{"id":15155,"date":"2023-02-22T12:22:46","date_gmt":"2023-02-22T10:22:46","guid":{"rendered":"https:\/\/web-mate.gr\/how-to-start-an-eshop-in-greece\/"},"modified":"2026-10-29T20:19:49","modified_gmt":"2026-10-29T18:19:49","slug":"how-to-start-an-eshop-in-greece","status":"publish","type":"post","link":"https:\/\/web-mate.gr\/en\/how-to-start-an-eshop-in-greece\/","title":{"rendered":"Starting and Building an E-shop: How to Create an Online Store"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Building an e-shop<\/strong> takes 8 basic steps: market research and suppliers, registering the business with the tax office, buying a domain name, choosing hosting\/server, building the online store itself (WooCommerce, Shopify or a custom solution), connecting to banks and PayPal, partnering with a courier company and, finally, promotion through Google Ads, Meta Ads and SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At WebMate we have built and promoted <strong>more than 200 e-shops since 2014<\/strong>, including brands such as mformama.gr, kavoukistools.gr and neostroma.gr. In this guide we share <strong>what we have learned in practice<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>cost of building an e-shop<\/strong> in Greece ranges from <strong>around \u20ac1,000 for a simple WooCommerce solution to \u20ac15,000+ for custom development<\/strong>, while the average build time is 4\u201312 weeks. The complete guide below goes through each stage of the build step by step, so you can get your online store off to the right start, whether you build it yourself or with a partner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/www.forbes.com\/sites\/johnkoetsier\/2020\/06\/12\/covid-19-accelerated-e-commerce-growth-4-to-6-years\/\" target=\"_blank\" rel=\"noopener\">study by Adobe<\/a> found that the pandemic acted as a catalyst for e-commerce, speeding up its growth by 4 to 6 years. That is an impressive leap, especially when you consider how fast technology already moves every year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, the e-shops that appeared in that rush were rarely well built or planned. Most were created out of a need to go live quickly and sell straight away. E-shops costing 1,000 and 2,500 euros went up without any plan whatsoever.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Unfortunately, this situation exploited the (literal and metaphorical) desperation of business owners who watched their income fall dramatically, or even disappear altogether.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Nobody needs an online store like that, built without a plan, because it will probably close just as quickly, as so often happens these days. First, let\u2019s watch a video about a successful online store.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u03a4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03cc\u03c1\u03bf \u03c4\u03bf eshop \u03c3\u03bf\u03c5\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/bJF3If4ercM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 id=\"3-hard-truths-about-starting-an-eshop-in-greece\" class=\"wp-block-heading\">3 Hard Truths About Opening an E-shop in Greece<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u20ac800 e-shops are a trap \u2014 far from a \u201csolution\u201d<br>When someone quotes you \u20ac800 for an e-shop, be aware:<br>\u2022 They won\u2019t do a competitor analysis<br>\u2022 They won\u2019t look at the conversion rate<br>\u2022 They won\u2019t offer a custom design<br>\u2022 They won\u2019t be available for support<br>The result? Usually losses after the first 6 months.<\/li>\n\n\n\n<li>No e-shop sells on its own<br>You need: advertising (Google Ads, Meta), SEO, email marketing and a person behind the brand. If you don\u2019t have a budget for these \u2192 don\u2019t start.<\/li>\n\n\n\n<li>The build is 20% \u2014 Maintenance is 80%<br>Your e-shop will need ongoing changes, additions and conversion optimisation. Choose a provider who will stay with you for the long term \u2014 no hit-and-run.<\/li>\n<\/ol>\n\n\n\n<h2 id=\"which-platform-to-build-your-eshop-on\" class=\"wp-block-heading\">Which platform should you build your e-shop on?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The platform you choose for your e-shop determines your store\u2019s cost, flexibility and SEO. Below is a comparison of the 4 most popular options:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Criterion<\/th><th>WooCommerce<\/th><th>Shopify<\/th><th>Custom Development<\/th><th>DIY (Wix \/ Squarespace)<\/th><\/tr><\/thead><tbody><tr><td><strong>Initial cost<\/strong><\/td><td>\u20ac1,000\u20134,000<\/td><td>~\u20ac50\/month<\/td><td>\u20ac5,000\u201315,000+<\/td><td>\u20ac15\u201340\/month<\/td><\/tr><tr><td><strong>Build time<\/strong><\/td><td>2\u20136 weeks<\/td><td>1\u20133 weeks<\/td><td>3\u20136 months<\/td><td>2\u20137 days<\/td><\/tr><tr><td><strong>Code ownership<\/strong><\/td><td>\u2705 Full<\/td><td>\u274c Platform rental<\/td><td>\u2705 Full<\/td><td>\u274c Platform rental<\/td><\/tr><tr><td><strong>SEO flexibility<\/strong><\/td><td>\u2705 Excellent<\/td><td>\u26a0\ufe0f Moderate<\/td><td>\u2705 Excellent<\/td><td>\u26a0\ufe0f Limited<\/td><\/tr><tr><td><strong>Greek bank integration<\/strong><\/td><td>\u2705 All (Viva, Alpha, NBG, etc.)<\/td><td>\u26a0\ufe0f Via 3rd party<\/td><td>\u2705 All<\/td><td>\u26a0\ufe0f Limited<\/td><\/tr><tr><td><strong>Courier integration (ACS, ELTA, Speedex)<\/strong><\/td><td>\u2705 Plugins<\/td><td>\u26a0\ufe0f Via apps<\/td><td>\u2705 Custom<\/td><td>\u274c No<\/td><\/tr><tr><td><strong>Scalability<\/strong><\/td><td>\u2705 High<\/td><td>\u2705 High<\/td><td>\u2705 Excellent<\/td><td>\u274c Low<\/td><\/tr><tr><td><strong>Maintenance<\/strong><\/td><td>Moderate<\/td><td>Low<\/td><td>High<\/td><td>Very low<\/td><\/tr><tr><td><strong>Best for<\/strong><\/td><td>Small and medium-sized businesses, Greece<\/td><td>International sales, dropshipping<\/td><td>Large brands, special requirements<\/td><td>Testing \/ micro-businesses<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WebMate recommendation:<\/strong> For the Greek market, <strong>WooCommerce<\/strong> remains the best value for money for 9 out of 10 clients, thanks to full support for Greek banks and couriers and its SEO flexibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below we look at what you need to be prepared and to start your own e-shop with a plan and a strategy. <\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Contents: how to create an e-shop<\/h2><nav><ul><li class=\"\"><a href=\"#3-hard-truths-about-starting-an-eshop-in-greece\">3 Hard Truths About Opening an E-shop in Greece<\/a><\/li><li class=\"\"><a href=\"#which-platform-to-build-your-eshop-on\">Which platform should you build your e-shop on?