{"id":15111,"date":"2026-08-30T18:16:20","date_gmt":"2026-08-30T16:16:20","guid":{"rendered":"https:\/\/web-mate.gr\/?p=15111"},"modified":"2026-10-28T13:23:00","modified_gmt":"2026-10-28T11:23:00","slug":"increase-eshop-sales","status":"publish","type":"post","link":"https:\/\/web-mate.gr\/en\/increase-eshop-sales\/","title":{"rendered":"How to Increase E-shop Sales: What Really Works"},"content":{"rendered":"\n<div class=\"wp-block-group webmate-answer is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><strong>Short answer:<\/strong> growing an e-shop\u2019s sales depends on much more than traffic. Sales are the product of three numbers \u2014 <strong>visitors \u00d7 conversion rate \u00d7 average order value<\/strong> \u2014 and you can improve the last two without spending a single euro on advertising. The most profitable first step is almost always <strong>fixing the checkout<\/strong>.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">The 3 levers at a glance<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Lever<\/th><th>What you do<\/th><th>When it pays off<\/th><\/tr><\/thead><tbody><tr><td><strong>Conversion rate<\/strong><\/td><td>Fix the checkout &amp; product page<\/td><td>2-3 weeks<\/td><\/tr><tr><td><strong>Average order value<\/strong><\/td><td>Free shipping threshold, bundles, upsells<\/td><td>~1 month<\/td><\/tr><tr><td><strong>Repeat customers<\/strong><\/td><td>Email marketing &amp; abandoned cart emails<\/td><td>2-3 months<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-group webmate-toc is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Contents<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><a href=\"#ti-simainei\">What increasing sales means in practice<\/a><\/li>\n\n\n<li><a href=\"#moxlos-1\">Lever 1: Conversion rate<\/a><\/li>\n\n\n<li><a href=\"#moxlos-2\">Lever 2: Average order value<\/a><\/li>\n\n\n<li><a href=\"#moxlos-3\">Lever 3: Repeat customers<\/a><\/li>\n\n\n<li><a href=\"#episkepsimotita\">Do you really need more traffic?<\/a><\/li>\n\n\n<li><a href=\"#poso-kratai\">How long before you see results<\/a><\/li>\n\n\n<li><a href=\"#synopsi\">Summary: what to do first<\/a><\/li>\n\n\n<li><a href=\"#faq\">Frequently asked questions<\/a><\/li>\n\n<\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Most e-shop owners who want to <strong>increase sales<\/strong> ask for the same things: more traffic, more budget, more advertising. Yet the cheapest route often lies elsewhere \u2014 and it starts with numbers you already have.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ti-simainei\">What \u201cincreasing sales\u201d means in practice<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An e-shop\u2019s sales figure is really <strong>three numbers multiplied together<\/strong>: visitors \u00d7 conversion rate \u00d7 average order value. Improve any one of them and turnover goes up \u2014 though the cost of doing so varies enormously.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/analyzing-sales-P5DLR6A.jpg\" alt=\"Analysing data to increase e-shop sales\" title=\"- Web-Mate\"><figcaption class=\"wp-element-caption\">Before you change anything, measure where people are dropping off.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">An example with numbers: an e-shop with 10,000 visitors a month, a 1% conversion rate and a \u20ac45 average order \u2014 turnover of \u20ac4,500. To double it through advertising you need another 10,000 visitors, which means twice the ad spend. If instead you raise the conversion rate to 1.6% and the average order to \u20ac58, you reach <strong>\u20ac9,280 without a single extra euro spent on advertising<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is why the right order is: <strong>conversion rate and average order first, traffic after<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"moxlos-1\">Lever 1: Conversion rate \u2014 where sales are lost<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your <strong>conversion rate<\/strong> is the percentage of visitors who buy. Measure it before you try to improve it. In Google Analytics, look up: cart abandonment, checkout completion, average order value and the share of repeat customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The cart is almost always the biggest leak \u2014 people who had already decided to buy leave at the very last step. <strong>Lost sales you have already paid for.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2024\/01\/eukolo-checkout.png\" alt=\"An easy e-shop checkout for more sales\" title=\"- Web-Mate\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What to fix first in the checkout<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Show shipping costs early.<\/strong> On the product page, well before step three.<\/li>\n\n\n<li><strong>Allow guest checkout.<\/strong> Suggest creating an account afterwards.<\/li>\n\n\n<li><strong>Cut form fields.<\/strong> Every field you remove raises completion.<\/li>\n\n\n<li><strong>Offer IRIS and card payment side by side.<\/strong> IRIS, Greece\u2019s instant bank-payment system, is mandatory for Greek e-shops \u2014 see <a href=\"https:\/\/web-mate.gr\/en\/iris-payments-greece-eshop\/\">what applies to fines<\/a>.<\/li>\n\n\n<li><strong>Say when it will arrive.<\/strong> Give a date. \u201c2-5 working days\u201d is too vague.<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">None of these needs extra budget. They work on people who <strong>already<\/strong> visit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"moxlos-2\">Lever 2: Average order value<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The most neglected lever. <strong>Average order value<\/strong> is how much each customer spends on average. If it rises by ten euros, turnover goes up without a single new visitor.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Free shipping above a threshold<\/strong> \u2014 around 20-30% above your current average order. If your average order is \u20ac45, set the threshold at \u20ac55. At \u20ac100 it is too high.<\/li>\n\n\n<li><strong>Related suggestions<\/strong> \u2014 a belt with the trousers, socks with the shoes.<\/li>\n\n\n<li><strong>Bundles<\/strong> \u2014 three items together with a small discount sell better than three separately.