{"id":15186,"date":"2024-02-11T00:05:13","date_gmt":"2024-02-10T22:05:13","guid":{"rendered":"https:\/\/web-mate.gr\/eshop-seo-guide\/"},"modified":"2026-10-29T13:28:59","modified_gmt":"2026-10-29T11:28:59","slug":"eshop-seo-guide","status":"publish","type":"post","link":"https:\/\/web-mate.gr\/en\/eshop-seo-guide\/","title":{"rendered":"How to Do SEO for an Eshop: Optimising Your Online Store"},"content":{"rendered":"\n

SEO<\/strong> (Search Engine Optimization) is a fundamental factor in the success of any eshop<\/strong> and essential if your online presence is going to pay off. The main reason SEO<\/a> matters for your eshop<\/a> is that it helps your website appear higher in the results of search engines such as Google<\/a>. <\/p>\n\n\n\n

Why is SEO important for your eshop?<\/h2>\n\n\n\n

Appearing higher in the search results means more potential customers are likely to find and visit your eshop<\/a>. This in turn can lead to more traffic to your online store, greater brand awareness and, of course, more sales of your products or services. Best of all, all this traffic is free! <\/p>\n\n\n\n

What is SEO and why is it essential for promoting your eshop?<\/h3>\n\n\n\n

Website promotion is the process of optimising a website’s content to improve its visibility in the results of search engines such as Google<\/a>. Greater visibility can lead to more traffic and, therefore, more ecommerce sales. The aim of SEO is to make your website more “attractive” to search engines by using specific strategies and techniques. SEO<\/a> is essential for promoting your eshop because, without it, your eshop risks staying invisible to the wide audience searching online for your products or services.<\/p>\n\n\n\n

Why traffic matters for your business<\/h3>\n\n\n\n

Traffic to an online store<\/a> (e-shop) is vital for your business and can have a decisive effect on your sales. A high level of traffic means more customers find and look at your products online, which increases the chances of more sales. Beyond simply increasing traffic, though, you also need to focus on improving its quality, meaning attracting customers who are genuinely interested in your products and ready to buy.<\/p>\n\n\n\n

How can SEO help increase sales?<\/h3>\n\n\n\n
\"eshop<\/figure>\n\n\n\n

SEO (Search Engine Optimization)<\/a> is a particularly powerful tool for increasing a business’s sales. By researching and using the right keywords on a website, SEO helps improve its visibility in search engines such as Google<\/a>. In fact, the main advantage of SEO is its ability to bring interested people to your website automatically, without heavy spending on advertising. What is more, users who reach your website through a Google search are often more likely to be interested in your products or services, which improves your chances of making a sale.<\/p>\n\n\n\n

Improving your SEO is about more than a quick tactic to boost your website’s visibility in search results. It is a long-term strategy that should include a plan for continuously adapting and improving the website’s content and structure, as well as developing and carrying out link building tactics. There is nothing automatic or quick about SEO<\/a>. It is a process that takes time, attention to detail and constant effort to update and review. Improving your SEO<\/strong> also means responding to the constant changes in search engine algorithms and to ever-evolving trends and practices online. <\/p>\n\n\n\n

SEO strategies for optimising your online store<\/h2>\n\n\n\n

SEO strategies are crucial for optimising your online store and so increasing your visibility in the market. From choosing the right keywords and improving your content and structure to writing successful articles, a complete SEO strategy can strengthen your profile and your success. <\/p>\n\n\n\n

Optimising your pages: priorities and techniques<\/h3>\n\n\n\n

Optimising your pages is a fundamental factor in your website’s SEO success. You need to pay particular attention to your website’s loading speed, as search engines prefer fast websites and users tend to leave pages that load slowly. Your page structure is just as important, because it can help search engines understand your website’s content better. Headings define the structure of your articles and your content in general, and they should reflect the content that follows. <\/p>\n\n\n\n

What is on-page SEO and how can it improve your customers’ experience?<\/h3>\n\n\n\n
\"-<\/figure>\n\n\n\n

On-page SEO covers all the actions and techniques you can apply to the pages of your website to improve their position in the search results. The key factor in successful on-page SEO<\/a> is your website’s content. It needs to be high quality, up to date and relevant to your line of business. It is no exaggeration to say that content is king when it comes to on-page SEO. That is because rich, relevant content can persuade your visitors to buy your products or services, improving their experience and making your offer more appealing. <\/p>\n\n\n\n