<\/a><\/li><li class=\"\"><a href=\"#howto-step-1765441886408\">Product suppliers &amp; market research<\/a><\/li><li class=\"\"><a href=\"#howto-step-1584360320040\">Registering the business &#8211; Opening an e-shop <\/a><\/li><li class=\"\"><a href=\"#howto-step-1584360599855\">A domain name<\/a><\/li><li class=\"\"><a href=\"#howto-step-1584360612297\">A server for your e-shop<\/a><\/li><li class=\"\"><a href=\"#howto-step-1584360625409\">Building the e-shop with a web development company<\/a><\/li><li class=\"\"><a href=\"#howto-step-1584360648215\">Connecting the e-shop to banks or PayPal<\/a><\/li><li class=\"\"><a href=\"#howto-step-1694329880447\">Finding the right courier company<\/a><\/li><li class=\"\"><a href=\"#howto-step-1584360896040\">Promoting the e-shop through advertising or search engines<\/a><\/li><li class=\"\"><a href=\"#howto-step-1587379247305\">Continuous improvement after the e-shop launches<\/a><\/li><li class=\"\"><a href=\"#getting-started-with-your-eshop\">Getting started with your e-shop<\/a><ul><li class=\"\"><a href=\"#online-stores-and-tax\">Online stores and tax<\/a><\/li><li class=\"\"><a href=\"#after-registering-your-eshop-business\">After registering the business<\/a><\/li><li class=\"\"><a href=\"#eshop-creation-faq\">Frequently asked questions<\/a><\/li><li class=\"\"><a href=\"#faq-question-1608886156629\">How can I tell if my e-shop is fast?<\/a><\/li><li class=\"\"><a href=\"#faq-question-1608886374563\">How much does it cost to build an e-shop in Greece?<\/a><\/li><li class=\"\"><a href=\"#faq-question-1747410563090\">Will my e-shop sell?<\/a><\/li><li class=\"\"><a href=\"#faq-question-1765442052921\">Is advertising on Skroutz worth it?<\/a><\/li><li class=\"\"><a href=\"#faq-question-1777150565397\">How long does it take to build an e-shop?<\/a><\/li><li class=\"\"><a href=\"#faq-question-1777150579532\">What is the best platform for building an e-shop?<\/a><\/li><li class=\"\"><a href=\"#faq-question-1777150601230\">Can I build an e-shop myself?<\/a><\/li><li class=\"\"><a href=\"#organising-alongside-the-eshop-build\">Organising things in parallel<\/a><\/li><li class=\"\"><a href=\"#banks-paypal-and-your-eshop\">Banks, PayPal &amp; your e-shop<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#eshop-advertising-and-seo\">E-shop advertising and SEO<\/a><ul><li class=\"\"><a href=\"#blog-for-organic-search-promotion\">A blog for organic promotion<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#email-marketing\">Email Marketing<\/a><\/li><li class=\"\"><a href=\"#connect-your-eshop-to-skroutz-bestprice\">Connecting your e-shop to Skroutz &amp; BestPrice<\/a><\/li><li class=\"\"><a href=\"#real-client-case-study\">A real case study from one of our clients<\/a><\/li><li class=\"\"><a href=\"#my-eshop-is-built-what-next\">My e-shop is built. What now?<\/a><ul><li class=\"\"><a href=\"#data-analysis\">Data analysis<\/a><\/li><li class=\"\"><a href=\"#ai-in-online-stores\">Artificial intelligence in online stores<\/a><\/li><li class=\"\"><a href=\"#videos-on-eshops-and-growth\">Videos about e-shops and how to grow them<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#eshop-examples-by-webmate\">E-shop examples built by WebMate<\/a><\/li><li class=\"\"><a href=\"#more-articles-on-eshop-development\">More articles on e-shop development<\/a><\/li><\/ul><\/nav><\/div>\n\n\n<div id=\"rank-math-howto\" class=\"rank-math-block\" >\n<div class=\"rank-math-howto-description\">\n\n<p>What you need to create an e-shop<\/p>\n\n<\/div>\n\n<ol class=\"rank-math-steps \">\n<li id=\"howto-step-1765441886408\" class=\"rank-math-step\">\n<h2 class=\"rank-math-step-title \">Product suppliers &amp; market research<\/h2>\n<div class=\"rank-math-step-content \"><p>It\u2019s important to do market research and to find the right suppliers for your e-shop, unless you make the products yourself. You need to look at your profit margins and check that your business is viable.<\/p>\n<\/div>\n<\/li>\n<li id=\"howto-step-1584360320040\" class=\"rank-math-step\">\n<h2 class=\"rank-math-step-title \">Registering the business<\/h2>\n<div class=\"rank-math-step-content \"><p>To start selling products, as with any business, you need to register your business activity with the tax office, just like any physical shop. The process is the same for an online store, with online sales simply added as a sales method.<\/p>\n<\/div>\n<\/li>\n<li id=\"howto-step-1584360599855\" class=\"rank-math-step\">\n<h2 class=\"rank-math-step-title \">A domain name<\/h2>\n<div class=\"rank-math-step-content \"><p>You also need a name for your e-shop, e.g. Webmate.gr. Make sure the name doesn\u2019t contain symbols such as &#8211; and, if possible, keep it to 3 syllables or fewer, so it\u2019s easier to use in any advertising.<\/p>\n<\/div>\n<\/li>\n<li id=\"howto-step-1584360612297\" class=\"rank-math-step\">\n<h2 class=\"rank-math-step-title \">A server for your e-shop<\/h2>\n<div class=\"rank-math-step-content \"><p>Your files have to be hosted on a server, and it matters that the server is fast and reliable. At WebMate we recommend LiteSpeed servers, as they are faster than Apache and Nginx.<\/p>\n<\/div>\n<\/li>\n<li id=\"howto-step-1584360625409\" class=\"rank-math-step\">\n<h2 class=\"rank-math-step-title \">Building the e-shop with a web development company<\/h2>\n<div class=\"rank-math-step-content \"><p>Naturally, we either build it ourselves or have a developer (a freelancer or a company) build our <a href=\"https:\/\/web-mate.gr\/en\/how-to-start-an-eshop-in-greece\/\"> e-shop<\/a> for us. This stage needs a lot of care, because a cheap e-shop build can end up costing far more<\/p>\n<\/div>\n<\/li>\n<li id=\"howto-step-1584360648215\" class=\"rank-math-step\">\n<h2 class=\"rank-math-step-title \">Connecting the e-shop to banks or PayPal<\/h2>\n<div class=\"rank-math-step-content \"><p>Your e-shop needs to be connected to the bank of your choice or to PayPal so that transactions can be made online. Cash on delivery is always an option, but a bank connection shows reliability and wins the customer\u2019s trust.