<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"moxlos-3\">Lever 3: The customer who has already bought<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2023\/02\/email-marketing.png\" alt=\"Email marketing for repeat e-shop sales\" title=\"- Web-Mate\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Your cheapest audience is the people who have trusted you once. An email two weeks after the order performs better than the same spend on a new audience. The same goes for the <strong>abandoned cart email<\/strong> (sent one hour later).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episkepsimotita\">Do you really need more traffic?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes, yes. But first ask yourself: is the traffic you already have the <strong>right<\/strong> traffic? A thousand targeted visitors are worth more than ten thousand irrelevant ones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you do need more people, bring them in the right order: <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/google-ads\/\">Google Ads<\/a> for people who are already searching, <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/ads-facebook-instagram-meta\/\">Meta<\/a> to create demand, and organic <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/website-seo-on-google\/\">SEO<\/a> for steady, free traffic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"poso-kratai\">How long before you see results<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Checkout fixes show results in 2-3 weeks. Average order value takes a month. Email marketing takes 2-3 months. <strong>Don\u2019t change everything at once<\/strong> \u2014 otherwise you won\u2019t know what worked.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"synopsi\">Summary: what to do first<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you take away five things from this article, make it these:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Measure first: cart abandonment, checkout completion, average order value, repeat customers.<\/li>\n\n\n<li>Fix the checkout before anything else \u2014 it is the biggest and cheapest win.<\/li>\n\n\n<li>Raise your average order value with a free shipping threshold and bundles.<\/li>\n\n\n<li>Set up abandoned cart emails and post-purchase emails.<\/li>\n\n\n<li>Add traffic <strong>last<\/strong>, once the e-shop converts properly.<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Would you like us to take care of it? See our <a href=\"https:\/\/web-mate.gr\/en\/yphresies\/eshop-development\/\">e-shop development service<\/a> or <a href=\"https:\/\/web-mate.gr\/en\/contact\/\">get in touch<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">Frequently asked questions<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-aux-1\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How do I increase e-shop sales without raising my advertising budget?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>By working on the two levers that don\u2019t depend on traffic: conversion rate (mainly the checkout) and average order value. If you raise the conversion rate from 1% to 1.6% and the average order from \u20ac45 to \u20ac58, turnover almost doubles without a single extra euro of advertising.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-aux-2\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What is the first thing I should fix?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Almost always the cart and the checkout. That is where people who had already decided to buy drop out. Show shipping costs early, allow guest checkout, cut unnecessary fields and show a delivery date.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-aux-3\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What should an e-shop\u2019s conversion rate be?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>A healthy Greek e-shop usually sits at around 1-2%, though the absolute figure means little. What matters is the trend: if yours is below 1%, the problem almost always lies in the checkout or the product page, and rarely in the traffic.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-aux-4\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How quickly do results show?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Checkout changes show in two to three weeks. Average order value takes a month. Email marketing needs two to three months. Don\u2019t change everything at once.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-aux-5\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Is it worth putting more money into advertising?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Only after you have fixed your conversion rate and average order value. If you send more people to an e-shop that doesn\u2019t convert, you are simply paying more for the same leak. Plug the holes first, then turn on the tap.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><em>These practices come from our work at WebMate with WooCommerce e-shops. Last updated: August 2026.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Short answer: growing an e-shop\u2019s sales depends on much more than traffic. Sales are the product of three numbers \u2014 visitors \u00d7 conversion rate \u00d7 average order value \u2014 and you can improve the last two without spending a single euro on advertising. The most profitable first step is almost always fixing the checkout. The [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":14993,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","rank_math_title":"Increase E-shop Sales: A Guide in Numbers %currentyear%","rank_math_description":"Increase e-shop sales without raising your ad budget: the 3 levers that matter and what to fix first, starting with the checkout. Ask WebMate for help.","rank_math_focus_keyword":"increase eshop sales"},"categories":[240],"tags":[],"class_list":["post-15111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-shop-en"],"_links":{"self":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/15111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/comments?post=15111"}],"version-history":[{"count":3,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/15111\/revisions"}],"predecessor-version":[{"id":15133,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/15111\/revisions\/15133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media\/14993"}],"wp:attachment":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media?parent=15111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/categories?post=15111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/tags?post=15111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}