{"id":15110,"date":"2025-07-08T17:42:34","date_gmt":"2025-07-08T15:42:34","guid":{"rendered":"https:\/\/web-mate.gr\/?p=15110"},"modified":"2026-10-28T13:21:46","modified_gmt":"2026-10-28T11:21:46","slug":"ai-overviews-website-traffic","status":"publish","type":"post","link":"https:\/\/web-mate.gr\/en\/ai-overviews-website-traffic\/","title":{"rendered":"What Are AI Overviews and How Do They Affect Your Website Traffic?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">With AI Overviews, Google is changing the way we search for information. The search engine we all know is moving traffic away from the top positions, both the Google Ads slots and the organic SEO results, to a different spot on the page. <br><\/p>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1751989162951\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What are AI Overviews?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Instead of a list of results, the user now gets a short, direct answer generated by artificial intelligence and based on several sources. This is a deep change. It reshapes the relationship between users and content, and it redefines SEO strategy as we knew it.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Here is a short video where we explain it in more detail and tell you what to do so that your business can appear in these sections too.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u0397 Google \u03ac\u03bb\u03bb\u03b1\u03be\u03b5! \u0391\u03bd \u03b4\u03b5\u03bd \u03b5\u03af\u03c3\u03b1\u03b9 \u03c3\u03c4\u03b1 AI Overviews\u2026 \u03b1\u03c0\u03bb\u03ac \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/XYO-FVPQXZk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h3>Contents<\/h3><nav><ul><li class=\"\"><a href=\"#faq-question-1751989162951\">What are AI Overviews? <\/a><\/li><li class=\"\"><a href=\"#faq-question-1751636442733\">Will SEO as we knew it disappear?<\/a><\/li><li class=\"\"><a href=\"#faq-question-1751636449473\">How can I appear in Google\u2019s AI Overviews?<\/a><\/li><li class=\"\"><a href=\"#faq-question-1751636456864\">Does a lower CTR mean losing customers?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-changes-for-businesses\">What changes for businesses<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI Overviews are much more than a convenience feature. They are a new \u201cfirst page\u201d, where websites compete for the top organic positions and also for the honour of being cited by artificial intelligence itself. When your content is built straight into Google\u2019s answer, you gain visibility as well as credibility in the eyes of the user.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2025\/07\/ai-overview-anazhthsh.jpg\" alt=\"A user sees a direct answer from an AI Overview without clicking on any link\" class=\"wp-image-14087\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2025\/07\/ai-overview-anazhthsh.jpg 1000w, https:\/\/web-mate.gr\/wp-content\/uploads\/2025\/07\/ai-overview-anazhthsh-300x169.jpg 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2025\/07\/ai-overview-anazhthsh-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"website-traffic-is-changing\">Website traffic is changing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It is true that the arrival of AI Overviews is lowering CTR (click-through rate), with the top positions seeing a significant drop in clicks. However, visitors who reach a website through AI-assisted searches are better targeted and more ready to engage or buy. Quality beats quantity, and that is a new opportunity for anyone who knows how to make use of it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"from-seo-to-geo-and-aeo\">From SEO to GEO &amp; AEO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">WebMate has already started building the principles of GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) into its strategies. Publishing content is only the starting point: our aim is to make it understandable and useful for artificial intelligence. Content has to be well sourced, focused on its topic and send a clear signal of experience, expertise and trustworthiness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"technical-and-strategic-adjustments\">Technical and strategic adjustments<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">From schema markup and structured answers to organising content into question-and-answer sections and writing metadata that speaks \u201cthe language of AI\u201d, our approach is becoming more technical and more substantial at the same time. We also use tools such as the <strong>llms.txt<\/strong> file to make sure AI models get correct, targeted access to your content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2025\/07\/ai-overview-nea-epoxh.jpg\" alt=\"Comparison of traditional Google search with the AI Overviews search experience\" class=\"wp-image-14089\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2025\/07\/ai-overview-nea-epoxh.jpg 1000w, https:\/\/web-mate.gr\/wp-content\/uploads\/2025\/07\/ai-overview-nea-epoxh-300x200.jpg 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2025\/07\/ai-overview-nea-epoxh-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"a-new-way-to-measure-success\">A new way to measure success<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Counting clicks or rankings alone is no longer enough. We now judge a business\u2019s presence by whether it manages to appear \u201cinside the answer\u201d, which matters far more than sitting next to it. We analyse the quality of the traffic, time on site, engagement and, most importantly, conversions. Because that is what really counts: delivering real results in a changing environment.