<\/p>\n<\/div>\n<\/li>\n<li id=\"howto-step-1694329880447\" class=\"rank-math-step\">\n<h2 class=\"rank-math-step-title \">Finding the right courier company<\/h2>\n<div class=\"rank-math-step-content \"><p>Building the e-shop and selling through it matters a great deal, but it is just as important that your goods reach their destination on time and in good condition. Choosing the right courier at the right cost is a tricky equation you have to solve.<\/p>\n<\/div>\n<\/li>\n<li id=\"howto-step-1584360896040\" class=\"rank-math-step\">\n<h2 class=\"rank-math-step-title \">Promoting the e-shop through advertising or search engines<\/h2>\n<div class=\"rank-math-step-content \"><p>For the e-shop to actually sell our products, rather than simply exist, we need either search engine optimisation or social media advertising or advertising on google. In general, we need to invest in <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/digital-marketing-services\/\" data-type=\"yphresia\" data-id=\"9241\">Digital Marketing<\/a> so that the e-shop gradually becomes profitable.<\/p>\n<\/div>\n<\/li>\n<li id=\"howto-step-1587379247305\" class=\"rank-math-step\">\n<h2 class=\"rank-math-step-title \">Continuous improvement after the e-shop launches<\/h2>\n<div class=\"rank-math-step-content \"><p>Your e-shop needs constant improvement and adjustment to your customers\u2019 requirements and needs, as well as to the ongoing changes technology brings over the years, which come very fast.<\/p>\n<\/div>\n<\/li>\n<\/ol>\n<\/div>\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">If you want to create an e-shop without a physical shop, read our article.<\/p>\n\n\n\n<div class=\"button-code\">\n\t<a href=\"https:\/\/web-mate.gr\/en\/eshop-without-a-physical-store\/\"><div class=\"default-button type-comp2 animate theme-white undefined\"><div class=\"button-background\"><div class=\"left\"><\/div><div class=\"center\"><\/div><div class=\"right\"><\/div><\/div><div class=\"text\">E-shop without a physical shop<\/div><div class=\"plus-icon\"><\/div><\/div><\/a>\n\t<\/div>\n\n\n\n<h2 id=\"getting-started-with-your-eshop\" class=\"wp-block-heading\">Getting started with your e-shop<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If your business is already registered with the tax office, ask your accountant about the additional activity code(s) (KAD, the Greek business activity classification) that need to be opened, or about adding online sales to your existing activity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t need a physical shop to decide to get into e-commerce. Plenty of people today have created online stores with no previous retail experience and <a href=\"https:\/\/web-mate.gr\/en\/eshop-without-a-physical-store\/\" data-type=\"post\" data-id=\"10858\">without a physical shop.<\/a><\/p>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Growing an e-shop never stops; it has to be continuous!<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">If you haven\u2019t yet set up a business of any form (sole trader, limited partnership (EE), general partnership (OE), etc.), you need to do the following.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Register with the tax office, in person or online<\/li>\n\n\n\n<li>Get a cash register or fiscal device for printing receipts<\/li>\n\n\n\n<li>Find an accountant to keep your books <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apart from these, you need premises to serve as your registered office. The good thing about online stores (e-shops) is that you don\u2019t need a shop on the high street, just premises from which you dispatch products through a courier company. The rent should be as low as possible, and today it is fairly low for premises outside commercial areas. Alternatively, you can even set aside a space in your home, but it must have its own entrance, e.g. the pilotis (the open ground-floor area common in Greek buildings), a ground-floor storeroom or the roof terrace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have any form of company, it is wise to talk to a lawyer so that you have proper articles of association setting out everything needed for the relationship between the partners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pay close attention to the law, because fines rain down!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u03a0\u03c1\u03cc\u03c3\u03c4\u03b9\u03bc\u03bf \u03c3\u03b5 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03cc eshop &amp; \u03c0\u03c9\u03c2 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03b5\u03c5\u03b8\u03b5\u03af\u03c2!\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/7Q2EZEExIqo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 id=\"online-stores-and-tax\" class=\"wp-block-heading\"><strong>Online stores and tax<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In your e-shop, the final price must include VAT.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So your e-shop must be able to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>validate the VAT number (AFM, the Greek tax ID) when an invoice is issued,<\/li>\n\n\n\n<li>show the product\u2019s value separately,<\/li>\n\n\n\n<li>show the tax,<\/li>\n\n\n\n<li>show the total amount the consumer has to pay.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Many e-commerce stores accept payments in only one currency. To give your customers a more flexible and smoother shopping experience, you can let them choose the currency they prefer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are two ways to set this up:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Register the currencies you want with your bank:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contact your bank and tell them which currencies you want to accept.<\/li>\n\n\n\n<li>The bank will update your account, and your customers will be able to choose the payment currency at checkout.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">2. Show prices in other currencies:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep up to date with current exchange rates.<\/li>\n\n\n\n<li>Show your product prices in several currencies alongside your base currency.<\/li>\n\n\n\n<li>Customers will see the price in their chosen currency, but payment will be made in the base currency.