Get onto the first page of Google by writing articles<\/h3>\n\n\n\n

Reaching the first page of Google is the ultimate goal for most digital marketers and website owners. You can get there by writing well-planned, high-quality, SEO-optimised articles. 
In reality, SEO is a strategic business initiative that goes well beyond a single tactic. It takes considerable experience and depends on using the right keywords effectively, publishing high-quality content, balancing over- and under-optimised elements, and making the most of internal & external linking.<\/p>\n\n\n\n

Adjusting your product URLs for better search results<\/h3>\n\n\n\n

Adjusting your product URLs is a tactic that can do a lot to improve your results in Google search. It is not essential, but it is worth considering, as it can visibly increase the success of your SEO<\/a>. Clear, understandable URLs help search engines understand what a page is about. This helps improve search results, because the search engine can then match the page to the right search queries. Even so, it should be stressed that while adjusting URLs can make your SEO<\/a> work better, it is not the only factor that will decide its success. It is one part of a much wider range of strategies and techniques that need to work together to improve a website’s presence in search engines.<\/p>\n\n\n\n

SEO for optimising product photos<\/h3>\n\n\n\n
\"seo<\/figure>\n\n\n\n

Using SEO<\/a> (Search Engine Optimization) to optimise your product photos is essential for better visibility in search engines and a stronger online presence. One of the most important factors is using alternative text (alt text) for every photo. The alt text should describe the image accurately and include keywords related to the product, to achieve better search engine rankings.
Next, the file name is another factor to consider. Instead of a random string or numbers, the file name should be clear, descriptive and as short as possible. Finally, photos should be as small in file size as possible and in a suitable format, preferably WebP.<\/p>\n\n\n\n

Links from other websites to yours (link building)<\/h3>\n\n\n\n

Link building is one of the most fundamental strategies for getting a website to rank high in search engine results, and in Google<\/a> in particular. It involves creating links from other websites to yours. Links to your website act, in a way, as “recommendations” to the search engine and have a positive effect on its position in the search results. Building this network of links shows Google that your website has high-quality, trustworthy content that other websites consider valuable. The more relevant the website or  eshop that links to you, the more valuable that link is for your website. <\/p>\n\n\n\n

How much do e-commerce SEO services cost?<\/h2>\n\n\n\n

The cost of e-commerce SEO services depends on many factors and circumstances.  First and foremost, it depends heavily on the size of the eshop. Costs can vary widely depending on how complex the eshop is and on the amount of content and products to be handled as part of the SEO<\/strong> strategy. Competition in the specific market and sector also plays an important part in the final cost. If a brand faces very tough competition, more SEO<\/strong> work is needed to achieve tangible results. <\/p>\n\n\n\n

It is important for search engine optimisation to be ongoing and part of a wider digital marketing strategy. At Webmate we recommend that ecommerce SEO comes at the start of your potential customer’s “journey” to your eshop, and that you then retarget them with remarketing campaigns.<\/p>\n\n\n\n

SEO brings traffic. To turn it into more sales<\/a>, see our guide to increasing sales as well.<\/p>\n\n\n\n

SEO brings traffic. For more sales<\/a>, see our guide to increasing sales as well.<\/p>\n","protected":false},"excerpt":{"rendered":"

SEO (Search Engine Optimization) is a fundamental factor in the success of any eshop and essential if your online presence is going to pay off. The main reason SEO matters for your eshop is that it helps your website appear higher in the results of search engines such as Google.  Why is SEO important for […]<\/p>\n","protected":false},"author":1,"featured_media":12601,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","rank_math_title":"Eshop SEO: How to Optimise Your Online Store | WebMate","rank_math_description":"Learn how to do SEO for your eshop: keywords, on-page SEO, product URLs, image optimisation, link building and costs. More free traffic and sales.","rank_math_focus_keyword":"eshop seo"},"categories":[235],"tags":[],"class_list":["post-15186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-website-promotion"],"_links":{"self":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/15186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/comments?post=15186"}],"version-history":[{"count":1,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/15186\/revisions"}],"predecessor-version":[{"id":15390,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/15186\/revisions\/15390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media\/12601"}],"wp:attachment":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media?parent=15186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/categories?post=15186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/tags?post=15186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}