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2025\/07\/ai-overview-nea-epoxi-anazhthsh.jpg\" alt=\"Diagram showing how an AI Overview works, from content sources to the generated answer\" class=\"wp-image-14091\" title=\"- Web-Mate\" srcset=\"https:\/\/web-mate.gr\/wp-content\/uploads\/2025\/07\/ai-overview-nea-epoxi-anazhthsh.jpg 1000w, https:\/\/web-mate.gr\/wp-content\/uploads\/2025\/07\/ai-overview-nea-epoxi-anazhthsh-300x169.jpg 300w, https:\/\/web-mate.gr\/wp-content\/uploads\/2025\/07\/ai-overview-nea-epoxi-anazhthsh-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"webmate-by-your-side-in-the-new-era\">WebMate by your side in the new era<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At <a href=\"https:\/\/www.facebook.com\/webmategreece\" target=\"_blank\" rel=\"noopener\">WebMate<\/a> we see the era of AI Overviews as an opportunity for our clients. With the right preparation, proper technical support and strategically targeted content, we make sure your business\u2019s voice is heard and stands out. The future of search will belong to those who adapt first, whatever their size.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u039d\u03ad\u03bf SEO Trick \u03b3\u03b9\u03b1 ChatGPT &amp; Gemini \u2013 \u0392\u03b3\u03b5\u03c2 \u03a0\u03a1\u03a9\u03a4\u039f\u03a3!\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/iOLN18tOvME?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq-ai-overviews-and-the-new-seo-strategy\">Frequently asked questions about AI Overviews<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As Google moves to a new search model powered by artificial intelligence, it is natural for questions to come up about how this affects businesses and their digital strategies. We have gathered the questions our clients at WebMate ask most often and answered them simply and clearly.<\/p>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1751636442733\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Will SEO as we knew it disappear?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>No, SEO is here to stay, though it is changing shape. Traditional metrics such as CTR and organic ranking carry a different weight, as the focus shifts to the quality and structure of content so that it can be included in AI answers. SEO is becoming more strategic and more technical, with the aim of being recognised by the AI models themselves.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1751636449473\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How can I appear in Google\u2019s AI Overviews?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>For a website to be included in Google\u2019s AI answers, it needs well-sourced content with a clear structure (such as questions and answers), rich metadata and strong experience and trust signals (E\u2011E\u2011A\u2011T). Techniques such as schema markup and files like llms.txt can also guide AI models towards the right sources.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1751636456864\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Does a lower CTR mean losing customers?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Not necessarily. Although the number of clicks may fall, the people who do reach your website tend to be better targeted and ready to buy or engage. Your audience becomes higher quality and each visit is worth more. The key is to look at the whole picture and track new performance indicators that reflect the change in user behaviour.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>With AI Overviews, Google is changing the way we search for information. The search engine we all know is moving traffic away from the top positions, both the Google Ads slots and the organic SEO results, to a different spot on the page. Here is a short video where we explain it in more detail [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":14093,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","rank_math_title":"AI Overviews: How They Affect Your Website Traffic | WebMate","rank_math_description":"Google\u2019s AI Overviews are changing search traffic. See what they mean for your business and how to get your content into the answer. Talk to WebMate.","rank_math_focus_keyword":"ai overviews"},"categories":[235],"tags":[],"class_list":["post-15110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-website-promotion"],"_links":{"self":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/15110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/comments?post=15110"}],"version-history":[{"count":2,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/15110\/revisions"}],"predecessor-version":[{"id":15130,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/posts\/15110\/revisions\/15130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media\/14093"}],"wp:attachment":[{"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/media?parent=15110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/categories?post=15110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-mate.gr\/en\/wp-json\/wp\/v2\/tags?post=15110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}