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Further options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can update exchange rates manually or integrate your bank\u2019s API so they update automatically.<\/li>\n\n\n\n<li>You can offer a currency switcher at various points in your e-shop.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attracting customers from different countries.<\/li>\n\n\n\n<li>A better user experience.<\/li>\n\n\n\n<li>More sales.<\/li>\n\n\n\n<li>An e-shop with an international outlook.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"after-registering-your-eshop-business\" class=\"wp-block-heading\">After registering the business<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/eshop_image-300x274.jpg\" alt=\"Starting and building an online store\" class=\"wp-image-1336\" title=\"- Web-Mate\"><\/figure>\n\n\n\n<h4 id=\"find-your-eshop-domain-name\" class=\"wp-block-heading\">Find your domain name<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">First of all, you need to decide what your e-shop will be called. A good domain name for your <a href=\"https:\/\/el.wikipedia.org\/wiki\/%CE%97%CE%BB%CE%B5%CE%BA%CF%84%CF%81%CE%BF%CE%BD%CE%B9%CE%BA%CE%AC_%CE%BA%CE%B1%CF%84%CE%B1%CF%83%CF%84%CE%AE%CE%BC%CE%B1%CF%84%CE%B1\" target=\"_blank\" rel=\"noopener\">online store<\/a> should have the following characteristics:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>it shouldn\u2019t be too long, i.e. no more than 10\u201312 characters<\/li>\n\n\n\n<li>it should sound good, so it\u2019s easy to pronounce<\/li>\n\n\n\n<li>it should feel familiar, so it sticks in people\u2019s memory<\/li>\n\n\n\n<li>it should reflect you (your line of business)<\/li>\n\n\n\n<li>ideally, it should contain a keyword you will target later<\/li>\n<\/ol>\n\n\n\n<h4 id=\"choose-hosting-server-for-your-store\" class=\"wp-block-heading\">Choose hosting\/a server<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The server for your online store is extremely important and plays a big part in whether your e-shop succeeds. If your server is slow, no customer will complete their purchase, and most won\u2019t stay in your shop for long, because the delay will wear them out. Think of a slow server as a shop with a very long queue both to get in and to pay. At WebMate we provide affordable hosting with very high speeds.<\/p>\n\n\n\n<h4 id=\"find-who-will-build-your-online-store\" class=\"wp-block-heading\">Find who will build your online store<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Building your website is no simple matter. How your e-shop looks, how it is structured and how fast it is are all key to the success of your new business. <a href=\"https:\/\/web-mate.gr\/en\/what-to-ask-someone-who-builds-your-website\/\">How do you choose who will build your website, and what should you ask for?<\/a>Apart from what we mention in the previous article, you should look closely at their previous work and whether it was successful. The price each professional quotes is subjective. The 2,000 euros one person asks for may be little compared with what they will deliver, while the 400 euros someone else asks for may be a lot, because the result won\u2019t make you any profit.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/enarji-eshop.jpg\"><img decoding=\"async\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/enarji-eshop.jpg\" alt=\"Starting and creating an e-shop\" class=\"wp-image-1348\" title=\"- Web-Mate\"><\/a><\/figure>\n\n\n\n<h3 id=\"eshop-creation-faq\" class=\"wp-block-heading\">Frequently asked questions<\/h3>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1608886156629\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How can I tell if my e-shop is fast?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>To check everything to do with the speed of your website or e-shop, there are tools such as Lighthouse and <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noopener\">PageSpeed Insights<\/a> by <a href=\"https:\/\/google.com\" target=\"_blank\" rel=\"noopener\">Google<\/a>, as well as the well-known <a href=\"https:\/\/gtmetrix.com\/\" target=\"_blank\" rel=\"noopener\">GTmetrix<\/a>.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1608886374563\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How much does it cost to build an e-shop in Greece?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Building an e-shop in Greece costs from \u20ac1,000 to \u20ac15,000+, depending on the platform and features. A basic WooCommerce e-shop costs \u20ac1,000\u20133,000, a mid-range one \u20ac1,500\u20134,000, and custom development over \u20ac5,000. On top of that, allow \u20ac60\u2013500\/year for hosting and domain and \u20ac30\u2013250\/month for maintenance.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1747410563090\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Will my e-shop sell?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>It can, as long as the foundations are right. If your product is in demand, your e-shop is fast and reliable, and you invest in the right promotion (such as advertising and social media), you have a good chance. You also need an easy checkout and good customer service. It won\u2019t sell on its own; it takes strategy and consistency.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1765442052921\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Is advertising on Skroutz worth it?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Advertising on Skroutz (Greece\u2019s largest price-comparison marketplace) is definitely worth it, especially if your e-shop or your brand is new. What you do need to check, of course, are your e-shop\u2019s profit margins, so that this doesn\u2019t cause you problems.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1777150565397\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>How long does it take to build an e-shop?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Building an e-shop usually takes 2\u20136 weeks with WooCommerce, 1\u20133 weeks with Shopify and 3\u20136 months for custom development. The time depends on the number of products, any custom features and how quickly the client supplies material (photos, descriptions).<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1777150579532\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>What is the best platform for building an e-shop?