on users than other media. On top of that, thanks to the wealth of data YouTube collects, you can target your ads very precisely and make them more effective.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"email-list-rermarketing\">Email list retargeting<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Email list retargeting is a technique where you use an email list to show ads to the people on that list.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In practice, the email addresses on your list are matched with users on various platforms, such as Google Ads, Meta (Facebook and Instagram) or LinkedIn, and your ads are shown only to those users. This lets you communicate more effectively with people who have already shown interest in your business or products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Email list retargeting can be a very effective way to increase sales and brand awareness, but you must comply with the laws and regulations on data protection and user privacy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips-for-your-remarketing-campaign\">Tips for getting the most from your retargeting campaign<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create smart lists to show your ads to. For example, we should stop showing our ad once the customer has bought the product. We may also want to give more weight to customers who took a specific action, e.g. Add To Cart<\/li>\n\n\n\n<li>Show specific messages to users depending on how they interacted with you. Create attractive image or text ads and include special offers, and you will reach users who <strong>abandoned their shopping cart <\/strong>and users who only visited your homepage <strong>in different ways<\/strong><\/li>\n\n\n\n<li>Use your ads to send your audience to the right page. Avoid sending everyone to the same page: ideally, each customer should land on the page that is actually relevant to them.<\/li>\n\n\n\n<li>Finally, analyse the results of your remarketing to see whether it is delivering what you want, and if it is not, find out why.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t<div class=\"button-code\">\n\t<a href=\"\/epikoinwnia\"><div class=\"default-button type-comp2 animate theme-white undefined\"><div class=\"button-background\"><div class=\"left\"><\/div><div class=\"center\"><\/div><div class=\"right\"><\/div><\/div><div class=\"text\">\u039c\u0399\u039b\u0397\u03a3\u03a4\u0395 \u039c\u0391\u0396\u0399 \u039c\u0391\u03a3<\/div><div class=\"plus-icon\"><\/div><\/div><\/a>\n\t<\/div>\n\t\n\n\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-remarketing-is-the-best-method\">Why retargeting is the best method<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Remarketing is a communication channel. As with every channel, there is no guarantee that everyone who sees your message will interact with it, but you get much better results because these people have already engaged with your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Retargeting is a broader area of remarketing, and in the infographic below we try to give you some information about it<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/retargeting.png\" alt=\"retargeting\" class=\"wp-image-1704\" title=\"- Web-Mate\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">What you can do is run ads to bring interested people to your website, and then use remarketing and retargeting techniques so that those who are genuinely interested go on to buy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike ordinary advertising channels that simply target an audience, here you can target people you already know have shown interest in your product, so your targeting is as good as it gets!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"offline-remarketing\">Offline retargeting strategies<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Offline remarketing is the same tactic applied offline, with the aim of reconnecting with customers who have already interacted with your business at some point. This can be done through different channels, such as direct mail, phone calls, billboards and much more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One example is using billboards along a route. If someone sees different ads for the same product or service as they travel along a road, this can make them more likely to buy that product or service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So <strong>offline remarketing<\/strong> can be an important part of your business&#8217;s marketing strategy, complementing your online remarketing and giving you a more complete approach to reaching your goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"remarketing-strategies\">Remarketing strategies<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Setting up and running a remarketing campaign can be easy, but how well it works depends largely on how well thought out the strategy behind it is.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"why-remarketing-can-fail\">What is the biggest problem for people running remarketing, and why can it fail?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To reach the goals you want, remarketing needs to rest on a complete strategy, with defined reminder levels and the right material.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unfortunately, though, many businesses choose automated solutions that are often neither attractive nor effective. Building a successful remarketing strategy takes knowledge, time and money, and many businesses are unwilling or unable to invest them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At WebMate, the client comes first. We offer a wide range of services to help every business make the most of online marketing, and of retargeting in particular.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our specialists work closely with our clients to understand their particular needs and goals. We develop strategies tailored to their business, so that we can create effective campaigns that attract and keep customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether it is retargeting on Google Ads or Meta (Facebook and Instagram), by email, or even through offline channels, WebMate is here to help you choose the best approach for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine visiting an e-shop or a business website just once and then seeing it everywhere you go, on every news or information site you visit. That is remarketing, also known as retargeting, in action! With a remarketing strategy, you can create &#8220;reminder&#8221; ads aimed directly at the people who visited your website. Whether or not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","rank_math_title":"Remarketing & Retargeting: What It Is and How It Works","rank_math_description":"What is remarketing and retargeting, and how do you use them to win back visitors and increase sales online and offline? Types, tips and strategy. Talk to us.","rank_math_focus_keyword":"remarketing"},"categories":[240,232,241,243],"tags":[],"class_list":["post-15196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-shop-en","category-facebook-diafimisi-en","category-google-ads-en","category-instagram-diafimisi-en"],"_links":{"self":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/15196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/comments?post=15196"}],"version-history":[{"count":1,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/15196\/revisions"}],"predecessor-version":[{"id":15401,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/15196\/revisions\/15401"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media\/13561"}],"wp:attachment":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media?parent=15196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/categories?post=15196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/tags?post=15196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}