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>For the Greek market, <strong>WooCommerce<\/strong> is the most popular choice, thanks to full support for Greek banks (Viva, Alpha, NBG) and couriers (ACS, Speedex, ELTA) and its SEO flexibility. Shopify is better for international sales, while custom development is preferred by large brands with special requirements.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1777150601230\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Can I build an e-shop myself?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes, you can build an e-shop yourself on DIY platforms (Wix, Shopify) in a few days. However, for a professional build with proper SEO, Greek bank and courier integration, and scalability, it is best to work with a web development company that specialises in the Greek market.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<h3 id=\"organising-alongside-the-eshop-build\" class=\"wp-block-heading\">Organising things in parallel<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Good organisation means you have found your suppliers and reached an agreement with them. Several of our clients have a company vehicle that goes round every day collecting the ordered items from suppliers, and over time they build up stock of fast-moving items so they can serve customers faster.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The items that are hard to sell online are those where the consumer needs to use their senses: nobody will buy a cologne online unless they already know its scent. With products like these, however, we can use images and copywriting to create that sensation ourselves and let the customer almost smell the fragrance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over time, the added value comes from reliability, good customer service, flexible handling of returns, communication and, importantly, secure transactions and personal data. When many of our clients started<strong> their e-shop<\/strong>, all their orders were cash on delivery. Gradually their regular customers started paying by credit card, and in the end they dropped cash on delivery altogether. For this to happen, of course, you need to build a strong brand that customers want to buy from and whose products they need.<\/p>\n\n\n\n\n\n<h3 id=\"banks-paypal-and-your-eshop\" class=\"wp-block-heading\">Banks, PayPal &amp; your e-shop<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Most banks today offer merchant accounts, where at checkout the consumer goes to the bank\u2019s site to complete the transaction. This saves us from buying extra products to secure it. You can open a merchant account too. It does come at a cost, as the bank charges a commission on transactions, so it pays to research which bank to work with. Besides banks, there are payment providers such as Viva, Everypay and Stripe, and since 1 December 2025 every e-shop in Greece must also accept <a href=\"https:\/\/web-mate.gr\/en\/iris-payments-greece-eshop\/\">IRIS payments<\/a>. PayPal charges more (3.4% + \u20ac0.35 for most sales within Greece), so weigh it up carefully before adding it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As for cash on delivery and shipping, which are an extra cost, I\u2019ll explain how they are charged so you can see they aren\u2019t prohibitive. Some sellers, of course, try to make a profit on these too, and end up uncompetitive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Courier companies give e-shops special contract rates that depend on shipping volume, weight and destination, and they usually charge separately for cash on delivery. Get quotes from two or three companies and negotiate for a better rate. You can easily offset this cost with an offer that you don\u2019t pass on to the product price, giving free shipping instead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another method that\u2019s popular these days is Klarna, which gives the consumer a buy now, pay later option. <\/p>\n\n\n\n<h2 id=\"eshop-advertising-and-seo\" class=\"wp-block-heading\">E-shop advertising and SEO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to the online store (online shop), <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/ads-facebook-instagram-meta\/\" data-type=\"yphresia\" data-id=\"9755\">e-shop advertising<\/a> and search engine optimisationpackages start according to your products and the number of listings you will run at the beginning. After that, you take over updating it or, if you can\u2019t, we handle it for you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertising can be done in any possible way, but whatever you choose, it needs to be strong enough at the start to perform. Advertising can take many forms, such as Google ads, or search engine optimisation. Of course, Facebook advertising is also very important, as is advertising on other social media, e.g. TikTok Shop for Greek e-shops.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b2\u03b3\u03b5\u03b9 \u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c3\u03bf\u03c5 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c3\u03c4\u03b7\u03bd Google\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1Mk3IbKlUIw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 id=\"blog-for-organic-search-promotion\" class=\"wp-block-heading\">A blog for organic promotion<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The most important thing for search engine promotion is for your e-shop to have a blog, and for that blog to be active. We covered the reasons why a website should have a blogin another article, along with why you should have a company Facebook page. Using the blog and the Facebook page together brings dream results: customers and, of course, sales through your e-shop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Warnings against online stores come either from competitors or are aimed at people who are fraudsters by nature and would behave the same way whether in the digital or the physical world. So there is no point in scaring people about danger and fraud, since these have existed for far longer in the physical world.<\/p>\n\n\n\n<h2 id=\"email-marketing\" class=\"wp-block-heading\">Email Marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/web-mate.gr\/en\/yphresies\/email-marketing\/\" data-type=\"yphresia\" data-id=\"9758\">Email marketing<\/a> is perhaps the best and cheapest way to promote your e-shop and to make sure your existing customers don\u2019t forget you and buy again and again. What sets good email marketing campaigns apart is what they say: they give the reader value instead of desperately trying to sell products. Read in this article what you should avoid in your business\u2019s digital marketing in general.<\/p>\n\n\n\n<h2 id=\"connect-your-eshop-to-skroutz-bestprice\" class=\"wp-block-heading\">Connecting your e-shop to Skroutz &amp; BestPrice<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In retail with well-known products, the best way to get immediate sales and visits to your store is to connect your e-shop to a platform such as <a href=\"https:\/\/www.bestprice.gr\/\" target=\"_blank\" rel=\"noreferrer noopener\">bestprice<\/a> and <a href=\"https:\/\/skroutz.gr\" target=\"_blank\" rel=\"noopener\">skroutz<\/a> (Greece\u2019s two main price-comparison sites). On its own, of course, this won\u2019t bring complete success, but with remarketing social media ads and Google Ads advertising it can deliver the best possible results!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What you need to do, of course, is talk to the people who built your website so they can set up the integration. The integration isn\u2019t always free, and how easy or hard it is depends on how your online store was built.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At WebMate we build websites and <a href=\"https:\/\/web-mate.gr\/en\/what-is-an-eshop-and-how-it-works\/\">online stores <\/a>on WordPress, and as well as installing the ready-made plugins available for <strong>connecting your store to Skroutz<\/strong> and BestPrice, we also build custom integrations to suit each client\u2019s needs.<\/p>\n\n\n\n<h2 id=\"real-client-case-study\" class=\"wp-block-heading\">A real case study from one of our clients<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Client (clothing e-shop, Northern Greece) \u2014 ROI example:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before (e-shop built for \u20ac1,500 by a cheap provider):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conversion Rate: 0.4%<\/li>\n\n\n\n<li>Monthly traffic: 5,000 visits<\/li>\n\n\n\n<li>Orders\/month: 20<\/li>\n\n\n\n<li>Average profit per order: \u20ac35<\/li>\n\n\n\n<li>Revenue: \u20ac700\/month = \u20ac8,400\/year<\/li>\n\n\n\n<li>Advertising budget: \u20ac800\/month<\/li>\n\n\n\n<li>Net result: -\u20ac1,200\/year (loss)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">After (rebuilt by WebMate for \u20ac4,500):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conversion Rate: 2.8% (7x improvement)<\/li>\n\n\n\n<li>Same traffic, same budget<\/li>\n\n\n\n<li>Orders\/month: 140<\/li>\n\n\n\n<li>Revenue: \u20ac4,900\/month = \u20ac58,800\/year<\/li>\n\n\n\n<li>Net result: \u20ac49,200\/year<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The extra initial investment of \u20ac3,000 paid back 16x in 12 months.<\/p>\n\n\n\n<h2 id=\"my-eshop-is-built-what-next\" class=\"wp-block-heading\">My e-shop is built. What now?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Building the e-shop <\/strong>is probably the easiest part, since the hardest thing is bringing people to your online store and getting it to sell. We have written an article on what to do after you create your online store to help you!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In short, after creating your e-shop , you need to work on promoting your e-shop &#8211; website promotion , <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/social-media-management\/\">social media advertising<\/a>, Google Ads advertising, remarketing and, more generally, attracting potential customers to your e-shop. If your e-shop is properly built and meets your customers\u2019 needs, you are very likely to succeed with your online store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertising an e-shop is a very important process these days and, done properly, will make a success of <strong>your online store<\/strong>. Closely tied to advertising is <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/social-media-management\/\">social media management<\/a> for your business, which as well as bringing sales also strengthens your overall brand.<\/p>\n\n\n\n<h3 id=\"data-analysis\" class=\"wp-block-heading\">Data analysis<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After creating your e-shop, you should keep a constant eye on the data from <a href=\"https:\/\/analytics.google.com\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">google analytics <\/a>or any other platform such as  <a href=\"https:\/\/www.hotjar.com\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">hotjar<\/a> so you can keep improving in line with your customers\u2019 requirements and needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019ve also created a free Google Analytics 4 mini course for you, so you can even do the data analysis yourself.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Google Analytics 4 Tutorials \u03b3\u03b9\u03b1 \u03b1\u03c1\u03c7\u03ac\u03c1\u03b9\u03bf\u03c5\u03c2\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/videoseries?list=PLnfdxiswood0qm07u9yHohXjoclZJD78L\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">At WebMate we take on website development and e-shop creation , and we have offices near  <a class=\"rank-math-link\" href=\"https:\/\/web-mate.gr\/en\/\">Katerini<\/a>, <a class=\"rank-math-link\" href=\"https:\/\/web-mate.gr\/en\/\">Kavala<\/a>, <a class=\"rank-math-link\" href=\"https:\/\/web-mate.gr\/en\/\">Drama<\/a> and <a class=\"rank-math-link\" href=\"https:\/\/web-mate.gr\/en\/\">Xanthi<\/a> to create your own website.<\/p>\n\n\n\n<h4 id=\"ai-data-analysis-for-eshops\" class=\"wp-block-heading\">Data analysis in e-shops with the help of artificial intelligence<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Artificial intelligence can improve business efficiency by automating processes and optimising inventory management. AI algorithms can predict demand for specific products, helping owners keep ideal stock levels and cut storage costs. AI can also make customer service more efficient through chatbots, which can answer frequently asked questions and provide help in real time, freeing up resources for more complex tasks.<\/p>\n\n\n\n<h3 id=\"ai-in-online-stores\" class=\"wp-block-heading\">Artificial intelligence in online stores<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Artificial intelligence (AI) has become a powerful ally for online store owners, offering innovative solutions that transform the customer experience and improve business efficiency. Today AI is part of the day-to-day running of many e-shops, from product recommendations and chatbots to product descriptions and ads, and what it can do grows every year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most important areas where AI can add value is the personalised customer experience. Through data analysis and machine learning, AI can predict customers\u2019 preferences and needs, offering personalised product recommendations and tailored shopping experiences. This translates into greater customer satisfaction and, ultimately, higher sales. AI can also help identify market trends and preferences, allowing store owners to adjust their strategies accordingly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, AI can improve business efficiency by automating processes and optimising inventory management. AI algorithms can predict demand for specific products, helping owners keep ideal stock levels and cut storage costs. AI can also make customer service more efficient through chatbots, which can answer frequently asked questions and provide help in real time, freeing up resources for more complex tasks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In short, artificial intelligence gives online stores the ability to improve the customer experience, increase sales, optimise internal processes and gain a deeper understanding of their market. Building AI into their strategy is now both desirable and essential for success in today\u2019s digital world.<\/p>\n\n\n\n<h3 id=\"videos-on-eshops-and-growth\" class=\"wp-block-heading\">Videos about e-shops and how to grow them<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"No1 tip \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2 e-shop , \u03b3\u03b9\u03b1 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 eshop\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TMKE4o2qsoQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 id=\"eshop-examples-by-webmate\" class=\"wp-block-heading\">E-shop examples built by WebMate<\/h2>\n\n\n\n<div class=\"wp-block-columns yphresia-after-top second-padding is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/ioannou.jpg\" alt=\"Ioannoustores.gr eshop\" class=\"wp-image-9904\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/ioannou.jpg 600w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/ioannou-300x300.jpg 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/ioannou-150x150.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/ioannoustores.gr\" target=\"_blank\" rel=\"noopener\">ioannoustores.gr<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/kavoukis.png\" alt=\"Kavoukistools.gr eshop\" class=\"wp-image-9905\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/kavoukis.png 600w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/kavoukis-300x300.png 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/kavoukis-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/kavoukistools.gr\" target=\"_blank\" rel=\"noopener\">kavoukistools.gr<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma.jpg\" alt=\"Neostroma eshop\" class=\"wp-image-9906\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma.jpg 600w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma-300x300.jpg 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/neostroma-150x150.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/physiotherapytree.gr\/\" target=\"_blank\" rel=\"noopener\">neostroma.gr<\/a><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns yphresia-after-top second-padding is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/rouchaki.jpg\" alt=\"Rouchaki.gr Eshop\" class=\"wp-image-9907\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/rouchaki.jpg 600w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/rouchaki-300x300.jpg 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/rouchaki-150x150.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/rouchaki.gr\/\" target=\"_blank\" rel=\"noopener\">rouchaki.gr<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/seame.jpg\" alt=\"Seameshop E-shop\" class=\"wp-image-9908\" style=\"width:217px;height:217px\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/seame.jpg 600w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/seame-300x300.jpg 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/seame-150x150.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/seame.com\" target=\"_blank\" rel=\"noreferrer noopener\">seame.com<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/vrettos.jpg\" alt=\"vrettosmed.gr eshop\" class=\"wp-image-9909\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/vrettos.jpg 600w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/vrettos-300x300.jpg 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/vrettos-150x150.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/vrettosmed.gr\/\" target=\"_blank\" rel=\"noreferrer noopener\">vrettosmed<\/a><a href=\"https:\/\/vrettosmed.gr\/\" target=\"_blank\" rel=\"noopener\">.gr<\/a><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 id=\"more-articles-on-eshop-development\" class=\"wp-block-heading\">More articles on e-shop development<\/h2>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-15111 post type-post status-publish format-standard has-post-thumbnail hentry category-e-shop-en\">\n<figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"770\" height=\"520\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2026\/08\/auxisi-poliseon-eshop.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd eshop\" style=\"object-fit:cover;\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2026\/08\/auxisi-poliseon-eshop.png 770w, https:\/\/web-mate.gr\/wp-content\/uploads\/2026\/08\/auxisi-poliseon-eshop-300x203.png 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2026\/08\/auxisi-poliseon-eshop-768x519.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" title=\"- Web-Mate\"><\/figure>\n\n<h4 class=\"wp-block-post-title\"><a href=\"https:\/\/web-mate.gr\/en\/increase-eshop-sales\/\" target=\"_self\">How to Increase E-shop Sales: What Really Works<\/a><\/h4>\n\n<div class=\"wp-block-post-date\"><time datetime=\"2026-08-30T18:16:20+02:00\">August 30, 2026<\/time><\/div>\n\n570f1c82ab143d82d4b879f8ebc9a24b\n<\/li><li class=\"wp-block-post post-15230 post type-post status-publish format-standard has-post-thumbnail hentry category-social-media-diafimisi-en\">\n<figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2026\/06\/tiktok-shop-elada.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"TikTok Shop: \u03a4\u03b9 \u0395\u03af\u03bd\u03b1\u03b9 &amp; \u03a0\u03cc\u03c4\u03b5 \u0391\u03bd\u03bf\u03af\u03b3\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1\" style=\"object-fit:cover;\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2026\/06\/tiktok-shop-elada.jpeg 1280w, https:\/\/web-mate.gr\/wp-content\/uploads\/2026\/06\/tiktok-shop-elada-300x169.jpeg 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2026\/06\/tiktok-shop-elada-1024x576.jpeg 1024w, https:\/\/web-mate.gr\/wp-content\/uploads\/2026\/06\/tiktok-shop-elada-768x432.jpeg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" title=\"- Web-Mate\"><\/figure>\n\n<h4 class=\"wp-block-post-title\"><a href=\"https:\/\/web-mate.gr\/en\/tiktok-shop-greece\/\" target=\"_self\">TikTok Shop in Greece: What It Is and How to Start Selling<\/a><\/h4>\n\n<div class=\"wp-block-post-date\"><time datetime=\"2026-06-19T22:18:36+02:00\">June 19, 2026<\/time><\/div>\n\n570f1c82ab143d82d4b879f8ebc9a24b\n<\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-15237 post type-post status-publish format-standard has-post-thumbnail hentry category-e-shop-en category-e-shop-en-2 category-website-design-articles\">\n570f1c82ab143d82d4b879f8ebc9a24b\n\n<figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2025\/08\/website-dimiourgia-poios-mporei.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03b7 \u03b2\u03bf\u03ae\u03b8\u03b5\u03b9\u03b1 digital agency \u2013 \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u03c0\u03bf\u03b9\u03bf\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c4\u03b7 \u03c6\u03c4\u03b9\u03ac\u03be\u03b5\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac\" style=\"object-fit:cover;\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2025\/08\/website-dimiourgia-poios-mporei.jpg 1000w, https:\/\/web-mate.gr\/wp-content\/uploads\/2025\/08\/website-dimiourgia-poios-mporei-300x200.jpg 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2025\/08\/website-dimiourgia-poios-mporei-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" title=\"- Web-Mate\"><\/figure>\n\n<h4 class=\"wp-block-post-title\"><a href=\"https:\/\/web-mate.gr\/en\/who-can-build-me-a-website\/\" target=\"_self\">Who Can Build Me a Website?<\/a><\/h4>\n\n<div class=\"wp-block-post-date\"><time datetime=\"2025-08-08T12:22:58+02:00\">August 8, 2025<\/time><\/div>\n<\/li><li class=\"wp-block-post post-15078 post type-post status-publish format-standard has-post-thumbnail hentry category-e-shop-en category-website-design-articles\">\n570f1c82ab143d82d4b879f8ebc9a24b\n\n<figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1000\" height=\"729\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2025\/05\/prostimo-gia-istoselida-amea.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\u03a0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7 \u03c3\u03b5 \u03c0\u03c1\u03bf\u03c3\u03b2\u03ac\u03c3\u03b9\u03bc\u03b7 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\" style=\"object-fit:cover;\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2025\/05\/prostimo-gia-istoselida-amea.jpg 1000w, https:\/\/web-mate.gr\/wp-content\/uploads\/2025\/05\/prostimo-gia-istoselida-amea-300x219.jpg 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2025\/05\/prostimo-gia-istoselida-amea-768x560.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" title=\"- Web-Mate\"><\/figure>\n\n<h4 class=\"wp-block-post-title\"><a href=\"https:\/\/web-mate.gr\/en\/website-accessibility-law-4994-2022-fines\/\" target=\"_self\">Fines of up to \u20ac100,000: Website &#038; E-shop Accessibility in Greece (Law 4994\/2022)<\/a><\/h4>\n\n<div class=\"wp-block-post-date\"><time datetime=\"2025-05-14T16:09:12+02:00\">May 14, 2025<\/time><\/div>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Want to see how to increase sales in your e-shop, with figures and priorities?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to see <a href=\"https:\/\/web-mate.gr\/en\/increase-eshop-sales\/\">how to increase sales<\/a> in your e-shop, with figures and priorities?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to see <a href=\"https:\/\/web-mate.gr\/en\/increase-eshop-sales\/\">how to increase sales<\/a> in your e-shop, with figures?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building an e-shop takes 8 basic steps: market research and suppliers, registering the business with the tax office, buying a domain name, choosing hosting\/server, building the online store itself (WooCommerce, Shopify or a custom solution), connecting to banks and PayPal, partnering with a courier company and, finally, promotion through Google Ads, Meta Ads and SEO. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","rank_math_title":"Starting and Building an E-shop: What You Need in 2026","rank_math_description":"A step-by-step guide to starting an e-shop in Greece: costs, platforms, tax, payments, couriers and promotion. Plan your online store with WebMate.","rank_math_focus_keyword":"start an eshop in greece"},"categories":[240],"tags":[],"class_list":["post-15155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-shop-en"],"_links":{"self":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/15155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/comments?post=15155"}],"version-history":[{"count":3,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/15155\/revisions"}],"predecessor-version":[{"id":15336,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/15155\/revisions\/15336"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media\/9272"}],"wp:attachment":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media?parent=15155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/categories?post=15155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/tags?post=15155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}